EMBRACE YOURSELF

IF WE SAID WE WANTED TO TALK TO YOU ABOUTHAIR LOSS, WHO COMES INTO YOUR MIND?

MEN? WOMEN? AND WHAT AGE RANGE? 20s? 30s? 40s? 50s? 60+?

NIOXIN CONDUCTED A GLOBAL SURVEY OF 4,000 PEOPLE WITH YALEUNIVERSITY PSYCHOLOGIST, DR MARIANNE LAFRANCE TO FIND OUT THEANSWER. THE RESULTS MIGHT MAKE YOU THINK ABOUT WHICH OF YOUR

CLIENTS TO START THE CONVERSATION ABOUT HAIR HEALTH WITH…

If hair loss is something you think about yourself, you might be able to relate to the saddening fact that people

avoid taking pictures of themselves because they feel so self-conscious about the way they look.

advertorial nioxin

HAIR THINNING HAS ALWAYSBEEN A CONCERN BUT WITHSOCIAL MEDIA PLAYING SUCHA HUGE PART IN OUR LIVES,WITH PICTURES THERE FORALL TO SEE, A DOCUMENT OFOUR APPEARANCE AND AREMINDER OF WHAT OTHERSLOOK LIKE - HAIR THINNING ISSOMETHING THAT HASBECOME AN EVEN GREATERCONCERN FOR MANY PEOPLE.

Almost 90% of people said that

their concerns about hair

thinning would continue.

SO WHAT IF YOU COULD INTRODUCE YOUR CLIENTS TO SOMETHINGTHAT WOULD RESTORE THEIR SELF CONFIDENCE AND ALLOW

THEM TO SNAP A SELFIE OF THEMSELVES WITH PRIDE?

LET’S NOT BE OLD FASHIONED… HAIR LOSS IS NOT JUST MEN OR THE MIDDLE AGED.

of women said theywould be less likely to

take a selfie andupload it onto social

media if theyexperienced hair

thinning

52%

of men felt the same way.

women linkthinning hair with

feeling lessfeminine

of women said theywould be less likely to

take a selfie andupload it onto social

media if theyexperienced hair

thinning

52%33% 2/3

THERE IS THIS CONCERN FLOATING AROUND THATCOLOURING MAKES HAIR THINNER AND THAT THICKENING

PRODUCTS MAKE HAIR COLOUR FADE FASTER.

NIOXIN paves the way

continually with its

ever evolving product

range, targeting and

improving hair

thinning for your

clients and helping

you, the professional,

to understand how to

help them in the best

way possible.

Now, for the first

time, NIOXIN looks

at combating colour

health and hair

health in one swoop,

expanding the

formulas in its

products.

The new NIOXIN 3-PART SYSTEM KITS are set to change this way

of thinking and mark NIOXIN’s introduction into tackling,

protecting and enhancing colour whilst delivering 2x thicker, fuller

hair* - so that clients don’t have to choose between the two.

They can have both!

THERE IS NO NEED TO COMPROMISE ON COLOUR IN THEIRJOURNEY TO FABULOUSLY FULL HAIR.

*vs. hair treated with 24h average amount of sebum.

“As the category leader in hair thinning, we have always led the conversation around hair

thinning and strive to understand the latest concerns to inform our product innovation.”

LAURA SIMPSON, CMO OF COTY PROCESSIONAL BEAUTY

WHEN YOUR CLIENT TELLS YOU IT CAN’T BE DONE, TELL THEM THIS…

The new 3-PART SYSTEM KITS contain Pro Color

Sheild Technology with EDDS, which helps to

reduce any copper sitting on the surface of the

hair. With less copper, colour can form inside the

hair, rather than on the surface. This new

technology works hand in hand with the existing

benefits of the kits.

The new COLOR LOCK in salon colour sealing

treatment is used immediately after rinsing off

your client’s colour and before shampooing.

With NioPROTEC Technology, COLOR LOCKneutralises left over residue, seals in the colour

and strengthens the hair to prevent breakage

by up to 50%.*

1/26/10 89% 74% 76%

clients are waitingfor that effectiveproduct which

provides solutionsfor both their

colour and thinninghair worries

more than 1/2 ofclients are willing to

spend the moneyon a product which

addresses bothconcerns in one go

noticed athickening effectand an increasein hair fullness

feel hair isstronger and

thickereveryday

would recommend theSystem Kit to getthicker, fuller hair

without compromisingon colour

NO ONE SHOULD FEEL THAT THEY HAVE TO HIDE AWAY BECAUSE OF THINNING HAIR.FOR MORE INFORMATION ON THE NIOXIN RANGE, NEW PRODUCTS OR FOR ANY OTHER

INFORMATION PLEASE CONTACT YOUR WELLA ACCOUNT MANAGER OR VISIT,WWW.NIOXIN.CO.UK

Prescribe your client the correct System Kit and NIOXINproducts using the new CONSULTATION TOOLS.

The NIOSCOPE 2.0 partners with the NIOSCOPE APP to

cover all bases, designed to help you perform an easy

and in-depth consultation to create for customised

regimes for your clients.

The new NIOSCOPE 2.0 is simple and easy to use. Built on

skin cancer screening technology, the new NIOSCOPEallows you to clearly see the scalp and the hair to assess

which category your client falls in to.

Partnered with the NEW consultation app you can work

with your client for a simplified consultation progress.

This helps to take away any anxieties you may have

about making sure you recommend the most suitable

products for your client, so that they can begin to

‘Embrace a Fuller Life’ with help from you and NIOXIN.

UNSURE WHICH PRODUCTSYOUR CLIENT NEEDS?

*Based on hair length of 12”, measured by weight of broken hair vs

non-conditioning shampoo