GamificationJohn

Auction

0Auction Inc. is an Korean customer to customer inter-net service such as E-bay.

0Anyone can sell products, also can buy products on-line.

Game Design – Points

0 Inside the site, we can see several points system.

Point

Redeemable Skill Reputation

Game Design – Points (1)

0Redeemable point 0 Users can get mileage by purchasing products.0 Users can use this point like cash inside the site.

Game Design – Points (2)

0Skill points 0 Users can take points by doing specific activities.

0Simply speaking, Bonus point!

0 Users do not forced to do it !

Game Design – Points (3)

0Reputation Points0 Users who bought an item evaluate some elements.

Game Design – Levels

0Levels0 More number of shopping and total amount of money,

levels will get higher.

Game Design – Leaderboards0 Leaderboard – Need to compare with others.

※ The more users buy, ranking will be higher

Game Design - Badges0Badges show the completion of goals and progress

0Motivating Emotion : Buying and selling0Player Re-Engagement : Points and coupons0Social Call to Action : Score sellers item0Visible Progress/Reward : Points

Social Engagement Loop

Game Design - Dashboard

0Customer Center – Detect customers inconvenience.

Reference

0Gamification by Design 0 Zichermann, Gabe 0 O'ReillyMedia

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