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November 2007 www.ananews.com ANAgrams Arizona Newspapers Association 1001 N. Central Avenue, Suite 670 Phoenix, AZ 85004 - 1947 “PRSRT STD” U.S. POSTAGE PAID PHOENIX ARIZONA PERMIT NO. 3429 ADDRESS CORRECTION REQUESTED ANA grams Official Publication of the Arizona Newspapers Association for distribution to all employees of ANA-member newspapers A community newspaper for community newspaper people. Arizona represented at Inland contest Congratulations to Bill Hess of the Sierra Vista Herald for his story “Military police dog laid to rest” and to Patrick Finley, Arizona Daily Star, for his article “One instant dashes gymnast’s dreams”. They both won third place awards from Inland Press Associa- tion’s 2007 newsroom contest. 122 journalists have now been killed in the war An Iraqi editor was slain in Bagh- dad, the Committee to Protect Journal- ists announced last month, raising to at least 122 the number of journalists killed in Iraq since the war started in March 2003. Tough stance on leaks casts Kyl as enemy of free press Sen. Jon Kyl’s continuing scrutiny of and attempts to amend a proposed reporter-shield law has helped perpetu- ate an image as a foe of open govern- ment and press freedom. So much so that the Society of Professional Jour- nalists derisively dubbed Kyl, R-Ariz., “Senator Secrecy.” AP and other news organizations seek ‘Jena 6’ Material A group of news organizations is seeking to open juvenile court pro- ceedings for a black teenager charged with beating a white classmate in a case that sparked a huge civil rights demonstration in central Louisiana last month. The Associated Press joined more than two dozen newspapers, television networks and network affili- ates last month in filing a court petition that challenges a judge’s decision to seal Mychal Bell’s case and close court proceedings to the press and public. Criminal cases involving juveniles in Louisiana are usually sealed. But Bell, 17, was charged with aggravated second-degree battery, which, under state law, is one of the violent offenses that allows a juvenile court case to be opened to the public. AP changes pricing structure The board of The Associated Press approved a major overhaul of the way the AP prices and packages news for its member U.S. newspapers. Instead of offering news feeds defined largely by the volume of news delivered — large, medium or small — the new plan is centered on a core service of all national, state and inter- national breaking news, with options for adding other services or purchasing stories individually. The new plan, which the coopera- tive is calling “Member Choice,” takes effect Jan. 1, 2009. AP said most of its member newspapers would wind up paying either lower fees or see no changes. Fountain Hills Times makes out like bandit during annual NNA contest East Valley Trib. debuts new size and format Page 4 Briefs The Fountain Hills Times walked away with four awards at the National Newspaper Associa- tion’s 121st Annual Convention in Norfolk, Va. Publisher Alan Cruikshank took first place for Best Classified Section of all daily and non-daily newspapers. Michael Scharnow won first place for Best Humorous Column with “Technology ahead…” (pub- lished August 2, 2006). Judges said it was a column many can relate to, with a dash of humor thrown in. “Sassy soccer sisters” by Ryan Winslett (Published Feb. 8, 2006) won second place in the Best Sports Feature Story category. Bob Burns took third place for the Best Feature Photo, “What’s the story?” depicting a child’s love of baseball. The awards were presented in the non-daily division, circulation 5,000-7,999. ANA offers hands-on online workshop Your Arizona Newspapers asso- ciation is offering a hands-on work- shop for journalists who want to learn how to jazz up their stories online. This one-day seminar will fea- ture Arizona State University pro- fessor Carol Schwalbe instructing participants on preparing photos for the Web, composing a slide show, and how to add sound and narration for that real “wow” factor. Participants are encouraged to bring photos and sound bytes, or digi- tal cameras and/or audio recorders. Kevin Kemper will also be dis- cussing how to do great multimedia journalism while noting important legal, ethical, and financial questions. You¹ll also explore some fascinating hypothetical situations to discuss the basic law of the Internet and how is it different in many respects from the law of the traditional press. Space is limited because we will be utilizing a computer lab, so register now and don’t miss this high- impact learning experience. The workshop costs $39 and will be held 9 a.m. to 4 p.m. on Dec. 14, 2007 at Arizona State University. To register, call Paula Casey at (602) 261-7655 ext. 102. John Montgomery, contest chairman, Fountain Hills Times Publisher Alan Cruikshank and Jerry Tidwell, NNA president at NNA’s 121st Annual Convention in Norfolk, Va. Carol Schwalbe, an assistant professor at ASU, teaches online media courses at the Cronkite School of Journalism. Before that, she was a writer and editor at the National Geographic Society for 31 years. Kevin Kemper, an assistant professor at UA, teaches teaches Law of the Press, Reporting the News and Freedom of Expression, has worked in communications for more than 20 years.

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November 2007 November 2007 Official Publication of the Arizona Newspapers Association for distribution to all employees of ANA-member newspapers ANAgrams Arizona Newspapers Association 1001 N. Central Avenue, Suite 670 Phoenix, AZ 85004 - 1947 “PRSRT STD” U.S. POSTAGE PAID PHOENIX ARIZONA PERMIT NO. 3429 Kevin Kemper, an assistant professor at UA, teaches teaches Law of the Press, Reporting the News and Freedom of Expression, has worked in communications for more than 20 years. Page 4

TRANSCRIPT

November 2007 www.ananews.com

ANAgramsArizona Newspapers Association1001 N. Central Avenue, Suite 670Phoenix, AZ 85004 - 1947

“PRSRT STD”U.S. POSTAGE PAIDPHOENIX ARIZONAPERMIT NO. 3429

ADDRESS CORRECTION REQUESTED

ANAg r a m s Off icial Publicat ion of the Arizona Newspapers Associat ion for distr ibution to al l employees of ANA-member newspapers

A community newspaper for community newspaper people .

Arizona represented at Inland contest

Congratulations to Bill Hess of the Sierra Vista Herald for his story “Military police dog laid to rest” and to Patrick Finley, Arizona Daily Star, for his article “One instant dashes gymnast’s dreams”.

They both won third place awards from Inland Press Associa-tion’s 2007 newsroom contest.

122 journalists have now been killed in the war

An Iraqi editor was slain in Bagh-dad, the Committee to Protect Journal-ists announced last month, raising to at least 122 the number of journalists killed in Iraq since the war started in March 2003.

Tough stance on leaks casts Kyl as enemy of free press

Sen. Jon Kyl’s continuing scrutiny of and attempts to amend a proposed reporter-shield law has helped perpetu-ate an image as a foe of open govern-ment and press freedom. So much so that the Society of Professional Jour-nalists derisively dubbed Kyl, R-Ariz., “Senator Secrecy.”

AP and other news organizations seek ‘Jena 6’ Material

A group of news organizations is seeking to open juvenile court pro-ceedings for a black teenager charged with beating a white classmate in a case that sparked a huge civil rights demonstration in central Louisiana last month.

The Associated Press joined more than two dozen newspapers, television networks and network affili-ates last month in filing a court petition that challenges a judge’s decision to seal Mychal Bell’s case and close court proceedings to the press and public.

Criminal cases involving juveniles in Louisiana are usually sealed. But Bell, 17, was charged with aggravated second-degree battery, which, under state law, is one of the violent offenses that allows a juvenile court case to be opened to the public.

AP changes pricing structureThe board of The Associated

Press approved a major overhaul of the way the AP prices and packages news for its member U.S. newspapers.

Instead of offering news feeds defined largely by the volume of news delivered — large, medium or small — the new plan is centered on a core service of all national, state and inter-national breaking news, with options for adding other services or purchasing stories individually.

The new plan, which the coopera-tive is calling “Member Choice,” takes effect Jan. 1, 2009. AP said most of its member newspapers would wind up paying either lower fees or see no changes.

Fountain Hills Times makes out like bandit during annual NNA contest

East Valley Trib.debuts new size

and formatPage 4

Briefs

November 2007

The Fountain Hills Times walked away with four awards at the National Newspaper Associa-tion’s 121st Annual Convention in Norfolk, Va.

Publisher Alan Cruikshank took first place for Best Classified Section of all daily and non-daily newspapers.

Michael Scharnow won first place for Best Humorous Column with “Technology ahead…” (pub-lished August 2, 2006). Judges said it was a column many can relate to, with a dash of humor thrown in.

“Sassy soccer sisters” by Ryan Winslett (Published Feb. 8, 2006) won second place in the Best Sports Feature Story category.

Bob Burns took third place for the Best Feature Photo, “What’s the story?” depicting a child’s love of baseball.

The awards were presented in the non-daily division, circulation 5,000-7,999.

ANA offers hands-on online workshopYour Arizona Newspapers asso-

ciation is offering a hands-on work-shop for journalists who want to learn how to jazz up their stories online.

This one-day seminar will fea-ture Arizona State University pro-fessor Carol Schwalbe instructing participants on preparing photos for the Web, composing a slide show, and how to add sound and narration for that real “wow” factor.

Participants are encouraged to bring photos and sound bytes, or digi-tal cameras and/or audio recorders.

Kevin Kemper will also be dis-cussing how to do great multimedia journalism while noting important legal, ethical, and financial questions. You¹ll also explore some fascinating hypothetical situations to discuss the basic law of the Internet and how is it different in many respects from the law of the traditional press.

Space is limited because we will be utilizing a computer lab, so register now and don’t miss this high-impact learning experience.

The workshop costs $39 and will be held 9 a.m. to 4 p.m. on Dec. 14, 2007 at Arizona State University.

To register, call Paula Casey at (602) 261-7655 ext. 102.

John Montgomery, contest chairman, Fountain Hills Times Publisher Alan Cruikshank and Jerry Tidwell, NNA president at NNA’s 121st Annual Convention in Norfolk, Va.

Carol Schwalbe, an assistant professor at ASU, teaches online media courses at the Cronkite School of Journalism. Before that, she was a writer and editor at the National Geographic Society for 31 years.

Kevin Kemper, an assistant professor at UA, teaches teaches Law of the Press, Reporting the News and Freedom of Expression, has worked in communications for more than 20 years.

NOVEMBER 20072

Government / Public PolicyObjectivesBuild on 2003, including creating a formal plan for 2005/6; Re-craft Legislative Alert; Note key legis-lation that requires editor/publisher calls; Simplify way editors/publishers can send an e-mail to key legislators on issues; Create a grid noting each legislator’s committee assignments; Match leg-islative leadership to Editors & Publishers; Host Legislative Breakfast in January 2006 instead of Legislative Lunch in Fall; Further build allies/government access groups; Continue “Public Access Counselor” legislation and emphasize “Training;” Support banning suits against public records requestors.The CommitteeTeri Hayt, Chairman; Independent Newspapers (Phoenix); Michael Chihak, Tucson Citizen; Janet DelTufo, Wickenburg Sun; Melanie Larson, The Explorer (Tucson); David J. Bodney, Steptoe & Johnson, Phoenix; Ward Bushee, Arizona Republic (Phoenix); Tom Arviso, The Navajo Times (Window Rock); Kevin Kemper, University of Arizona; John Moody, ANA Legislative Counsel, Miller, LaSota & Peters, Phoenix.

Awards CommitteeObjectivesStudy contest entries and develop an online contest submission form; Study and reshape Hall of Fame criteria, make them less subjective and Improve bios; Work with the University of Arizona to improve the Zenger Award; FOI – broader distribution of news release to improve publicity; Improve ad agency category.The CommitteeDon Rowley, Chairman, The Sun (Yuma); Perri Collins, ANA; Paula Casey; Business Manager, ANA

Finance CommitteeObjectivesThis committee reviews the monthly financial reports and questions the staff on budget vari-ances, in order to report to the full board. It also is responsible for working with the staff to develop the annual budget for ANA and Ad Services.The CommitteeThe secretary-treasurer, past president, and one additional direc-tor are appointed to the Finance Committee each year. Currently Michael Chihak, Tucson Citizen, is chairman; Mike Quinn, Past President, and Dick Larson, Western Newspapers, Inc.

ANA/Ad Services Board of DirectorsPresidentJohn Wolfe One-Year Director/Non-Daily Independent Newspapers Inc. (Phoenix) (480) [email protected]

First Vice PresidentDick Larson Two-Year Director/Daily Western Newspapers Inc. (928) 634-5898............. [email protected]

Second Vice PresidentMichael Chihak One-Year Director/Daily Tucson Citizen (520) 806-7735............ [email protected]

Third Vice PresidentTom Arviso Two-Year Director/Non-Daily Navajo Times (Window Rock) (928) 871-7359........ [email protected]

Secretary/TreasurerTeri Hayt Two-Year Director/At-large Arizona Daily Star (Tucson) (520) 573-4220..................... [email protected]

Directors

Ginger Lamb Two-Year Director/Non-Daily Arizona Capitol Times (Phoenix) (602) [email protected]

Rick Schneider One-Year Director/Non-Daily Eastern Arizona Courier (928) 428-2560............... [email protected]

Ward Bushee Two-Year Director/Daily Arizona Republic (Phoenix) (602) 444-8087.... [email protected]

Don Rowley One-Year Director/Daily Arizona Daily Sun (Flagstaff) (928) 774-4545..................... [email protected]

Elvira Espinoza Two-Year Director/At-large La Voz (Phoenix) (602) 444-3835....... [email protected]

Pam Mox Past President Green Valley News and Sun (520) 625-5511 ...................... [email protected]

Arizona Newspapers Foundation Board of DirectorsThe foundation is an educational, charitable non-profit corporation for education. Its primary mis-sion is to teach newspaper people and teachers how to use a newspaper in a classroom. Its goal in 2007 is to become revenue independent.

Chairman of the BoardJosie Cantu-Weber, Tucson Citizen (928) 453-4237.............. [email protected]

Vice ChairmanJoann Carranza (520) [email protected]

TreasurerLee Knapp, The Sun (Yuma) (928) 183-3333................... [email protected]

SecretaryPam Mox, Green Valley News & Sun

(520) 625-5511 [email protected]

DirectorsL. Alan Cruikshank, Fountain Hills Times (480) 837-1925........................ [email protected]

Steve Doig, Cronkite School of Journalism, Arizona State University (480) [email protected]

Bret McKeand, Independent Newspapers, Inc. (623) 972-6101......................... [email protected]

John Wolfe, Independent Newspapers Inc. (480) 497-0048 ..................................... [email protected]

Jeff Weigand, Southwest Valley Sun (623) [email protected]

Join a CommitteeIf you would like to join a

committee, ask your publisher to send an e-mail to [email protected]. Your ideas are what makes this association valuable. Join a committee and make a difference!

Marketing, Member RevenueObjectivesANA revenue enhancements; Assist members with political advertising sales; ANA directory; Statewide online classified ads; Public Notice promotion; Effective communications to members; Digital archiving of newspapers; Recognize adver-tising business partners in ad awards contest; The CommitteeDick Larson, Chairman, Western Newspapers; Steve Stevens, Today’s News Herald, Lake Havasu City; Lisa Miller, The Sun (Yuma); Mark Bollin, Green Valley News & Sun; Blake Dewitt, Western Newspapers; Cindy Meaux, Ad Place-ment Manager, ANA; Sharon Schwartz, Network Advertising Manager, ANA; John Alexander, Foothills Focus.

First Amendment CoalitionObjectivesProvide journalists from member newspapers with educational information and a legal hot line for access issues. ANA is responsible for 12 seats on this board of directors. ANA AppointeesDan Burnette, West Valley View; Joseph Reaves, Arizona Republic; Terry Ross, Yuma Daily Sun; Josie Cantu-Weber, Tucson Citi-zen; David Bodney, Steptoe & Johnson; Ben Hanson, Daily Courier; Linda Wienandt, Associ-ated Press; Mark Kimble, Tucson Citizen, and Kevin Kemper, University of Arizona.

Education Task ForceObjectivesConventions: Spring Marketing Workshop in May (Wed-Fri) and Fall Convention in October (Thursday-Saturday), First two days of both are computer training and half-day of sessions eliminated; Regional Education – Need trainers; On-line training -- too expensive? List Serves for various professions; NIE – fund raising; curricu-lum; marketing; Update Public notice laws and Ad guidelines; Constitution Day Sept.. 17 – create NIE material; NIE Training at conventions; half-day session; NIE Regional North/South full day NIE training. Additional volunteers needed.The CommitteeJohn Wolfe, Chairman, Green Valley News & Sun; Michael Chihak, Tucson Citizen; Pat Oso, Statewide NIE Coordinator, ANF; Paula Casey, Business Manager, ANA.

ANAgramsis published every month by theArizona Newspapers Association 1001 N. Central Ave., Suite 670

Phoenix, AZ 85004-1947(602) 261-7655 • Fax: (602) 261-7525

www.ananews.comwww.publicnoticeads.com

ANAStaff

Interim Executive DirectorPaula Casey.......................................... Ext. 102

[email protected]

Deputy Executive Director of Govt. AffairsJohn F. Fearing ..................................... Ext. 105

[email protected]

Media BuyerCindy Meaux ..........................................Ext. 112

[email protected]

Network Advertising ManagerSharon Schwartz................................... Ext. 108

[email protected]

Network Ad Sales RepresentativeDon Ullmann ..........................................Ext. 111

[email protected]

Advertising Services AssistantKay Wilmoth.......................................... Ext. 103

[email protected]

Communications ManagerPerri Collins............................................Ext. 110

[email protected]

Statewide NIE CoordinatorPat Oso ................................................. Ext. 109

[email protected]

Receptionist/TearsheetsLorraine Bergquist..................................... Ext. 0

[email protected]

The Arizona Newspapers Asso-ciation exists for its members.

It comprises virtually every newspaper in Arizona – dailies, w e e k l i e s , b iweekl ies , and monthlies. Its members are large and small, metro-politan and rural, paid-subscription and free, cor-porate-owned and individu-ally owned.

G i v e n that audience, it shouldn’t be surprising that the asso-cia t ion has traditionally provided a wide range of educational, sales, legal and pro-motional services that some members are unaware of, simply because they haven’t had need to use them.

For example, ANA held two

days of Adobe products training with Kevin Slimp in Scottsdale before the Fall convention in September. Close to 100 individuals took part, learning

about InDe-s i g n , A c r o -bat and other products. Most c a m e a w a y with skills they would imme-diate apply in their offices.

T h e response was so positive that Kevin asked the ANA to partici-pate in online “webinars” he is introducing. The “webinars” will allow ANA

members to participate over the Internet, reducing costs and time connected with travel. If members find these valuable, the door could open to additional “webinars” on other subjects.

A word from El Presidente

about InDes i g n , A c r obat and other products. Most c a m e a w a y with skills they would immediate apply in their offices.

response was so positive that Kevin asked the ANA to participate in online “webinars” he is introducing. The “webinars” will allow ANA

about InDes i g n , A c r obat and other products. Most c a m e a w a y with skills they would immediate apply in their offices.

response was so positive that Kevin asked the ANA to participate in online “webinars” he is introducing. The “webinars” will allow ANA

BY JOHN WOLFEANA PRESIDENT

The potential of sharing infor-mation and communicating with peers on important issues also led the ANA to create a member-only are of the Web site, located online at http://members.ananews.com. Just launched, the Web site has news items and information, files and reports, a calendar, a list of members, polls and forums.

The site is password-protected, so please be sure to register and par-ticipate. Login instructions can be found online at www.ananews.com.

If you have a particular interest in an industry topic as it relates to the ANA, I invite you to join one of our committees. The discussions are for the most part infrequent --- once a month – but issues are raised and plans are made. Here they are:

EDUCATION: This group looks to coordinate regional semi-nars, “webinars,” and topics for the annual convention, which will be held next October at ASU’s new Cronkite School facility in down-

CONTINUED ON PAGE 8

The story of the Valerie Plame case will make it to the silver screen in the form of Nothing But the Truth, written and directed by Rod Lurie. The political drama will take the per-spective of former New York Times reporter Judith Miller, who went to jail for refusing to reveal her sources in the Plame story.

The character does not bear the name of the famous reporter, but some insiders still refer to it as “the Judith Miller movie.”

Kate Beckinsale, quite a bit younger than h e r r o l e ’s model, plays the Mi l l e r c h a r a c t e r , a n d o t h e r stars include Angela Bas-se t t , Noah Wy l e a n d Matt Dillon.

A l a n Alda, Vera F a r m i g a , and David Schwimmer also star in the story of a reporter who reveals the identity of a CIA agent -- and is sent to jail for refusing to reveal her source. Sound familiar? Bassett plays the support-ive editor in chief at her Washington paper, the Capital Sun. Wyle plays the lawyer placed in charge of defending the stylish scribe. Former Miller attorney Floyd Abrams also

appears -- as a judge.Like “Scooter” Libby, Beckin-

sale lunched with Miller, but presum-ably will never have to testify about it, except to celebrity profilers when the film comes out.

Lurie wrote the script. Film-ing began last month in Memphis, including some scenes shot at the Commercial Appeal newsroom.

In an article for the Commer-cial Appeal last week, its movie critic, Joel Beifuss wrote that “most employees were unprepared for

the swarm of g r i p s , g a f -fers, makeup artists, ward-robe assistants a n d o t h e r s who emerged f r o m m o r e than 20 trail-ers and cov-ered much of the third-floor newsroom like worker ants, if ants wore

headphones, tattoos and tool belts. ‘We haven’t had this many people in here since the Reagan administra-tion,’ said reporter Cindy Wolff.

‘It’s a movie that puts journal-ism in a very positive light, and a movie that deals with the issue of the First Amendment,’ Lurie said. ‘I can’t imagine any newspaper wouldn’t be eager to be part of that.’”

Kate Beckinsale to portray Judith Miller in movie based on Plame/Libby controversy

the swarm of g r i p s , g a ffers, makeup artists, wardrobe assistants a n d o t h e r s who emerged f r o m m o r e than 20 trailers and covered much of the third-floor newsroom like worker ants, if ants wore

the swarm of g r i p s , g a ffers, makeup artists, wardrobe assistants a n d o t h e r s who emerged f r o m m o r e than 20 trailers and covered much of the third-floor newsroom like worker ants, if ants wore

3NOVEMBER 2007

MultiAd Co-op SeminarREGISTER TODAY AND SAVE $150.

This seminar pays for itself in new ideas!

Rates starting at $300.

800-245-9278, ext. 5324 www.multiad.com/coopseminar

Assistant professor Kevin R. Kemper at the University of Ari-zona’s Department of Journalism has not yet passed the Arizona bar, despite a report in the September issue of ANAgrams.

He is studying to take the Arizona bar again in February 2008 and the California bar in July 2008. Kemper was not the source of the erroneous information. We regret the error.

Abitibi, Bowater complete mergerMontreal-based AbitibiBowater

Inc. announced last month that it completed its merger with Bowater Inc., forming the third largest pub-licly traded paper and forest-products company in North America and the eighth largest in the world, with pro forma revenues of approximately US$8 billion in 2006.

A U.S. reporting company, AbitibiBowater common stock will trade on the New York Stock Exchange and Toronto Stock Exchange.

The merged company said it

expects annualized synergies of at least US$250 million within two years through efficiencies in produc-tion, sales, general and administrative costs, distribution and procurement.

Following the divestiture of its Snowflake, Arizona, recycled newsprint mill, required by the U.S. Department of Justice, AbitibiBowa-ter will own or operate 31 pulp and paper facilities and 35 wood prod-ucts facilities in the United States, Canada, the United Kingdom and South Korea.

Correction

Stebbins new editor at Explorer

Dan Stebbins has stepped in as the new editor of the Explorer newspaper.

“This paper has a great reputa-tion,” said Stebbins, who left the Oser Group for the Explorer opportunity.

“I’m not walking into a paper taht needs to be rescued. It has a very string staff.”

Stebbins replaces Walt Nett. He is the third Explorer editor in less than a year.

Weekly USA Today to Publish Outside USMCLEAN, Va. (AP) -- Gan-

nett Co. said Monday it joined with Tribune Co. to publish and syndi-cate a weekly edition of USA Today outside the United States.

Gannett, which publishes USA Today, the highest-selling

U.S. daily newspaper, will produce the eight-page broadsheet called USA Today Abroad. It will contain primarily feature stories from the previous week’s daily version.

Tribune, which publishes the Chicago Tribune and Los Angeles

Times, will syndicate the paper to publishers abroad, who will distrib-ute it with their daily newspapers.

Gannett said the first issue will be delivered Thursday to publishers in Israel, Armenia, Mexico, Argen-tina and Ecuador.

The East Valley Tribune’s two formats: the larger broadsheet section contains national and international news, while the smaller tabloid size newspaper will feature local news.

NOVEMBER 20074

The East Valley Tribune this week will debut major changes to its content and business model -- namely free distribution.

On Oct. 17, the daily paper introduced a new format that “pri-oritizes local news coverage,” by moving all of its local news to the front section, officials said in a press release to media outlets.

Four local editions will be offered, as new editions for Gilbert and the SanTan region join the cur-rent East Valley and Scottsdale edi-tions.

The Tribune also will be con-verting its front local news section to a compact size and offering it free in selected areas.

Paid subscribers will continue to get the full newspaper content, which also includes national and world news, sports, classifieds and the many weekly features in a pre-mium package.

East Valley Tribune Publisher and Chief Executive Julie Moreno said the publication expanded its distribution to better serve readers and advertisers.

“Part of this process involves creating separate editions of the paper for the specific geographic areas we serve. That way we can bring you local news and advertising specific to where you live,” she said.

Only the front local news sec-tion will be zoned, with the rest of the paper remaining the same. The full implementation of this zoning program will take several months and be launched in phases, officials said.

Executive Editor Jim Ripley emphasizes that the East Valley Tri-bune’s commitment to local news is not changing, just it’s presentation.

He said local business news, local government news, local life-style and entertainment news, and the local opinions and columns will be brought together in this new front section.

“Hyper-local” has been a common trait used among some daily newspapers around the country, as they face shrinking circulation and advertising revenue.

“The Tribune is one newspaper that is changing with the times by focusing on reader convenience and cleanly packing news close to home in a single section,” Ripley said.

The most visible changes will be switching the front local news section to a compact size and making it available through free distribution

five days a week, Wednesday through Sunday.

Officials said the compact size was chosen because it works best with the production requirements for multiple editions, and it is easy to handle and carry, and saves news-print.

Gilbert and SanTan editions will be phazed in on Oct. 24. The East Valley edition will continue in its broadsheet format and be converted at a later date.

The free distribution will be done primarily through a network of street racks, and a list of locations will be

available on the newspaper’s Web site: www.eastvalleytribune.com.

Arizona State University jour-nalism professor Tim McGuire said it is a “fascinating approach,” but it will have production and advertising issues.

“It’s going to be really a chal-lenge. There’s going to have two dif-ferent business, free and distribution. So this a very different model,” said McGuire, the Frank Russell Chair for the Business of Journalism at ASU’s Cronkite School of Journalism and Mass Communication.

McGuire’s biggest gripe is that newspapers aren’t making changes, as they continue to lose readership and relevance in an increasingly digital age. He applauds the Tri-bune’s move, but isn’t guaranteeing success.

“It’s really a bold move, he said. “If they pull it off without hiccups or burps, I’ll be shocked.”

East Valley Tribune debuts tab size, free distributionBY CHRIS CASACCHIATHE BUSINESS JOURNAL

5NOVEMBER 2007

Ellen Soeteber, an award-win-ning journalist and editor of the St. Louis Post-Dispatch, was named the Edith Kinney Gaylord Visiting Professor in Journalism Ethics at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.

In January, Soeteber will teach “Journalism Ethics and Diversity”, a new Cronkite School requirement.

“There is no journalism school in the U.S. doing more interesting and progressive work than the Cronkite School,” Soeteber said. “I am excited to be able to play a part.”

Soeteber, 57, who served as the Post-Dispatch editor for five years after holding editing positions at the Chicago Tribune and South Florida Sun-Sentinel, was the perfect candi-date, said Cronkite Dean Christopher Callahan.

“Ellen has been a superb editor at the highest levels for many years, and she has made important advances in the fields of both journalism ethics and newsroom diversity,” Callahan said. “Our students will benefit enor-mously from her journalism expertise

and her passion for the news.” While at the Post-Dispatch,

Soeteber installed the paper’s first n e w s r o o m ethics policy, new s t r i c t corrections policies that require public a c k n o w l -e d g m e n t and internal reviews of all errors, and a diversity c a m p a i g n that resulted in a 30 per-cent increase of minority journa l i s t s in the news-room.

The Edith Kinney Gaylord Visiting Professorship in Journalism Ethics, named in honor of the late pioneering newswoman, was cre-ated with a gift from the Ethics and Excellence in Journalism Foundation of Oklahoma City.

Former St. Louis Editor named Gaylord Professor at ASUEdith Gaylord created the foun-

dation in 1982 to improve the quality and ethical standards of journalism.

T h e d a u g h t e r o f Daily Oklaho-man Publisher E.K. Gaylord, E d i t h G a y -lord launched her journal -ism career at he r f a the r ’s newspaper in 1937. In 1942, she joined The A s s o c i a t e d Press in New York and the following year wen t to the A P ’s Wa s h -ington bureau,

where she covered the Roosevelt administration and First Lady Elea-nor Roosevelt during World War II.

Like Gaylord, Soeteber helped break gender barriers in the news-room. Soeteber is the only woman to hold the top editing position at the

Post-Dispatch in its 129-year history and one of a small number of women ever to lead a Top 30 major metro-politan newspaper.

A native of East St. Louis, Ill., Soeteber graduated from Northwest-ern University’s Medill School of Journalism in 1972.

Under her leadership, journal-ists at the Tribune, Sun-Sentinel and Post-Dispatch won numerous awards, including Pulitzer Prize, the Heywood Broun Award, Livingston Award, National Headliner Public Service Award, World Press and Pictures of the Year photo honors and the Education Writers Association’s Grand Prize.

She was inducted into Medill’s Hall of Achievement in 2003.

She serves on the Medill Board of Advisers, the Alfred Friendly Press Fellowships Advisory Committee and the Knight-Wallace Fellowships Selection Committee at the Univer-sity of Michigan. She is a former Knight-Wallace Fellow, a graduate of Northwestern University’s Advanced Executive Program and a four-time Pulitzer juror.

Political Activism A commendable MSNBC.com

investigation revealed that at least 140 journalists contributed to politi-cal parties, movements or candidates. SPJ’s ethics code states that journal-ists should “remain free of associa-tions and activities that may compro-mise integrity or damage credibility.” The code also encourages journalists to shun “ political involvement, public office and service in commu-nity organizations if they compro-mise journalistic integrity.”

Romantic Relationships Journalists must maintain a

healthy distance from people they cover.

A former Telemundo anchor-woman reported about Los Angeles Mayor Antonio Villaraigosa’s marital difficulties without mentioning that she was dating him.

Getting too close to sources sorely compromises a journalist’s ability to “act independently,” as SPJ’s code instructs.

PlagiarismIt’s unclear whether the number

of violations of this fundamental of

Newspaper veteran McFall dies

Fred was born to Dan Herman and Mary Bridget (Maguire) McFall on Oct. 3, 1917, in Ottawa, Canada. He worked for the Arizona Republic and Gazette newspaper for 32 years where he met his bride, Dorothy Ann Wirries. They lived in Flagstaff for 35 years where he was active in the Catholic Church, his children’s lives and the community. Their final years were spent in the Pinetop-Lakeside area. Fred left a legacy of many friends, including paper carriers who loved, admired and respected him.

McFall is survived by his chil-dren, Kathy Atha of Lakeside; Ken McFall of Lakeside; Bill McFall of Marana, Marilynn Short of Lakeside, John McFall of Lakeside, Dorothy McFall of Flagstaff, Barbara Flores of Lakeside, Bob McFall of Flagstaff, Leo McFall of Lakeside and Larry McFall of Sacramento; 19 grandchil-dren and 37 great grandchildren.

Responsible journalism is no laughing matterBY CHRISTINE TATUMSOCIETY FOR PROFESSIONAL JOURNALISTS

This time each year, about 1,000 journalists get together to discuss journalism ethics.

Yes, journalism ethics.As humorous as that may sound

to some, these news gatherers — attendees of the Society of Profes-sional Journalists’ annual national conference — are serious. SPJ, the nation’s largest journalism-advocacy

organization, is the guardian of an ethics code widely considered the news industry’s gold standard.

The code is a guide aimed at

helping journalists practice their trade ethically and responsibly. Those who honor it do so voluntarily. They believe trust in journalism starts with journalists’ commitment to ethi-cal news production, which is, above all, accurate, fair and independent of special interests.

The Society doesn’t conduct hearings about code violations, much less issue sanctions. Its leaders believe everyone is qualified to inter-pret the code — not just journalists.

It was in the spirit of educating the public and helping journalists make more ethical decisions that SPJ’s top ethicists — a committee composed of members represent-ing a variety of media, journalism specialties and experience levels — reviewed ethical lapses that occurred since September 2006 and stirred some of the most passionate debate within the industry.

The committee grouped lapses into larger categories where jour-nalists appear to have had the most trouble. For the first time, the com-mittee is publicizing its findings.

The categories, supported by specific examples, are listed here in no particular order and may be viewed fully online at www.spj.org/ethics. CONTINUED ON PAGE 10

House of Elliott Media Group has brought aboard Jack Lytle as its new chief executive officer to run the daily operations of its newspaper, magazine and online information businesses.

“As we’ve grown, more and more we’ve begun to need some-one to watch over our day-to-day operations,” said current CEO Kevin Elliott. “Bringing Jack aboard will allow us to further raise the bar on what we plan to deliver in the West Valley and realizing our goal of being the biggest publishing company in the region.”

Prior to joining EMG, Lytle was chief executive officer of Theater Works and has years of business experience ranging from Fortune 500 companies to the local community theater group, with whom he was able to work with Peoria officials to find them a home at the city’s $13 million Center for the Performing Arts.

“House of Elliott Media Group is at a point in their development as an organization where they can create the future of their choosing,” Lytle said. “That future could be very, very exciting - I am looking forward to working with their team to make sure that exciting future becomes reality.”

Lytle began his career as an instructor in a post-secondary school in Minnesota, but spent more than 30 years working for several companies

in various roles particularly related to sales.

He moved through the ranks and became a sales manager, a region manager, region operations manager and, finally, the director of develop-ment where he was responsible for helping develop a force of more than 2,000 employees.

Since landing in the Valley, Lytle founded Corporate Balance LLC, a consulting firm designed to help businesses with leadership development and planning, as well as served on a number of boards, includ-ing the Peoria Economic Develop-ment Advisory Board, the Boswell Hospital Board of Directors and the Peoria Chamber of Commerce.

A West Valley resident for the past seven years, Lytle was one of the players in landing Theater Works a home back in Peoria after its home at Arrowhead Mall had been closed. First relocating to the former Lakes Club in Sun City, the theater became a player in the Peoria effort to land a performing arts center as part of a downtown revitalization project.

Lytle holds a bachelor’s degree in distributive education and is com-pleting his master’s degree in organi-zational leadership. He and his wife, Diane, have been married for more than 30 years and have three daugh-ters and two granddaughters.

Elliott, who founded EMG in 2005, will diversify his role in the company, spending more time focus-

Westers land new CEOing on sales and business develop-ment.

“This was a good opportunity for us to bring someone aboard who is more than qualified to lead our group in the future and allows me to concentrate on further building the business while not having to worry about who is minding the shop,” Elliott said.

EMG has four products in the West Valley with more than 150,000 in distribution since its inception in

December 2005. It’s newspapers, the North Wester and South Wester, have a combined distribution of nearly 70,000, while the West Valley Maga-zine is distributing 30,000 copies. It’s latest endeavor, KidsVille News, was launched this summer and is distributed to 30,000 children in the region.

The company also has Web sites for each of its products, including an all-news site at www.thewester.com that serves the West Valley.

NOVEMBER 200766 NOVEMBER 2007

A student in the Walter Cronkite School of Journalism and Mass Com-munication has been named one of the top 10 journalism students in the country by the Scripps Howard Foundation.

Ryan Kost of Chandler, a senior at Arizona State University, was awarded a $10,000 scholarship through the foundation’s Top Ten Scholarship Program. Top Ten schol-ars are chosen each year for their academic achievements, portfo-lios, personal essays and interest in journalism as a career, according to Judith G. Clabes, president and CEO of the foundation. A panel of newspaper, broadcast and television network professionals chose the 10 recipients.

This year’s winners include students from Ohio University, Uni-versity of Texas, University of North Carolina at Chapel Hill, Syracuse University and Indiana University.

Communicat ions schools around the country may nominate one student for the competition. The

Cronkite School’s nomination of Kost was an easy choice, said Dean Christopher Callahan.

“Ryan has it all: extensive experience at student and profes-sional pub-l ica t ions , s t r o n g academic a c c o m -plishments and proven leadership a b i l i t i e s . We have no doubt that he’ll go far in this pro-fession.”

K o s t has interned a t T h e A r i z o n a Republic; the East Valley Tribune; the Payson Roundup; Phoenix Maga-zine; the Oregonian in Portland, Ore.;

and the Tampa (Fla.) Tribune. He also served as editor of The State Press, ASU’s daily student newspaper, during the 2006-2007 school year.

H i s w o r k h a s been hon-ored by the Society of Professional Journalists, the Best of t h e We s t journalism awards com-petition and the national H e a r s t Journalism A w a r d s , a m o n g others.

Kost is a member of the Barrett

Honors College at ASU and has a double major in journalism and French with a minor in Spanish.

w o r k h a s been honored by the Society of Professional Journalists, the Best of t h e We s t journalism awards competition and the national H e a r s t Journalism A w a r d s , a m o n g others.

a member of the Barrett

w o r k h a s been honored by the Society of Professional Journalists, the Best of t h e We s t journalism awards competition and the national H e a r s t Journalism A w a r d s , a m o n g others.

a member of the Barrett

Cronkite Student Ryan Kost Named Top 10 ScholarKost said he was working at

the Oregon State Capitol when he got the e-mail telling him he was a Top Ten Scholarship recipient. “I’m pretty sure I made a scene,” he said. “I was just so blown away by the foundation’s generosity -- and the fact that I’d actually won. The Cronkite School and its faculty defi-nitely deserve their fair share of the credit, too. They’ve supported me every step of the way.”

The Scripps Howard Founda-tion has been honoring exceptional journalism scholars since 1990, the foundation’s Clabes said.

“Like their predecessors, this year’s winners represent a very bright future for journalism in America,” she said.

The Scripps Howard Founda-tion is the philanthropic arm of the E.W. Scripps Co., a media enterprise with interests in national cable net-works, newspaper publishing, broad-cast television stations, electronic commerce, interactive media and licensing and syndication.

7NOVEMBER 2007 7NOVEMBER 2007

Capitol Times adds, promotes staff

Julie LanleyJulie Lanley is the new produc-

tion manager for the Arizona Capitol Times. Lanley has worked at the Capitol Times since August 2001. She began working part-time as the production assistant. The position evolved into production artist and now encompasses public notices layout and production of the news-paper and other publications.

“Julie has been a hardworking member of our production team for a number of years and she earned the opportunity to lead the department,” said Lamb.

“She is a naturally leader and a take charge individual.”

WNI names Sue Tone Journalist of the Year for non-dailies

Western Newspapers, Inc., the parent company of the Prescott Valley Tribune, has chosen Tribune reporter Sue Tone Journalist of the Year for non-daily publications.

This is the second time WNI has honored a Tribune staff member with the award. Cheryl Hartz, who recently returned to the Tribune, received the award in 2002. WNI handed out the honors at its annual company-wide Editorial Seminar and Awards day at the Quality Inn last month.

Tone came to the Prescott area with her family in 1969. A gradu-ate of Prescott High School, she attend Arizona State University, and began her career as a teacher. She returned to school, and worked as a court reporter in the juvenile justice system in Phoenix for 10 years. Tone then became a juvenile probation officer with Maricopa County. She has also done stints as a freelance writer, and is the co-author of a children’s book, “Moose Bear and Hummingbird,” published by Bridgewood Press.

Tone returned to Prescott in 2004, and joined the Tribune staff as a part-time reporter. She later moved to a full-time position.

WNI chose Tone for the Jour-nalist of the Year for her excellence in reporting about the Humboldt Unified School District and the newly incorporated Dewey-Hum-boldt community.

Tribune Editor Jerry J. Her-rmann praised Tone for her work and growth as a reporter.

“In addition to covering the

school district and Dewey-Hum-boldt, she has covered major police news, press conferences and other stories the editor couldn’t get to,” Herrmann said. “On top of all of this, she continues to write great fea-tures. She has grown tremendously as a reporter, and put all her skills to work to turn out a great volume of first-rate copy. She represents her newspaper as a true professional.”

Along with the Journalist of the Year honors, Tone won a second place for Feature Photography, Non-Dailies, and a third place for Sus-tained Coverage for her coverage of the Dewey-Humboldt community. She has previously won first place for Excellence in Writing.

Tone credits the people she writes about for her award-winning style. “If it hadn’t been for the people I wrote the stories about, there wouldn’t have been an award. The stories come from real life and real people, and that’s what makes the job fulfilling,” she said.

BY HEIDI DAHMS FOSTERPRESCOTT VALLEY TRIBUNE

Burke MilnesBurke Milnes has moved from

his post of legislative intern to adver-tising account representative.

Milnes is now selling ads for the Arizona Capitol Times and its various publications. Miles gradu-ated with honors with a degree in political science and communications from the University of Texas at San Antonio.

“Burke’s positive attitude, energy and dedication to helping the department achieve its goals is an asset,” said Display Advertising Director Elizabeth Hyatt

Laurinda CookLaurinda Cook is the newest

public notices assistant at the Arizona Capitol Times.

“Having Laurinda join our public notices staff has been very beneficial. Her knowledge and effi-ciency have been helpful with our ever-increasing volume of docu-ments,” said Public Notices Advertis-ing Manager Laura Kaminski.

Cook has worked for more than 11 years in the attorney service business.

Darin ScruggsDarin Scruggs has been named

production assistant for the Arizona Capitol Times. Scruggs is responsible for creating house ads, special sec-tion covers and working on special publications.

Scruggs graduated from the University of Hawaii at Manoa with a bachelor of arts in sociology. He worked for Gannett Corporation in the marketing department of its Pacific Division.

Additionally, he has worked as an art director in the advertising industry.

“Art and publishing are one of my passions,” Scruggs said. “I look forward to making the Capitol

Elizabeth HyattElizabeth Hyatt is the new

display advertising director for the Arizona Capitol Times.

“I am thrilled to have Liz join our team,” said Ginger Lamb, vice president and publisher of the Ari-zona Capitol Times.

“She is enthusiastic, creative and a welcome addition. Under her leadership there will be a number of new opportunities identified to expand our presence in the Capitol community.”

Hyatt was previously the adver-tising manager at Tribune Newspa-pers, where she managed the sales for a daily and two weekly publica-tions.

“I am excited about the oppor-tunity I have to grow the advertis-ing department and work with the dynamic sales,” said Hyatt.

Times a more colorful, bolder pub-lication.”

NOVEMBER 20078

A listserv, or an electronic mail-ing list, is a type of Internet forum. People “meet” online to discuss issues. It allows widespread distribu-tion of information to many Internet users, who can reply to the post or just read what others have written. Thus, actual discussion and informa-tion exchanges can happen.

Some mailing lists are open to anyone who wants to join them, while others require an approval from the list owner before one can join.

Most list have a narrow definition of who can belong. For example, only Advertising Managers, or only Publishers are two of the listserv groups that ANA maintains. Joining a mailing list is called “subscribing” and leaving a list is called “unsub-scribing”.

You can use the listserv to network and ask for tools or advice from other team members; it is a very effective method of initiating communication with others to dis-

cuss what has and has not worked. If someone already has a success-ful strategy, it could save you the time and trouble of reinventing the wheel!

A listserv can be a link to resources such as new advertising scams, local government’s failure in handling FOIA requests, as well as a way of receiving important updates and information regarding ANA training sessions, conference calls, web events, etc.

A listserv has been created for you to foster discussion on issues related to newspapers in Arizona.

Through it you are able to share your thoughts and ideas about anything related to journalism. The listserv also provides an opportunity for you to easily request feedback or pose questions to all subscribers.

You can access your ANA list-serv subscriptions by logging on tohttp://members.ananews.com and clicking on “My Subscriptions”.

Mailing lists, forums and listservs...oh, my!

Billionaire investor Sam Zell told a group of newspaper execu-tives last month that the industry’s woes result partly from complacency in responding too slowly to rapid change in the business, compar-ing it to Nero fiddling while Rome burned.

Zell, who will become a major player in the industry when an $8.2 billion buyout of Tribune Co. that he led closes, said newspapers must become more disciplined and focused and do a better job selling their product.

“I think the newspaper industry has stood there and watched while other media enterprises have taken our bacon and run with it,” he told the annual meeting of the Inland Press Association.

He cited the rise of the Internet, the cross-selling of different forms of media and the advent of 24-hour news channels as serious challenges that newspapers have not met well.

The industry as a whole, Zell said, has been “standing there and letting this happen while Rome is burning.”

The real estate magnate declined to comment on his specific plans for Tribune, which owns 11 daily newspapers, 23 TV stations and the Chicago Cubs.

Zell has agreed to invest $315 million in the media conglomerate. Once the deal is completed, he will own warrants entitling him to buy 40 percent of the company for between $500 million and $600 million, with an employee stock ownership plan and Tribune management controlling the remainder.

Despite the industry’s worsen-ing revenue and circulation trends, Zell said he still sees Tribune as a good long-term investment. He said the deal is structured so that there is an “enormous incentive” for him to retain ownership for at least 10 years.

Zell says newspaper industry needs more discipline, less complacency

This is the listserv view in the members-only site, http://members.ananews.com. Click on the “Forums” tab to manage your subscriptions to the different listserv categories.

From El PresidenteCONTINUED FROM PAGE 2

town Phoenix. The committee also oversees the editorial and advertising contests. The chair is past president Pam Mox, who can be reached at [email protected].

PUBLIC POLICY: The re-named legislative committee keeps tabs on any legislation that could affect access to records, open meet-ings, business issues, and other topics. There is a weekly confer-ence call on Friday mornings once the state Legislature is in session to provide everyone with an update on what’s happening. This call usually stimulates some good discussion for editorials or news stories. The chairman is Teri Hayt, who can be contacted at [email protected].

MARKETING: This committee has a big year ahead, with continu-ing efforts to attract advertising for member newspapers and coordinat-ing the statewide classified network. The group is also discussing a strat-

egy for securing political advertis-ing for the state primary and for the upcoming 2008 elections. Dick Larson has once again volunteered to chair this group. If you would like to participate, please email him at [email protected].

FINANCE: This committee should never be overlooked. It makes sure the association is running per its financial plan and in the best interests of the membership. Michael Chihak has volunteered to serve another year as its chair. You can reach him at [email protected].

In addition to learning more about industry trends, your participa-tion will help the association flourish and grow.

We need your help, so please get involved!

John S. Wolfe, director of audi-ence development for Independent Newspapers, can be reached at [email protected].

MINNEAPOLIS—An interest-ing experiment will soon kick off in the Twin Cities of Minnesota. Joel Kramer, former editor and publisher of the Minneapolis Star Tribune, is embarking on a new venture called MinnPost.com.

Realizing that traditional news-papers are facing a slow decline in readership and a fast decline in ad revenue, Kramer is putting his hope (and financial resources) in an elec-tronic paper. Conventional papers also encounter shrinking news holes as well as resources. Overworked Arizona staff members have been asked to do more with less. So the time seems right, he said, for a digital news operation.

Aimed at serious news junk-ies willing to pay for their news, MinnPost.com will be a nonprofit enterprise. The Web content had to be free, Kramer added, since the advertising situation is not strong enough to totally support the product. Studies Kramer cited point to about 15 percent of Americans falling into The New York Times readership category of diehard, serious news

consumers. And that’s the audience that MinnPost will be targeting.

“I believe there’s a seri-ous market for news delivery here,” Kramer told a group of journalists and edi tors in October at an American Press Institute seminar at the University of M i n n e s o t a . With only five editors and a stable of 45 experienced freelancers, the Monday-through-Fri-day publica-tion will stress quality writing. Many of the writers are former editors and reporters who took early buyouts at the Star Tri-bune and the nearby St. Paul Pioneer Press.

“Our content will be highly edited,” Kramer said. Even though

the veteran f ree lancers will only earn $600 for a major story, the new editor and CEO said many of them b e l i e v e i n the project so much they didn’t even a s k a b o u t the payment arrangement.

T h e writers them-selves have name recogni-tion and news value, which has already translated into

free publicity for this new approach at news delivery in the Twin Cities.

Content will not focus on sports, weather or individual crime stories, for example. But a crime trend story

could certainly be one of the two main stories appearing daily. With a focus on the nearby Capitol, Min-nPost will run major stories about politics. Coverage will focus on the Twin Cities area, rather than the mostly rural areas beyond.

In this era of media conver-gence, MinnPost.com will be a poster child of the movement. Low-cost content with high Web site readership is the key ingredient, but print, video and podcasting are also elements in the equation. MinnPost in Print will be an eight-page paper on 8 ½ x 11 sheets with advertising. It will be available at the Capitol and in both downtowns. Libraries and schools can reproduce it for free distribution. The Web version is expected to go online at 11 a.m. as a PDF, serving as a second read on the day’s news. Along with the two major stories, about five minor articles will also appear daily.

Kramer is banking on quality of readership to attract advertisers to the site. Similar to National Public Radio, MinnPost will solicit sponsor-ships and memberships. Already the Web site encourages contributions ranging from $50 to $5,000.

Funding for the project included Kramer’s buyout check along with $250,000 from the Knight-Ridder Foundation. Monies now are in the $1 million category and growing daily.

Kramer admits to looking at the Voice of San Diego, another online nonprofit, for guidelines. More than two and a half years old, the Voice’s budget is half a million dollars. Its young reporting crew has taken a muckraking role in the region and won awards from the Society of Professional Journalists. A new business model for deliv-ering news is worth watching. It doesn’t have to be so rare, however, with newspapers scrambling to keep pace with coverage despite corporate cutbacks. Maybe more papers could expand their Web editions to catch more advertisers. By expand, I don’t mean warmed-over rehashing of the morning stories. Let’s include photo galleries, quality video and sidebars that don’t fit in our traditional news-print editions.

“Every metro area needs high-quality serious news,” Kramer told his API Storytelling Innovations audience. I think we can all agree.

Dr. Randy Hines teaches at Susquehanna University in Selins-grove, PA. He can be reached at via email at [email protected] or by phone at (570) 372-4079.

Will Readers Pay to Get Their News?BY RANDY HINES

the veteran f ree lancers will only earn $600 for a major story, the new editor and CEO said many of them b e l i e v e i n the project so much they didn’t even a s k a b o u t the payment arrangement.

writers themselves have name recognition and news value, which has already translated into

quality writing. Many of the writers free publicity for this new approach quality writing. Many of the writers

the veteran f ree lancers will only earn $600 for a major story, the new editor and CEO said many of them b e l i e v e i n the project so much they didn’t even a s k a b o u t the payment arrangement.

writers themselves have name recognition and news value, which has already translated into

free publicity for this new approach

9NOVEMBER 2007

Newsman loved ArizonaHe was one of the most unas-

suming men you could ever meet. And one of the most accomplished. He reached brigadier general in the Army National Guard, the state commander, b u t w a s phys i ca l l y incapable of strutting. He was so tall he was forever s l o u c h i n g and stoop-ing. His desk was always c l u t t e r e d with papers, cigarette and food wrap-pers. But he never missed a deadline.

He was appointed to the Arizona N a v i g a b l e S t r e a m s Commission by Gov. Bruce Bab-bitt in 1985, a thankless but neces-sary assignment to determine the navigability of 39,039 designated streambeds. It is important work to clear land titles along riverbeds. According to our records, he missed one meeting in 22 years - and that

was when the teleconference call didn’t reach him.

Jay Brashear, former editor of the editorial pages at The Phoenix Gazette, died last week at 75. It

would be a sad time, but he led a full life and left a huge footprint.

T h e developers of Fountain Hills got their inspi-ration for the town’s signa-ture landmark from a Bras-hear column, “Let there be Founta ins .” W h e n t h e East Valley w e n t a p o -plectic about the closure of Williams Air Force Base,

Brashear suggested it could make a strategic east campus for Arizona State University.

Brashear’s prose could pack a wallop. He railed against lawyers for making neckties almost obligatory in the summer, something old-timers could not handle. He praised Phoenix

would be a sad time, but he led a full life and left a huge footprint.

developers of Fountain Hills got their inspiration for the town’s signature landmark from a Brashear column, “Let there be

Commission by Gov. Bruce Bab

Founta ins .” W h e n t h e East Valley w e n t a p oplectic about the closure of Williams Air Force Base,

Brashear suggested it could make

would be a sad time, but he led a full life and left a huge footprint.

developers of Fountain Hills got their inspiration for the town’s signature landmark from a Brashear column, “Let there be Founta ins .” W h e n t h e East Valley w e n t a p oplectic about the closure of Williams Air Force Base,

Mayor Paul Johnson for returning the more casual, cooler look.

He had his causes: a more vibrant downtown, a state law per-mitting concealed weapons. But his first allegiance was to a civil debate on The Gazette’s pages, the news-paper as a forum for good ideas to clash and sharpen in a public arena. That legacy is one we still cherish.

Jay Brashear was pragmatic leader with an encyclopedic knowl-edge of Arizona and a father’s concern for this Valley. He once researched and wrote a 31-part series on “The Urban Challenge,” reporting from other U.S. cities.

His formal newspaper career spanned nearly 40 years at one newspaper, The Phoenix Gazette. Yet, he walked away, then devoted his retirement to helping out at the Arizona Town Hall, his occa-sional community columns for The Scottsdale Republic and his avun-cular counsel to younger journalists and Valley newcomers.

He died peacefully, resting in a chair in Colorado, with a view of the mountains. He was visiting a friend, on what was his last journey, driv-ing a red Volvo convertible from Scottsdale.

We are lucky to have known him. Arizona was lucky to have him for so long.

NOVEMBER 200710

Journalism ethicsCONTINUED FROM PAGE 5

responsible journalism is on the rise — or if technology is making pla-giarism easier to find. In a video seg-ment on her blog, CBS News anchor Katie Couric read an essay after it was ripped off from The Wall Street Journal. A CBS producer wrote the item for Couric, who read the piece as if sharing her personal thoughts. That’s worth questioning, too.

News and Advertising Relationships

Times are tough economi-cally for the news industry, and many organizations are responding with problematic news-advertising hybrids. For example, the Philadel-phia Inquirer runs a business column under a Citizens Bank label. Though the paper says the bank won’t have a say in the column’s content, the appearance suggests otherwise. “Avoid conflicts of interest, real or perceived,” the code states.

Fairness Last year, SPJ awarded several

journalists at the Santa Barbara (Calif.) News-Press an ethics award for resigning in protest of co-pub-lisher Wendy McCaw’s influence on news content. That battle reached a new low when the newspaper ran an unsigned front-page story imply-ing that the paper’s former editor downloaded child pornography on his office computer. The story fell far short of an airtight case and appeared

to be bent on attacking the former editor more than serving readers with truth. “Test the accuracy of informa-tion from all sources, and exercise care to avoid inadvertent error,” the code instructs.

Photo Manipulation After the shootings at Virginia

Polytechnic Institute and State Uni-versity, news organizations may have thought they were doing the right thing by altering photos that appeared to show a wounded student’s geni-tals. They weren’t. The image orga-nizations edited out was actually a tourniquet. Photographs should be respected as a form of truth. “Never distort the content of news photos or video,” the code instructs. “Image enhancement for technical clarity is always permissible.”

The blur of news and en-tertainment

NBC’s “To Catch a Predator” series is fraught with ethical prob-lems, such as the hiring of a crusad-ing nonprofit group to set up stings. “Avoid staged news events,” the code states. It also urges journalists to “deny favored treatment to special interests and resist their pressure to influence news coverage.”

While these problem areas are cause for concern, they are, thank-fully, exceptions to the rule. Thou-sands of journalists make ethics a top concern, and we commend them.

Get Digital!In 2005, the Arizona Newspa-

pers Association began offering a new member service: Digital Page Archiving.

Whether your archives are in bound books on a desk, stacks of yellowing pages on a shelf, or .PDF files on CD-ROM disks, ANA can take your archives and turn them into word-searchable .PDF docu-ments that you can share with your customers and staff.

Our contractor, ColorMax, enables you to view your archives on a password protected Web site. ColorMax developed a process that turns a printed page into a word-

searchable PDF with excellent Optical Character Recognition. This eliminates the cost of binding back issues as well as microfilm-ing them.

Additional revenue is avail-able with on-web access purchased for a day or week for those who do research, again freeing your staff from manual search chores.

Digital Archiving is avail-able to our members for a nominal monthly fee.

Call Perri Collins at (602) 261-7655 ext. 100 for more infor-mation about this amazing AND affordable service.

Stamps honor journalistsFive journalists who cov-

ered the most tumultuous of 20th century times are being honored by the Postal Service.

“These distinguished jour-nalists risked their lives to report the events that shaped the modern world,” said Postmaster General Jack Potter, who announced the stamp series at the Associated Press Managing Editors Meeting in Washington last month. The stamps are due out next year.

The journalists being hon-ored are:

■ Martha Gellhorn, who covered the Spanish Civil War, World War II and the Vietnam War. Gellhorn found unusual ways to get the story. During World War II, she stowed away on a hospital ship in the D-Day fleet and went ashore as a stretcher bearer. She was married to writer Ernest Hemingway.

■ John Hersey, whose most famous work “Hiroshima” described the effects of the atomic bomb dropped on that Japanese city on Aug. 6, 1945. What began as a New Yorker article was turned into a book.

■ George Polk, a CBS radio reporter who covered civil war in Greece and whose murder in 1948 remains shrouded in mystery. Long Island University established the George Polk Awards a year later. The awards are among the most esteemed journalism honors.

■ Ruben Salazar, a reporter and columnist for the Los Angeles Times and news director for the Spanish language television station KMEX in Los Angeles. He was killed by a tear gas projectile fired by a sheriff’s deputy while covering anti-war riot-ing in 1970.

■ Eric Sevareid, a newspaper reporter who later was recruited to CBS radio by Edward R. Murrow. Sevareid covered World War II, reporting on the fall of France to the Germans. He was an early critic of Sen. Joseph McCarthy’s anti-com-munism campaign. In the 1960s and 70s, he was widely admired for his CBS television commentaries.

Under Postal Service rules, people cannot be honored on a stamp until five years after their death, except for former presidents who traditionally are commemorated with a stamp in the year after they die.

Do teachers in your area know how to utilize your newspaper to the fullest extent? Cutting out articles about current events is obvious and makes sense. But there is a plethora of opportunity to use the newspaper to teach so much more.

The traditional inverted pyra-mid style of newspaper reporting helps students learn to summarize points into short, concise presenta-tions. Logos found in advertising help students understand symbolism and identify geometric shapes. While students are studying logos, a lesson about truth in advertising is appro-priate. A follow-up practical math lesson on budgeting makes sense. Of course this lesson should include the difference between needs and wants, which fits into the state standards for Character Education.

The list of lessons goes on and on, integrating subject areas and making learning practical and life-long. AND all of these lessons fit the Arizona and National Standards for

Education – lessons that teachers are required to teach.

Odd at it may seem, most teach-ers never go beyond cutting out those current events articles. No one ever suggested using the newspaper any other way. At every workshop, ANA’s State NIE Coordinator, Pat Oso, shows teachers how to use the newspaper in a multitude of ways.

Give Pat a call (480) 586-1593 and see about setting up a workshop for teachers in your area.

Pat will work with your school district to make sure that teachers will receive recertification credit for attending a workshop. Teachers will leave every workshop with hands-on materials and teacher guides filled with lessons they can use the very next day.

ANA charges $250 for a work-shop to help cover mileage and materials.

“Have workshop, will travel,” is Pat’s motto. Call her and find out how to expand your NIE program now.

Teacher Training Makes an Impact

A group of student teachers at the University of Arizona, proudly displaying an offrenda that they created at a recent workshop.

11NOVEMBER 2007

ANACalendar

November 12, 2007

• CronkiteLuncheon 11:30 a.m. @ Arizona Biltmore Resort and Spa, Phoenix

December 6, 2007

• ANABoardofDirec-tors Meeting @ ANA offices,Phoenix

December 14, 2007

• ANAOnlineWorkshop9 a.m. to 4 p.m. @ Arizona State University, Tempe

January 28, 2008

• LegislativeLuncheon11 a.m. to 1:30 p.m. @ Arizona Capitol Times, Phoenix

April 4-6, 2008

• IREAdvancedCARStatistics Workshop @ Arizona State University, Tempe

April 21-27, 2008

• NationalEthicsinJournalism Week

October 10-11, 2008

• ANAFallConvention@ Walter Cronkite School of Journalism and Mass Communi-cation, Arizona State University, Downtown Phoenix

www.ananews.com/jobbankJobBank

Assistant EditorThe collective staff of Flag-

staff Live and Northern Arizona’s Mountain Living is looking for an ambitious, up-and-coming journalist to fill an important assistant editor position. The dual role has the assis-tant editor involved in the production of both an alternative weekly and a monthly lifestyle-leisure publication. The position also requires writing stories for both publications. This calls for someone who can write with diversity and approach stories with different “voices.” Applicants must be strong writers and editors and should have a least some experi-ence with freelancing or writing for a publication. The position is full-time and includes benefits. Salary starts at around 20K and comes with excellent benefits. (Oct. 24)

Multimedia Advertising Account Executive

This position offers you the opportunity to join a dynamic and energetic sales program and channel your initiative, innovation, and com-petitive spirit. While we are a leading community newspaper, you’ll sell much more than print advertising.

You’ll leverage your creativity in partnering with customers to create custom multi-media solutions, and we have an exciting and ever-grow-ing portfolio of advertising products for you to work with.

To be a good fit for this oppor-tunity you will have a high perfor-mance background in sales, whether you have one year of experience or five. We’re looking for passionate, high energy, and proactive people who thrive in a fast-paced environ-ment in which change is a constant. Media background, particularly with Internet products, is a plus. Apply online at http://freedom.jobinfo.com. (Oct. 17)

ReporterNogales International seeks

general assignment reporter wanted to work in fast-growing border town. Come experience a true bi-cultural, bilingual community. This is a progressive award-winning 82-year-old newspaper featuring gutsy yet community oriented report-ing. We publish twice weekly. We also publish the Weekly Bulletin, which serves a small rural ranch-ing community and Mi Tierra, a newly launched Spanish supple-ment.Our Web site is continuously evolving to compliment our printed editions. Send resumes to [email protected]. (Oct. 3)

Page DesignerFull-time opportunity in edito-

rial department, for a hard working, energetic person, who is not afraid to step-up to the challenge and learn new things. The successful candidate will be responsible for designing pages, including section fronts, and writing headlines. Our candidate must have either a Bachelor’s degree in journalism or English or an equiva-lent education. Related work experi-ence is also desirable, along with the ability to understand and carry out verbal and written instruction in English. The candidate must also be

able to handle all tools of the posi-tion, work effectively and pleasantly within and with other departments, be able to work both day and night shifts. To apply, send a letter with an application, resume (which must include at least three references), and writing and/or design samples to: Randy Hoeft at [email protected]. (Oct. 1)

ReporterDaily News-Sun is seeking a

reporter to fill a couple of anticipated openings. We value informed report-ing and serious enterprise—check out our special projects section on eastvalleytribune.com for recent efforts. But we’re also interested in journalists who embrace visual sto-rytelling, short-form narrative and different ways to engage readers in the paper. We are seeking candidates with at least five years experience for one position and at least two years experience for another. We’re looking for people with energy and insight who can go far beyond press releases and PIOs, reporters who use their heads and their hearts in their work. Resume, clips and cover letter describing your approach to journalism should be submitted. Apply by e-mail to [email protected]. (Oct. 1)

ProfessorThe University of Arizona is

seeking a full/associate professor of journalism. Successful candidate for this tenured position, beginning Fall 2008, will have a superlative research record, a vigorous research program and demonstrated teaching excellence. For full details/qualifi-cations and to complete an online application, see job #38447 at www.uacareertrack.com.

Please be prepared to attach letter of interest, cv, statement of research & teaching interests, and 3 writing samples (note instructions). Review of applications will begin 10/15/07 & continue until filled. (Sep. 16)

NOVEMBER 200712 12 NOVEMBER 2007

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