UEFA European Championship 2016 (Euro 2016) in numbers

1 Sources: TNS Media Research, TV Index Russia, UEFA European Championship 2016 broadcasts, audience All 18+, attendance data sport-express.ru

71% total reach of broadcasts

3.2 average rating of broadcast

9% average reach of broadcast

90% average occupancy of stadiums

47,594 average attendance per match

2,427,303 total attendance

group stage

62% total reach of broadcasts

2.64 average rating of broadcast

8% average reach of broadcast

playoffs

56% total reach of broadcasts

4.6 average rating of broadcast

13% average reach of broadcast

89% average occupancy of stadiums

45,859 average attendance per match

1,650.920 total attendance

92% average occupancy of stadiums

51,759 average attendance per match

776,383 total attendance

group stage

playoffs

TV-channel and time of broadcasting significantly influence TV viewing of matches

2 Source: TNS Media Research, TV Index Russia, UEFA European Championship 2016 broadcasts, audience All 18+

Broadcasts structure of Euro saw two significant changes in 2016, compared to previous years, that had notable impact on broadcasts average rating (TVR) and total reach :

Match TV joined the broadcasters pool. The new TV channel delivers lower TVRs and reaches less viewers compared to top Russian channels – Pervy Kanal and Rossiya 1 – both in and out of the prime time. In addition, new early broadcast time with matches starting at 15.30 – 16.00 appeared. These factors lowered the average TVR and total reach of the championship.

2.65

3.47

1.13

4.01

2.37 1.89

5.13 5.14

1.54

Total average TVR

0

1

2

3

4

5

6

0

1

2

3

4

5

6

Pervy Kanal Rossiya 1 Match TV Pervy Kanal Rossiya 1 Match TV Pervy Kanal Rossiya 1 Match TV

15.30 - 16.00 18.30 - 20.00 21.30 - 22.00

Ave

rage

TV

R

broadcasts time start

total

61 41 56

12.0 5.0 4.6

-8.0

2.0

12.0

0

50

100

2008 2012 2016

total reach, % average TVR

National Team’s performance directly influences viewership

3 Source: TNS Media Research, TV Index Russia, UEFA European Championships 2008 – 2016 broadcasts, audience All 18+

Reach of Euro broadcasts remains high, over 70% in 2016. Average TVR of all championship broadcasts has decreased because almost half of broadcasts were allocated on Match TV. As

results of 2008 show, National Team’s performance directly influences viewership.

Cumulative reach and average TVR of group stage broadcasts saw a decline because Match

TV dominated among the broadcasters with 63% of matches. Average TVR of broadcasts

on the other two channels – Pervy and Rossiya 1 - is 4.27

Attention to TV broadcasts of the playoffs is directly influenced by the Russian National

team’s ability to reach this stage. New system of playoffs in 2016, starting with 1/8,

contributed to the increase of the total reach of TV broadcasts.

27%

48%

52%

27%

52%

48%

45% 2016

2012

2008Pervy

Rossiya 1

Match TV

79 70 71

6.8 4.3 3.0

-3.0

2.0

7.0

60

70

80

2008 2012 2016

total reach, % average TVR

71 66 62

5.8 4.5 2.6

-3.0

2.0

7.0

50

60

70

80

2008 2012 2016

total reach, % average TVR

group

17%

50%

50%

20%

50%

50%

63% 2016

2012

2008Pervy

Rossiya 1

Match TV

53%

43%

57%

47%

57%

43%

2016

2012

2008

Pervy

Rossiya 1

Matches broadcasts split across channels

total

playoff

Matches broadcasts split across channels

Matches broadcasts split across channels

1,132 1,161 1,442 1,554 2,427 2,692 0

50010001500200025003000

2008attendance

2008capacity

2012attendance

2012capacity

2016attendance

2016capacity

Attendance to matches is high and grows tournament-to-tournament

4 Source: attendance data sport-express.ru

Attendance to the matches of the UEFA European Championships is high and increases

at each following tournament. In 2016 the growth was induced by the increased number

of matches (+20 matches in total) and larger capacity of the stadium (+73% to Ukraine &

Poland Euro 2012 stadiums capacity)

Average relative occupancy of the stadiums (% of capacity) also remains high – over 90%.

Increase in occupancy at playoffs at Euro 2016 was caused by the French national team’s

success in the playoffs and playing in the final, while at previous tournaments the hosts’

national teams have not been playing in the final match.

812 320 1,069 372 1,651 776

98% 97%

93% 92% 89%

92%

80%

85%

90%

95%

100%

0250500750

1000125015001750

2008 2008 2012 2012 2016 2016

attendance, '000.

occupancy,%

TOTAL

group

playoff

98% 93% 92%

+68% +73%

+27% +34%

31 matches 31 matches 51 matches