Online Marketing Strategies for CG & 3D Design Software

Direct Marketing Strategies Combined Social Media Delivers Optimal ROI

Case Study- Direct Marketing Combined with Social Media Delivers Optimal ROI for Luxology and modo

Luxology

• Banner campaigns (CPC, CPM & CPA)

• Acquisition Email

• Search Engine Marketing

• Partnership Marketing with Online Publishers

Online Acquisition

• Key messaging & value proposition

• Positioning

• Web design

• Marketing Collateral

Brand Development

• Community Newsletter

• Community outreach & management

• Facebook and Twitter

• User Generated Contests

• Blog development and marketing

Community

• Direct Marketing

• B2B Sales Pipeline Development

• Tradeshow

B2B

Acquisition Strategies

B2C - Optimization at every level of the sales pipeline

Brochure pagesHome page, Lookbook, UGC features

Product Catalog Category, Sub-category, Product

detail pages

Check out and Shopping cart

Acquisition Strategies

Retention

Traditional Channels CPC

SEO

CPA/Affiliate

Acquisition Emails

Contests & Sweepstakes

Promotional Emails

Loyalty Programs

Community

Newsletters

Optimization Strategy

Value propositionCall to ActionLanding page

MessagingDesign

Optimization Strategy

Account registrationSecurity features

ShippingReturn policy

Coupon redemptionAbandon rate

Optimization Strategy

Product ImagesProduct description

Catalog layoutProduct selectionsUser comments &

rating

Optimization Strategy

Return VisitsFrequency of

purchase

Optimization Strategy

Click Through rateCost Per Click

Cost Per AcquisitionOpen rate

Conversion rate

Banner Campaigns

Trial Page

Sale

enter’s relationships with the leading online publishers in the 3d Space allows us to develop effective CPM/CPC and CPA campaigns with interactive banners of all IAB sizes. Banners lead users to product trials, which generates customer profile information. The profile information allows enter to target trails users with personalized email programs leading to full purchase of software.

Trial Evaluation E-mails

B2C - Online Acquisition Map

Increase Luxology’s contact database

Online Publishers

To convert list of b2b prospects into a list of active buyers, direct mailers are sent out with an incentive to participate in the program. Mailing inserts direct the user to a micro-site where they can answer a questionnaire. Additional incentives are planted along the way to get the user schedule an appointment time with a Luxology representative. This incentive based direct mail program to highly targeted list of profiles has allowed Luxology to make major inroads in selling large multi user license in the education and CG market

enter’s proprietary profile builder

creates a list of

target profiles

Direct Mailers

Micro-site

Questionnaire

‘Buy’ Landing Page

B2B -Direct Marketing Pipeline

Multi-user license purchase

Sales person armed with customer profile data

and questionnaire sets up product demo and

closes sale

Community and Social Media

When modo 401 first came out, enter first looked towards the community of designers to get the best feedback of what they liked best about the new product. A particular quote was then used in an email enticing modo users to upgrade to the new software

enter helped Luxology develop an active community of over 70,000 3D artists and designers. The forum, image gallery, featured artists, and the new asset sharing feature keeps users connected to Luxology long after the purchase of the software

By leveraging information and insight from the community to develop more effective and personalized marketing programs. .

Forum Page

Featured Member Profiles

Community and Forums

Luxology’s Image Gallery and sponsored contests are a major catalyst for successful user generated content programs. This inspires brand loyalty, user participation and influences word of

mouth promotion for Luxology.

Holiday Contest

Widow (Spider) Contest

Image Gallery

Community and Social Media

Social marketing in action

strategy. development. activation. monetization.

Social Program Management (e.g. Facebook Public Profile Management, Twitter Account, etc.), Online Media Relations & Campaign Activation, Community Monitoring, Brand Ambassador Recruitment

Community and Social Media

YMI-Public ProfileLatest Tab Shop Tab

Video Tab

Event and Sale Tab

• Sales doubled

• Improved ROI

• Avg Rev./Sale Increase

• Quantity

sold doubled

Customized Facebook Profile

Brand Development

Marketing Collateral

modo 401 Brochure

DVD Cover and Label Art

Product Spec Sheets

Direct Mail Program

Events

SIGGRAPH Signage and banner

Whether it is a Tradeshow such as SIGGRAPH, a road show event or direct mailings, enter has the tools to design high impact marketing collateral that drives the target customer into the sales funnel.

Direct Mail, Events and Trade Shows

We track every program and give a full report to the client detailing click thru rate and purchases. By having the information readily available, enter is able to narrow down the best strategies for concepts and pull in the most revenue for each campaign.

CPM Performance

Within one week, enter was able to sell 14 modo software programs. This is equal to $15,000 profit from banner campaigns alone.

By having relationships with multiple online publishers – enter is able to spread the product message to a variety of readers.

Metric Analysis