08 - cool blue - brand manager
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2008 IBM Corporation
XSW110: Cool Blue Solutions
and Big Greenfor IBM System xand IBM BladeCenter
John NelsonBrand Manager
System x Marketing
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Agenda
Why green?
Energy from a data center perspective
Energy from a systems perspective
Smart design of BladeCenter and System x servers
Role of storage Power Configurator
IBM Active Energy Manager
Rear Door Heat eXchanger
Energy from a workload perspective Next steps
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According to IDC, by 2010 for every $1 spent on hardware, 70 centswill be spent on power and cooling and by 2012 for every $1 spent
on hardware, $1 will be spent on power and cooling.
According to IDC, 46.8% of data center managers do not know how
many watts per square foot their data centers can or do support. The
other 50%+ of respondents were thought to be largely guessing
when they said they did know.
Data centers typically consume 15 times more energy per square
foot than a typical office building and, in some cases, may be 100
times more energy intensive.
Sizing the pain
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What is a green data center?
Value Proposition:
For clients with a data center larger than 300 m2 using technologies older than 3 years who face data center overheating
problems have power or cooling shortages that
inhibit growth
IBM offers a comprehensive approach tohelping customers create and manageenergy efficient and environmentallyresponsible green data centers. IBMs
approach addresses all five essentialelements of a green data centerdiagnose, build, virtualize, manage-measure, and cooling.
Diagnose
Get the facts to
understand your
energy use and
opportunities for
improvement
Bui ld
Plan, build, and
upgrade to energyefficient
data centers
CoolVirtualize
Implement
virtualization andother innovative
technologies
Manage &
Measure
Seize control
with energymanagement
software
Green DataCenter
Use innovative
coolingsolutions
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Data center
IT Load
55% 45%
Power and
Cooling
How is energy typically used in the data center?
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Why green data centers?
Highly energy-intensive and rapidly growing
Consume 10 to 100 times more energy per square foot than atypical office building
Large potential impact on electricity supply and distribution
Used about 45 billion kWh in 2005
At current rates, power requirements will double in 5 years.
Data source: Creating Energy-Efficient Data Centers, , U.S. Department of Energy, May 18, 2007
Typical Data Center Cooling Conversion
IT Load
Power and Cooling Power and Cooling
IT Load
A 10% Improvementcould save 20 billion kwH
in the USA.45%55%
55%
45%Chillers,
humidifiers,CRAC, PDU,
UPS, Lights,
and Power
distribution
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IBM Project Big Green
IBM Project Big Green -- Review
IBM to reallocate $1 billion a yearArmonk, May 10, 2007
To guarantee the research anddevelopment funding for IT energyefficiency technology.
Create an 850 member worldwideIBM Green Team of energy efficiencyspecialists.
Plan, build or prepare data centers to be increasinglyenergy efficient based on IBM best practices andinnovative technologies in power and cooling.
Use virtualization as the technology accelerator toimprove data center energy efficiency to driveutilization up and annual power cost per square footdown.
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What are the elements of a Green Program?
1. Substantive
Goals set and documented results reportedacross our business
2. VerifiableTransparent with 3rd party verification
3. SustainablePartnerships and collaboration to demonstrateleadership
EnergyEfficiency
Certificates
Neuwing
EnergyVentures
Green PowerPurchaser Award
The Climate
Group
USEPA ClimateProtection Award
1998 and 2006
Annualcorporateenvironmentalreports forpast 17 years
IBM examples
IBM hasreduced
CO2emissions
by 44%
http://www.ibm.com/ibm/environment/climate/climatebroch_nov2007.pdf
Available brochure
IBM: Early Action for Climate Protection:building on a legacy of leadership
http://www.ibm.com/ibm/environment/climate/climatebroch_nov2007.pdfhttp://www.ibm.com/ibm/environment/climate/climatebroch_nov2007.pdf -
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IBM GTS skills you can recommend
Data Center - Planning, Design, and Construction
Service Full evaluation report that includes electrical, mechanical
and space requirements, with equipment layout drawings,cost estimates and a proposed construction schedule.
IBM Data Center Energy Efficiency Assessment
Compare data center energy efficiency to industrystandards and discovers opportunities to improveefficiency of the entire data center ecosystem.
Server Consolidation Efficiency Study
Streamlined assessment provides clients with the factbase required to justify initiatives for optimizing their
server environments while reducing energy costs IBM Thermal Analysis for High Density Computing
Real-time thermal analyst that can pinpoint high-heatareas within a computer room - and create solutions toalleviate the problem.
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Data center
Power and
Cooling
IT Load
Server hardware
70% 30%
Power supply,
memory, fans,
planar, drives . . .
Processor
55% 45%
How is energy typically used in the data center?
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Take advantage of innovative technologies
IBM has 40 years o f exper ience in del iver ing energy eff ic iency
IBMBladeCenter
IBMX-Architecture
Active Energy Manager
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Driving energy efficient technologies
System designsLeadership computepower per kilowatt
VirtualizationStandard feature in mostsystems
BladeCenterOpen, Easy, Green
X-ArchitectureProcessor efficiencymanagement
IBM Director with Active EnergyManager
Power Configurator to plan yourpower usage
Leadership virtualizationcapabilities extend beyond simplepartitioning
TivoliEnterprise Management
IBM power suppliesMeasurement built in
Rear Door Heat ExchangerThermal management innovation
Acoustic DoorStop Noise Pollution
Intelligent PDUMonitor powerroom the wallto the rack
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IBM BladeCenter is the RIGHT choiceOPEN. EASY. GREEN.
Helping to maximize the return on your IT investment
IBM BladeCenters energy efficient design andmanagement tools benefits your business by:
- Help ing you be environmental ly respo nsib le
- Using less energy
- Running cooler
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Buy BladeCenter servers -- designed for efficiency
Better efficiency than rack servers
For like configurations, IBM BladeCenter can save up to 58 percent on power over 1Uservers
Low-power processor options
HS21 uses a 50 watt Intel Xeon quad-core processor
HS21 (select models) use 35 and 40 watt Intel Xeon dual-core processors LS21, LS41 use 68 watt AMD Opteron dual-core AMD Opteron
Solid state hard drives
Up to 87 percent less power and heat than mechanicalhard drives
Innovative Calibrated Vectored Cooling
Optimizes air intake, fan placementand zone cooling technologies tomaximize the air flow inside theserver for optimal cooling efficiency
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Addressing Energy Issues with BladeCenterMuch More Energy Efficient than Rack Servers
Running out of power before a rack is filled with 1U or 2U servers is common
Getting the most performance, capacity or users from each KW is most important
For like configurations, IBM BladeCenter can saveon power over 1U servers
4,276 W
10 servers,20 processors
Dell 1U
PE 1950
2,703 W
10 servers,20 processors
IBM BladeCenter
HS21 + BCH
3,570 W
10 servers,20 processors
HP 1U
DL 360 G5
Up to 32% MORE powerUp to 58% MORE power
I cannot fill up my racks because I am out of power. Why would I want to move to blades?
Source: IBM power engineering test data. Numbers are average worst case for P6 Burn exerciser program.Like Intel configurations, tested in the IBM lab, blade power is average power of total chassis solution.
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IBM BladeCenter Power Efficiency: 10%Blade Server Power Study by Edison Group
Source: Blade Server Power Study, November 7, 2007, Copyright 2007 Edison Group, Inc. New York.
Report available at http://www-03.ibm.com/systems/bladecenter/new/power/
224 blade servers IBM HS21 XM HP BL460 c G1
2 processors/blade 1.86GHz 80W Xeon Quad-Core
8 1GB DIMMs/blade
Dual disk drives IBM: 16GB solid-state HP: 36GB SAS
IBM BladeCenter Hrequires nearly 10
percent less power
than the equivalently
configured HP
BladeSystem c7000.
Edison Group, IncNovember 2007
http://www-03.ibm.com/systems/bladecenter/new/power/http://www-03.ibm.com/systems/bladecenter/new/power/http://www-03.ibm.com/systems/bladecenter/new/power/http://www-03.ibm.com/systems/bladecenter/new/power/ -
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Stay cool with IBM BladeCenter
Protecting vital components likeCPUs and memory isparamount to the integrity of thesystem
The more you demand fromyour systems, the moreimportant it is to keep them cool
IBM thermal testingshows HPmemory runs above industryrecommended thermal limits
*http://www.samsung.com/Products/Semiconductor/DDR_DDR2/DDR2SDRAM/Module/FBDIMM/M395T6553EZ4/ds_512mb_e_die_based_fbdimm_rev13.pdf
See for yourself
IBM side-by-side thermal testingdemonstrates how cool IBM runs
Below 85o = Good
Above 85o
= BadAbove 95o = Unacceptable
..stresses greater than those listed may causepermanent damage adversely affect reliability
- Industry standard FBDIMM Spec*
Select the optional eventto launch the video
Enterprise-class design keeps your business up and running
http://www.backhomeproductions.net/ibm/ftp/ThermalTest_Revised.wmv
http://www.samsung.com/Products/Semiconductor/DDR_DDR2/DDR2SDRAM/Module/FBDIMM/M395T6553EZ4/ds_512mb_e_die_based_fbdimm_rev13.pdfhttp://www.backhomeproductions.net/ibm/ftp/ThermalTest_Revised.wmvhttp://www.backhomeproductions.net/ibm/ftp/ThermalTest_Revised.wmvhttp://www.backhomeproductions.net/ibm/ftp/ThermalTest_Revised.wmvhttp://www.backhomeproductions.net/ibm/ftp/ThermalTest_Revised.wmvhttp://www.samsung.com/Products/Semiconductor/DDR_DDR2/DDR2SDRAM/Module/FBDIMM/M395T6553EZ4/ds_512mb_e_die_based_fbdimm_rev13.pdfhttp://www.samsung.com/Products/Semiconductor/DDR_DDR2/DDR2SDRAM/Module/FBDIMM/M395T6553EZ4/ds_512mb_e_die_based_fbdimm_rev13.pdfhttp://www.samsung.com/Products/Semiconductor/DDR_DDR2/DDR2SDRAM/Module/FBDIMM/M395T6553EZ4/ds_512mb_e_die_based_fbdimm_rev13.pdf -
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System x servers -- Designed to be Green
IBM System x enterprise servers
Power RatingCompare IBM x3850 M2: 1440 W HP DL580 G5: 2400 W
HP rated at 67% more power leading tohigher costs for power, cooling and powerinfrastructure
Memory technology
IBM x3850 M2 eX4 chipsetincludes Buffer on Board
technology enabling use of lowerpower DDR memory
Can save over 200 watts while deliveringleading performance versus competitivesystems using FB-DIMMs
IBM System x rack-mount servers
Low-power
processor options
Availability of 50 watt Intel Xeon
quad-core processor
Power savings versus 80 watt processors
for x3550 and x3650 servers
Disk drives Availability of 2.5-inch disk drives2.5 inch drives consume up to 40 percentless power than 3.5-inch drives*
Calibrated VectoredCooling
Optimizes air intake, fan placementand zone cooling technologies
Which maximize the air flow inside theserver for optimal cooling efficiency
* Seagate Technologies, "2.5-Inch Enterprise Disk Drives: the Key to Cutting Data Center Costs."
http://www.seagate.com/content/pdf/whitepaper/TP-534.pdfhttp://www.seagate.com/content/pdf/whitepaper/TP-534.pdfhttp://www.seagate.com/content/pdf/whitepaper/TP-534.pdfhttp://www.seagate.com/content/pdf/whitepaper/TP-534.pdf -
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Information Lifecycle
Information ManagementCreate / Capture Revise Route Approve Publish
Archive/Destroy
Compl iance
Audi t Corpo rate Pol icies
Classi fy
Security
Tiered Storage
Declare
IBM System StorageDont forget storage efficiency!
Move data to the most cost effectivestorage based on its use
Tape storage has lowest energy costper TB
Tape libraries consume less powerand require less cooling thatspinning disks
Tape libraries are fully automated toallow backup operation to occurduring 'non-peak' hours when energy
cost are lower
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10 year TCO example usingblended tape and disk bestpractices
Deploy more power efficientstorage
Utilize storage more efficiently
IBM System Storage
Example of tiered storage impact on energy efficiency
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Right size data centers with IBM Power Configurator
Get better information for up-front planning bysizing the power needs of your uniqueconfigurations
Select systems and IT infrastructure that best fityour data center infrastructure before youcommit to buying the first server
www.ibm.com/systems/bladecenter/powerconfig
http://www.ibm.com/systems/bladecenter/powerconfighttp://www.ibm.com/systems/bladecenter/powerconfighttp://www.ibm.com/systems/bladecenter/powerconfighttp://www.ibm.com/systems/bladecenter/powerconfig -
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Position within Energy Management Stack
IBM Systems & Storage
Virtualization Virtualization
Servers Storage
Enterprise Management (Tivoli, others)
Systems Director
EWLM
Power - Performance
STGL
AB
and
GTS
Services
Facilities Power & CoolingInfrastructure
TPM
Power - DeploymentM
easurements,a
lerts
Allocations,p
olicies
STG
SWG
Partners
CCMDB Integration ITM / TEP Support Facilities Integration
Active EnergyManager
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Three Fundamentals of Power Management
1. Measure/Trend Power Consumption (Phase 1)
Determine the power (watts) is being consumed now
Why assume label power?
Power meter (internal)
2. Cap or Allocate Power Correctly (Phase 2)
Power consumed is a function of the HW options, OS, applications and theapplication data footprint
Allocate power based on past history using power measurements
to match the need of each server
to match the power/thermal limits of the data center
3. Reduce power consumed (Phase 3) CPUs can reduce power in periods of low utilization
Save power costs
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Simple Example Set Power Cap to Peak
Label Power
Simulated graph of actual power consumed by the server over time
Today, label power is the only option within the server
Power
(watts)
Time
AEM Trending (weeks, months)
Poweronfigurator
Power Configuration
-Planning estimate
-Based on typical HWpower consumption
Improvement over label power
Power typically allocated to a server
Over Allocated
Power not convertedinto compute cycles
Proper
Power
Allocation
Wasted Power
Allocation
Allocation Model of Server
Power budget notconverted intocompute cycles
Power budgetconverted intocompute cycles
Set Power
Cap
Based on measured power
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Key Function/Value for AEM
Function Value
Power trending This is base level function of AEM. Shows power usage forindividual servers over time (in a graph or in table format).
Thermal Trending Displays graph of inlet and exhaust temperatures for individualservers over time. Graph is displayed directly below power trendinggraph so the times can be easily correlated visually.
Power capping Allows a user to set a maximum power level that an individual server
can consume. If the server starts to consume more than that level,AEM will throttle the processor to use less power, which slows downthe server. In normal situations, its unlikely that the server will everhit the minimum possible power cap. However if it get too warm inthe datacenter, setting the cap will ensure that the server will not usemore than that cap value. Power capping is primarily a way of givingthe customer a way to allocate a certain amount of power to a
system, and not having to worry about using more than that.
Native support for
multiple platforms
(i, p, z)
Allows power trending, thermal trending, and power capping onSystem i and p. Power trending available on system z. From a singleconsole, a user can do power management of all platforms.
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Key Function/Value for AEM (continued)
Function Value
Support foriPDUs
Native power and thermal trending and capping is only available on newmodels of the hardware. Power trending for older systems (and non-IBMsystems) can be made available by plugging these servers into intelligentPDU (a smart power strip). It also allows AEM to collect power from I/Odrawers (which can be a significant power consumer on systems). In afuture release, I/O drawers will report their power usage back to the CEC,where AEM can retrieve it. Users of the iPDU support can associate
Director managed objects with load groups on the iPDU.
External APIs
(Northbound
Interface)
Interfaces to allow Tivoli applications to retrieve power information fromAEM to use in their own (Northbound Interface) applications. Theseinterfaces would also be made available to business partners andcustomers so that they could use power information in their ownmanagement applications. (post 11/07 delivery)
Baseenhancements
BC-E, S, HT updates: work to support new BladeCenter versions Scaling: Performance testing and analysis in support of 5000 servers Dynamic Polling Rate: Enhancements to allow a per-system polling
interval to be specified by the user. The initial polling interval for a givensystem will be set to the global polling interval, and can then be changedwithout regard to the polling interval specified for other systems
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IBM Tivoli Usage and Accounting,Monitoring, and Provisioning to
help align power use with
workload goals
Actively moving workloads and
power up/down resources
Who used what?
How much did IT cost?
Manage & Measure: Up sell to Tivoli
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Is the Problem Power or Cooling?
POWERIN =HEATOUT
Use morepowera
generate moreheatUse lesspowera generate lessheat
Where is the power growth coming from?
Processor energy requirements are growing faster
Power Density growing faster
Servers with more function typically mean more power drawing components
Larger HDD
More memory
Greater PCI and I/O function
Greater rack level density
Not every data center in the worldcan house full density servers today!
What is limiting density in the data center?
Real estate in the rack (easy)
Power input (manageable)
Thermal output (complex)
Airflow requirements (can be much harder)
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Innovation -- IBM Rear Door Heat eXchangerHelp cut exhaust heat up to 50 or 60%
Solving todays data center issues
with mainf rame th inking
IBM used water in themainframe back then
Smart then
Smart now
Helps
Increase density more easily
Solve hot spots in the data center
Avoid cost of purchasing another AC unit
Potentially postpone spend on majorrenovations in the data center
Before After
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Winning With the Rear Door Heat eXchanger
IBM Advantages
No fans or electricity needed. Nochance for mechanical failure. Noextra operating costs.
Passive system systems can aircool without opening/removing door.
Designed to prevent condensation.
Attaches to back of rack (adds 5)so where you have 3 racks today,you have 3 racks tomorrow. Does
not require total rearrangement ofdatacenter.
Cost effect 1KW cooling = $286.
Issues to Exploit on HP Unit
Unit uses fans (and electricity) higheroperating costs.
When fans fail, systems will overheat quickly.
Has condensation pan, whathappens if condensation handlingsystems fails (water on floor!).
Removable chiller/fan units. A waterconnection with potential forleakage/failure.
Size (12 wide) now can only get 2racks where they used to have 3.
Expensive 1KW cooling = $1000.
*list price divided by heat load handled
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Data center
Power and
Cooling
IT Load
Server hardware
70% 30%
Power supply,
memory, fans,
planar, drives . . .
Processor
65% 35%
Server loads
80% 20%
Idle
Resource
usage rate
How is energy typically used in the data center?
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System 1
APP
1
APP
2
10% busy2KW
System 2
APP
3
APP
4
10% busy2KW
System 4
APP
7
APP
8
10% busy2KW
Server con so l idat ion exp loi t ing v ir tual izat ion is a
very effect ive tool in reduc ing energy co sts
Total Power 8KW
Advanced Virtualization
APP
5
APP
6
70% busy4KW
APP
1
APP
2
APP
3
APP
4
APP
7
APP
8
Total Power 4KW
Server consol idat ion con serves energy
Virtualization -- Economic engine of a green data center
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Virtualization with IBM System x and BladeCenterDrive up utilization and drive down overall costs
Enable with servers and support
Enterprise class servers designed for virtualizationscalable with largememory capacity
Partnerships with leading virtualization software providers across System xand BladeCenter portfolio
IBM sizing insights with average and peak workloads, server headroom,etc.
Take control with management of virtualized systems IBM Systems Director Virtualization Manager
Single user interface to manage both physical and virtual systems
Support of VMware, Xen, and Microsoft Virtual Server
Use of Xen-based virtualization to create high availability farms
Image Management to clone, customize and deploy virtual systems
Ability to drive VMware VMotion using physical hardware statusinformation
Simplify with virtualization built into servers
Easier deployment with embedded hypervisors
IBM System x3850 M2 model with embedded hypervisor support
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Data center Server loads
80%Idle
20%Resource
usage
rate
65% 35%
Server hardware
70% 30%ProcessorPower supply,
memo ry, fans,
planar, drives . . .
Power and
Cool ing . . .
IT Load . . .
IBM offerings help across the board
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Summary -- A Holistic Approach to Power
Energy management is a complex issue with many contributing factors -
- a challenge that calls for new thinking about the combination ofhardware, software and processors.
IBMs uses smart system design to create servers that use power moreefficiently.
Cool Blue technologies empower users by allowing them to monitor,
manage, and control power and power costs resulting in unsurpassedpower efficiency and cost savings
Power Configurator for initial planning
Active Energy Manager for accurate understanding ofyour actual power draw
Thermally engineered racks to optimize serverlevel and room cooling
Room level solutions like the Rear Door HeateXchanger
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008 Co po at o
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IBM environmentally compliant disposal
IBM Asset Recovery Solutions is a suite of services
for a complete asset disposal solutions
Buyback services for marketable assets
Disposal of assets without value using environmentallycompliant processes
Secure disk overwrite services in accordance with
high level security standards Packaging and transportation services available
About 40,000 units processed per week worldwide
Less than 1% sent to landfill, none hazardous material
Annually invest more than $100M in infrastructure to
support remanufacturing and recycling best practices
To optimize TCO benefits, companies require a corporate standard disposition strategy
--Gartner Group
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RTP Green Demo Center Layout
A B
C
D
E
F
G
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The breadth and depth ofIBM Development at yourservice
Mobile Measurement
Technology (MMT)
IT Systems Energy Efficiency Assessment
Assessment that analyzes existing IT systems to provideguidance in strategy to achieve required IT workload andperformance with less power, cooling, and spacerequirements.
Data Center Health Audit
Evaluates the overall heath and readiness of ITinfrastructure. Recommends actions to reduce risks andimprove site availability based on 2-3 week review.
Optimize thermal profile of IT systems to eliminate hot
spots
Utilizing MMT, unique cart-based design for measurement
collection to create 3D temperature map of IT equipment
STG Lab Services skills you can use
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Reference Information
Cool Blue URL: http://www.ibm.com/systems/x/about/power.html
Demo URL:
http://demos.dfw.ibm.com/servers/Demo/en/IBM_Demo_IBM_Director
_PowerExecutive_Tool-Jul06.html
Director and IBM Active Energy Manager:
http://www.ibm.com/systems/management/director/extensions/acten
gmrg.html
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