GO LIVE! ERP IN ACTION!

Member of Oracle Order Management (Sales Module) signing the first Sales Order created on Oracle EBS Member of Oracle Process Manufacturing creating the first production batch on Oracle EBS

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The beginning of 2014 saw a flurry of events in BSRM. It was a busy year for all of us. The high point was the ERP Go Live on March 01, 2014. Despite the initial hiccups and teething problems, which is not unexpected in an Enterprise of such size and scope the transition went off remarkably well. Our Man for the occasion is the ever cheerful and ebullient Mr. Moize Hussain, who nurtured the ERP project from concept to successful implementation. He has contributed an article on Corporate Transformation in this issue of XtremeTalk. The annual Vision and Values, or V&V in short, is also Mr. Moize Hussain’s brainchild, and on February 22nd it celebrated its 4th year. The event brings together all members of the BSRM family, from senior executives to junior front line employees under the same roof to listen to our Group Chairman on the future direction of the company. The Group Managing Director gave a visual account of the company’s new

projects and its growth plan.The other notable event was the Dealers’ Night in Nandan Park in Dhaka and at the Boat Club in Chittagong. BSRM’s dealers who constitute the company’s product distribution backbone, were entertained to an evening of live music and a sumptuous dinner, along with their families.The other significant event was the annual company Mezban, at the King of Chittagong, on January 14 to entertain our friends and well wishers and the BSRM Golf Tournament at the Bhatiary Golf Club.An agreement between Thengramara Mohila Sabuj Samity (TMSS) and BSRM was signed to provide water and power to poor and marginalized Sylhet hill families. The Dealer’s night took off with usual fanfare and festivity, in 3 locations, Nandan park, Dhaka; The Boat club, Chittagong; and in Jamuna resort, Tangail.

EDITORIALwww.bsrm.com/newsletter Issue 10 l May, 2014

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CORPORATE TRANSFORMATIONBy Moize Hussain

Group Photo of the Annual Sales Conference held on 8th February 2014 at Hotel Seagull, Cox’s Bazaar. All the sales personnel of the BSRM Group were entertained to a two day ‘Sea, Sand and Sunshine’ bash, with the National Sales Head, Mr. Shobhon Shahabuddin, presiding over with his jovial motivational exhortations and inspirations.

Issue 10 l May, 2014

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Enterprise Resource Planning or more commonly known as ERP in BSRM has been described by those who have successfully lived through it as a welcome change. For us the time to live change is NOW after nearly a year of implementation.Those among us who ask for a justification for a change usually want to know what this change entails. A change of any kind usually entails the degree to which a person allows it. In ERP the Change does not have a limit. The more you use it, understand it the more change you can make. Each of us will be affected by this change because this is about transforming the business of doing business. F&A, Costing, SCM, Manufacturing, Maintenance, Inventory & Sales are now integrated on a single platform – all of us will need to roll up our sleeves to become part with this transformation by ensuring that a) making sure that we change first, b) insist on others reporting to you to make the change, c) encourage your peers, d) become the change though leadership & advocacy, e) help by providing feedback for managing the change, and f) live it by example. The higher up you are the higher should be your expectations.Reliability of information, accuracy of what we report, currency of our figures, ease of access and availability is the promise of this system working hand in hand with our people and processes. The responsibility starts with YOU - to make it possible you have to transform.Then is ERP a panacea for a company?– if you answered yes you would be wrong. Panacea if defined by what I have described above can only be achieved if you allow this transformation. In my judgment anyone can transform if you do a simple “attitude checkup”. Bridge your attitude gap, roll up your sleeves & get to work. The rest will follow, guaranteed. How do you gauge your transformation, where once there was doubt there is hope, where once there was fear there is acceptance, where once there was adversity there is cooperation, where once there was lack of direction there is insight.

Moize Hussain’s career spans more than two decades with Fortune 100 companies in the United States. As Business Automation Consultant, SVP he was asked to lead changes in major financial institutions. At BSRM as Head of HR Project he successfully brought about the birth of HR Management with a globally famed HR consulting firm, Price Waterhouse Coopers. His transformation responsibility took another concrete shape in the form of bringing leading practices to the processes, people and technology at BSRM Group. As Head of ERP Project (HEP) he led a team of 83 people both fulltime (30) & part time diverse group of 53 staff performing activities as a cohesive team that finally made the dream of ERP come alive.

ANNUAL SALES CONFERENCE

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MOU Signing Ceremony with TMSS

BSRM receives National award for best presented annual report from ICAB

Issue 10 l May, 2014

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Alihussain Akberali, Chairman of BSRM group, and Hosne Ara Begum, Executive Director of Thengamara Mohila Sabuj Sangha (TMSS), sign a memorandum of understanding between their respective organizations for solar power based power generation to provide water and power at Asampara Adarshagram in Jaintapur, Sylhet on 14th February, 2014.

Mr. Abul Mal Abdul Muhit, Honorable Finance Minister of Bangladesh handing over the 13th ICAB National Award for Best Presented Annual Report(Third Position) to Mr. Aameir Alihussain, Managing Director of BSRM Group. The competition was organized by Institute of Chartered Accountants of Bangladesh and the event held on 21st December, 2013.

As in the last 3 years, BSRM top management and entire sales team gathered together to celebrate “Dealers’ Night” program with all dealers and their families in three different locations of the country. The series of event kicks off with Dhaka at Nandan Park on 8th March, then at Chittagong Boat Club on 15th March and concludes at Jamuna Resort in Tangail on 5th April. All three evenings were full of fun and joy consisting of dazzling laser show, raffle draw, mehendi corner, photo booth, sumptuous dinner followed by a scintillating musical soiree. Total 50 dealers of BSRM were acknowledged and awarded prizes for their remarkable performances in five categories.

Dealers’ Night 2014 Celebration

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Issue 10 l May, 2014

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The Celebration took place on 22nd February, 2014 at Hotel Peninsula, Chittagong. Mr. Moize Hussain, Advisor BSRM Group was the conductor and Master of Ceremony for the celebration. The program was divided into two Sessions. In the First Session all the senior management employees of BSRM participated. BSRM Chairman Mr. Alihussain Akberali addressed the audience on the state of the Company and Mr. Aameir Alihussain Managing Director of BSRM spoke on Goals & Future Plans of the company. In the Award Ceremony in the Second Phase, BSRM honored its employees, who have completed 25 years of service on 31st December, 2013. The Chairman, Managing Director and Finance Director of BSRM honored them with Gifts & Crests. Finance Director of BSRM awarded the Employees who had lived the Seven Values of BSRM to the Best in 2013. Change Catalyst Award was given by Mr. Moize Hussain. The Group MD awarded Safety Icon of BSRM for the year 2013. Later Mr. Alihussain Akberali, Chairman of BSRM congratulated the Best Employee of BSRM and handed over the Award.

The program was concluded with a Raffle Draw and Dinner.

4th V & V Anniversary Celebration

Star Spelling Bee 3rd season launched

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Issue 10 l May, 2014

(From left) Russell T Ahmed, Chief Executive Officer of champs21.com; Syed Hammadul Karim, Deputy General Manager, MetLife Alico Bangladesh; Hafiz Ahmed, Managing Director, Fast Corporation, Faber-Castell; Ruhi M Ahmed, Chief of Corporate Social Responsibility, Public Relations and Communications, BSRM Group; Shykh Seraj, Director and Head of News, Channel I; and Iqbal Menon, Category Manager, GlaxoSmithKline Bangladesh Ltd and Mr. Mahfuz Anam, Editor The Daily Star at the official launching of the third season of The Daily Star Spelling Bee in the capital's The Daily Star Centre.

BSRM GOLF TOURNAMENT-2014

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Issue 10 l May, 2014

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BSRM Group organized Golf Tournament for the 3rd time at Bhatiary Golf & Country Club, Chittagong on 28th February 2014. A Total of 147 Golfers from home and abroad took part in the Tournament. Area Commander, Chittagong General Officer Commanding 24 Infantry Division, Major General Sabbir Ahmed, ndc, psc, graced the occasion as the Chief Guest and gave away the prizes to the winners. Chairman BSRM Group, Mr. Alihussain Akberali, CIP, FCA was present in the occasion as special Guest.

Galib Mahtab Tanzim, son of Mr. A. Gaffar Head of HR Operations is receiving award from Mr. Aameir Alihussain, Managing Director, BSRM and Mr. Zohair Taherali, Financial Director, BSRM in recognition of achieving Golden GPA-5 in H.S.C from Chittagong Government College.

He has successfully enrolled himself at MAG Osmani Medical College, Sylhet for M.B.B.S Course.

Mr. Md. Delwar Hossain, Team Member Software System & Application Developer, IT is receiving award from Mr. Aameir Alihussain, Managing Director of BSRM on behalf of his daughter Miss. Sadia Hossain for achieving Golden GPA – 5 in the HSC examination from Feni Girl’s Cadet College. Currently she is a student of M.B.B.S Course in the Armed Forces Medical College, Bangladesh.

Mr. Tanvir Ahmad Nizami, Son of Mr. Shahabuddin Mohammad Hanif, In-Charge Production of BSRM (SMW) is receiving award from Mr. Md. Nizamul Haque, Head of Production, BSRM (SMW) for achieving Golden GPA – 5 in the HSC examination from College of Science, Business and Humanities, this year under Chittagong Education Board.

Mr. Iftakher Ahmed, Son of Mr. Md. Abdul Wahab, Team Member Security of BSRM Mill is receiving award from Mr. Mohinder Shingh, Plant Head, BSRM Mills for achieving GPA – 5 in the HSC Examination from Chittagong Public School & College, this year under Chittagong Education Board.

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Mahbub Castle (1st, 2nd & 4th Floor), 35/A Purana Paltan Line, VIP Road, Dhaka-1000, BangladeshTel: +880 2 8311994, 8313119, 8313135, 9344138, 9358135, Fax: +880 2 8312905, E-mail: dhaka@bsrm.comDhaka Corporate Office

Ali Mansion, 1207/1099 Sadarghat Road, Chittagong-4000, BangladeshTel: +880 31 2854901-10, Fax: +880 31 610101, E-mail: mail@bsrm.com, Web: www.bsrm.comCorporate Office

Congratulations to Newly Weds in BSRM!

Congratulation on Academic Performance & Professional Achievements’

Mr. Md. Kawsar Ahmed, Analyst-BSRM (SMW) and his bride Waliza Mostafa Tasin

Mr. Md. Kamal Hossain Mazumder, Team Member B2B Sales, Corporate Office and his bride, Mehruba Rifat

Mr. Md. Nurul Akhter, Lead IT Development, and his bride Saleha Nasrin Himu

Mr. Anthony D'Cruze, Team Member Reception, Corporate Office & Mrs. Linda D'Cruze

Saful Islam, Team Member B2C Sales, Uttara Office, Dhaka and his bride Shahanaj Sharmin Shathi