#069: You Forgot Not to Do That (Again)

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Posted In: alison kramer, branding, scott stratten, Twitter, UnPodcast

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On this episode of the UnPodcast we talked about what Starbucks, McDonalds, a law firm, and SeaWorld all have in common. Hint: Dumb ideas are the star of the show. From lovin' gone awry tohashtag fails, this episode has it all.

Other topics include:

[00:01:21.18] What some people know about Scott and Alison

[00:01:45.27] What we have a penchant for

[00:02:21.04] How to flatter customers

[00:04:22.27] This company was good -- until they weren't

[00:05:36.03] The unfortunate hashtag Starbucks Baristas had to put on cups

[00:07:22.25] All hashtag fails are. . .

[00:08:01.28] How touchy conversations happen

[00:11:06.20] What Starbucks is very good at

[00:11:39.03] The worst marketing campaign ever

[00:13:38.24] The commercials that should have come with a warning

[00:15:58.13] Just when you thought you had freedom

[00:22:23.18] A not-so shining example of good branding

[00:26:14.23] Who the real troll is

[00:26:47.27] What you need to do if you're facing a worldwide controversy

[00:26:59.08] You can't own this

[00:27:20.26] The whole point of Twitter

[00:28:55.00] What happens every month if not every week

[00:29:25.07] This sentence should not come out of the brand of any mouth, ever

[00:29:33.03] Stop doing this

[00:30:06.17] What makes me lose my mind

And so much more. . .

Items mentioned in this episode

Starbucks wants its baristas to talk about race with customers

McDonald's Creates Worst Marketing Campaign in History of Marketing

Biglaw Firm Makes Big Joke Out Of Work/Life Balance

SeaWorld tried to answer questions on Twitter, and it did not go well

Video provided by: AtomicSpark

Audio recorded by: Wayne Cochrane Sound

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