7/27/2019 081413 Election Memo

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CAMPAIGN MEMO

To: Interested Parties

From Addisu Demissie, Booker for Senate Campaign Manager

Date: Aug. 14, 2013

Re:Booker Shows Electoral Strength

More than 350,000 New Jersey Democrats voted in yesterdays August special election acontest held during the height of vacation season and amid heavy rains and flooding. Turnout far

outpaced any New Jersey non-presidential primary in the last decade.

Newark Mayor Cory Bookers 39-point victory in a race against the speaker of the New Jersey

General Assembly and two long-time members of Congress positions him well to consolidate

Democratic support, as he seeks to reach out to Independents and moderate Republicans to

expand his electoral coalition before the Wednesday, October 16 special general election.

Prior to yesterdays primary, the Booker campaigns internal projections predicted a total turnoutof well over 300,000. By comparison, other projections were generally muchlower.

In just nine weeks, the campaign blended cutting-edge electoral analytics, volunteer-driven

organizing that emphasizes neighbor-to-neighbor contact, and the operations of local political

organizations that had endorsed the mayor. In consultation with the Benenson Strategy Group,the Booker campaigns turnout model was created by Dan Porter and Matt Holleque of BlueLabs

the Obama campaigns directorand deputy director of predictive modeling, who constructed

all the Obama campaigns turnout scores in 2012.

In total, the Booker campaign recruited 3,752 volunteers to work on the campaign, and they

made 934,617 voter contact attempts during the campaignboth door knocks and phone calls.During the four-day get-out-the-vote (GOTV) period from Saturday to Tuesday, the campaignknocked on more than 200,000 doors and filled more than 2,558 volunteer shifts as it worked to

ensure the voters it had identified got to the polls.

From north to south, Booker attracted record Democratic turnout, notching win totals that

exceeded 70 percent in some counties, and he won in the most hotly contested county in the state

Middlesexwhich includes parts of both representatives districts. Before the election, many

observers predicted sub-10 percent turnouts and less than 200,000 people to go to the polls.Many districts had Democratic turnouts of more than 20 percent.

In total, at least 220,000 more New Jerseyans showed up yesterday to vote for the Democratic

candidates than turned out on the Republican side.

Please see the attached spreadsheet for county-by-county turnout numbers for every election

since 2000.

http://www.nj.com/politics/index.ssf/2013/08/us_senate_primary_republicans_democrats_booker_holt_pallone_oliver_lonegan_eck.htmlhttp://www.nj.com/politics/index.ssf/2013/08/us_senate_primary_republicans_democrats_booker_holt_pallone_oliver_lonegan_eck.htmlhttp://www.nj.com/politics/index.ssf/2013/08/us_senate_primary_republicans_democrats_booker_holt_pallone_oliver_lonegan_eck.htmlhttp://www.nj.com/politics/index.ssf/2013/08/us_senate_primary_republicans_democrats_booker_holt_pallone_oliver_lonegan_eck.html