09 new trends in media li ed
DESCRIPTION
Presentation to TAG Recruiters group regarding New Trends in Media to Engage CandidatesTRANSCRIPT
New Trends in Media for Engaging Candidates
Vicki Z. Lauter
Z=mc2
April 21, 2008
Agenda
• Survey results • Zappos • JobAngels • Experts & Various Media Options
– Twitter– Mobile– NING– Other
• Final Thoughts
Job Seekers Media Survey – Industry Responses
Consulting23%
HR17% Health Care
9%
Marketing7%
IT7%
Other37%
Job Seekers Media Survey – Job Search Status
0%
20%
40%
60%
80%
100%
120%
18-25 26-35 36-45 46-55 56-65 65+
Looking Not Looking
Job Seekers Media Survey – Media Usage
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18-25 26-35 36-45 46-55 56-65 65+
New Media Only Traditional Media Only Both Neither
•http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success
Job Seekers Media Survey – “New” Media Used
Craigslist
0%
10%
20%
30%
40%
50%
60%
70%
80%
18-25 26-35 36-45 46-55 56-65 65+
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
18-25 26-35 36-45 46-55 56-65 65+
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
18-25 26-35 36-45 46-55 56-65 65+
0%
10%
20%
30%
40%
50%
60%
18-25 26-35 36-45 46-55 56-65 65+
Job Seekers Media Survey - Networking & Recruiters
Networking with Peers
0%
20%
40%
60%
80%
100%
120%
18-25 26-35 36-45 46-55 56-65 65+
Recruiters
0%
10%
20%
30%
40%
50%
60%
70%
80%
18-25 26-35 36-45 46-55 56-65 65+
Job Seekers Media Survey - Comments
• Monster and CareerBuilder have always irritated me because posting anything there has typically resulted in being inundated by the spawn of Satan (i.e., recruiters)
• Social media is great for the big picture but there is nothing more effective than personal networking.
• I have blindly submitted my resume online but with very little success. Networking provided the results.
• You just have to do it all - you're marketing yourself and the bigger the audience, the better the results.
• I think the future lies in sites like Facebook and Twitter and other social networking sites.
• I usually try to find someone I know via LinkedIn in the company I am applying to and try to get my resume in front of an actual recruiter.
How Zappos Does It
• It’s all about the Culture– Twitter– Face Book– Company Website– Jobvite
JobAngels
• On Twitter http://twitter.com/jobangels
• On Face Book http://bit.ly/78laI
• On LinkedIN http://www.jobangels.org/
– Success Stories:
@researchgoddess says…
• Twitter – Observe (follow) those who are important to the people that
are important to YOU– Then formulate a business case
• What is your purpose? • Is it the right tool for your audience? • “Give” before you try to “Get” • Don’t confuse networking and building relationships • Ben Franklin • Twitter is a paradox
Success story
Find her here: http://researchgoddess.wordpress.com/ OR http://twitter.com/researchgoddess
Mobile• Mobile has become the undisputed heavyweight in total usage and
mainstream adoption. According to a Morgan Stanley report, "91% of the planet keep the mobile phone within arm's reach 24/7. It is literally the last thing we look at before we go to sleep and again the first thing we see when we wake up.“
• GSM World and the CTIA recently confirmed that there are now 4 billion mobile phone subscriptions on the planet, vs. just 1 billion PC owners.
• Mobile subscribers now represent 60% of the population and growing.
• In the USA alone, 262 million subscribers contribute to over 75 billion text messages per month.
• Another interesting trend: 12% of US households have abandoned fixed landlines and moved to mobile phones only.
http://bit.ly/4DB0m
http://smseverywhere.com/
Michael Marlatt says…Mobile Recruiting is not just for the younger generation
Other Media • LinkedIN
– Job searches rose 51%in February 2009 over December 2008– Job applicants doubled in last six months– More people adding connections & getting recommendations; even
those employed • http://bit.ly/3KoAl Source: LA Times March 30, 2009
• Ecademy
• Orkut
• NING http://www.ning.com– Build your own community – You make the rules
• Rick Zabor – People Staff• Jim Canto – medXcentral
• VisualCV http://bit.ly/5aNPqSearch for candidates here
NING
• Rick Zabor of People Staff • http://peoplesoftjobleads.ning.com/
– Community for individuals with PeopleSoft experience
– Uses as a way to broadcast relevant information to group
• Encourages group members to share articles & job leads
– Posts folders that link to other websites with related content
– Promotes through his email signature
– Thinks social networking is in its infancy
NINGJim Canto of medXcentral http://medxcentral.ning.com/
– On Twitter http://twitter.com/medxcentral http://twitter.com/medicalnetwork
• Blog back to Twitter page http://medicalindustryonline.blogspot.com
– http://www.thecandidatenetwork.com/mpopsheadquarters.html– http://twitter.com/mpopsjobseekers
• Blog – http://medicaljobseekers.blogspot.com/2009/03/mpops-medical-job-seeke
r-demo1234.html
• Facebook Fan Page
Jim says, “We are all free” and “Don’t have a small town mentality” with regard to social networking communities
VisualCV http://bit.ly/5aNPq
• For Professionals– Visual Resume for employers to search – Showcase your unique skills
• Employers use as a recruiting tool• Business Owners use to promote their
service• Freelance work
– Showcase your creative work – http://unhub.com/michaelmarlatt/8783
In Closing
• Determine YOUR strategy
• Decide which tools are best for your business, and focus on those
• If you aren’t sure or want to know more ask questions of trusted sources
• If at first you don’t succeed….Keep trying
Contact
Vicki Z. Lauter Find me here to find me everywhere:
http://unhub.com/VickiZLauter
404-978-2616