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Forman E. & Selly M.A. (2002), Decision by Objectives, World Scientific PublishingCompany.

Harvard Business School Press (2001), Harvard Business Review on Decision Making,Harvard Business Press.

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N o t e v e r y t h i n g t h a t c o u n t s ca n b e co u n t e d a n d n o t e v e r y t h i n g t h a t

c a n b e co u n t e d c o u n t s .

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(nutshell briefing)

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