06 yahoo flickr nyc 012214 8pm group 2 professional sellers

8/12/2019 06 Yahoo Flickr NYC 012214 8pm Group 2 Professional Sellers

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Project Name: Yahoo Flickr

Location: New York

Date: 1/22/14

Time: 8:00pmSement: !ro"p 2

Like # $ai%& thank$ $o m"ch 'or comin o"t( # reall) appreciate it( #t*$ oin to +e a

'"n two ho"r$( ,ct"all)& we*-e +een %oin thi$ acro$$ the co"ntr)( .e %i% $ome

ro"p$ in San Franci$co an% now we*re here in New York& an% the two ho"r$ ha-e

+een oin +) $o 'a$t& it*$ cra)( -er)one*$ #N,D#3L $o hope'"ll) )o" ")$

ha-e '"n too( 5) name i$ ,nela& #*ll +e mo%eratin( .e*ll $pen% two ho"r$

toether talkin a+o"t )o"r $ellin proce$$& or how )o"r $ellin e6perience$ are with

$ome o' the photo $tock $ite$& an% then # want to $hare a new pro%"ct i%ea with )o"

an% et )o"r take( 7a$ an)one %one a 'oc"$ ro"p +e'ore

I have.

I think I did a couple years ago. I cant remember if I did or not.

Let me tell )o" #N,D#3L( Thi$ room look$ a little %i''erent +eca"$e there*$

microphone$ in$talle%& there*$ a two9wa) mirror& an% the rea$on wh) we ha-e all

that +eca"$e # ha-e collea"e$ in the +ack room who are watchin( # miht check

'rom time to time to $ee i' the) ha-e an) "e$tion$ +a$e% on what )o" $hare( #' )o"

ha-e an intere$tin opinion& the) miht want to know more a+o"t it& $o #*ll check

+ack here an% there with them( The mic$ are there j"$t $o the) can hear )o"& an%

we*re -i%eotapin toniht& +"t that*$ j"$t 'or re$earch p"rpo$e$( ,l$o& it*$ $o #*m not$cram+lin an% takin note$; # can act"all) li$ten to what )o" ha-e to $a) in$tea% o'

tr)in to write e-er)thin %own( #t can +ecome a pain'"l proce$$( That*$ wh) # %o

that& an% then another thin i$ we recr"ite% )o" all +eca"$e )o"*re pro'e$$ional

photorapher$ an% )o"*re $ellin )o"r photoraph) on $tock $ite$& +"t al$o +eca"$e

)o"*re -er) %i''erent( Yo" all ha-e < comin 'rom a %i''erent walk o' li'e( There*$

oin to +e moment$ where e-er)one ma) aree& there miht +e moment$ where

e-er)one %i$aree$& an% that*$ completel) 'ine( .e act"all) lo-e that& +eca"$e +)

)o" $harin )o"r hone$t opinion$& it*$ the mo$t help'"l to "$( #*m an in%epen%ent

re$earcher( # %on*t ha-e an) $teak in an)thin #*m $harin with )o" toniht& $o

%on*t worr) a+o"t $a)in $omethin riht or wron( #*m j"$t here to et )o"r

tho"ht$( ,n) "e$tion$ 'or me +e'ore we et $tarte% The onl) other thin # a$k i$&$ince we %o ha-e a $maller ro"p toniht& i$ i' )o" o to the +athroom )o" o one at

a time $o we %on*t lo$e hal' o"r ro"p( #' three people went #*% +e like&

#N,D#3L( Let*$ $tart with ettin to know each other& $ince we*re oin to +e

$pen%in $ome time toether( Let*$ o aro"n%& i' )o" can intro%"ce )o"r$el'& tell "$

what part o' New York )o" li-e& an% what )o" enjo) a+o"t $ellin )o"r photoraph)


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06 Yahoo Flickr NYC 0!!" #pm $roup !

on photo $tock $ite$( .e ha-e two =ame$ toniht& $o how $ho"l% we %i''erent )o"

")$ Sho"l% we $a) =ame$ S( Sho"l% we =hy did they choose that one7? 1he one I had+ it )as in 5pain+ and it )as a

skate park+ and the sun )as setting. It )as really postcard nice+ but I )as &ust like+ >=hy)ould anyone license this7 =hat about these three+ these are great.? 3nd theyre &ust like+>Nope.?

I think its more that so many people are attempting to contribute that they )ant moreobscure concepts+ maybe+ because theyre getting a million of the same idea or the samekind of scene that it 8C@A5513:B


4/47


1he million skate park sunsets out there. 8:3*$D1;@5unset.? 8:3*$D1;@doing )ith your laptop+? like actually taking pictures+ or sharing7

#*m talkin a+o"t "ploa%in to the$e photo $tock $ite$& an% %oin an)thin like

tain or $"+mittin an)thin with a mo+ile or ta+let(

8IN3*9I2:;< I dont think they )ould take the pictures from an ihone8C@A5513:B< perfectly shot )ith perfect lighting.

3"t i' )o" ha-e )o"r per'ect pict"re$ on )o"r ta+let& wo"l% )o" e-er "$e )o"r ta+let

to "ploa%

robably not.

I never have+ personally.

I usually do everything on a computer.

Yeah+ its &ust easier that )ay+ for it to visually.

#$ it $omethin )o"*re intere$te% in& tho"h

Into more of a mobile thing+ you mean7

'


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Yeah& like "ploa%in it on )o"r ta+let& or reati-e >ommon$ < # %on*t know how well )o" know Flickr& +"t

>reati-e >ommon$ an% all the p"+lic( Yo" co"l% al$o 'ilter it < $o that wo"l% j"$t +ee6pan%in )o"r $earch to al$o incl"%e that( @ne thin that wo"l% happen i$ that )o"

wo"l% ha-e an icon 'or all the one$ that are licen$e% -er$"$ not& $o i' )o" want it

e6pan%e%& )o" can $till tell +) lookin at the icon which one$ are which( ,n% then

)o" can %o n"m+er o' people& en%er& an% ethnicit)( Thi$ i$ what the $earch wo"l%

look like(

6


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=hats the 8IN3*9I2:; sounds like colored food< for7

#' )o" wante% < i' a +")er*$ lookin 'or #N,D#3L nee%$ a +l"e $cheme 'or a

certain +ran%in(

1hats kind of cool.

="$t write %own )o"r initial tho"ht$(

/aybe for the color have one of those sliders+ because its not &ust al)ays red. 1heresmany different

So what %o )o" think o-erall o' the $earch re$"lt$

I like the specifics+ so &ust the balance+ kind of like 8IN3*9I2:;< color+ price+ sie. Its

pretty neat and 8C@A5513:B?@SST,LA "nle$$ )o" %o thi$ thin( Sohere wo"l% +e the checko"t& an% what*$ reall) important to $how )o" ")$ 'or )o"r

$i%e o' the Flickr e6perience i$ that the 'ir$t imae wo"l% +e $hown& then the +")er

co"l% %ownloa% a cop)& an% then $imilar imae$ wo"l% al$o +e $hown 'or them( 3"t

there wo"l% al$o +e a link to the photorapher pro'ile pae& which #*m oin to

$how )o" ne6t( ach photorapher that $"+mit$ photo$ to Flicker Stock co"l% create

a pro'ile pae( So let*$ $a) a +")er i$ lookin& an% the) like thi$ photo& an% it*$ 'rom

)o"( The) co"l% click on it an% then 'in% o"t more in'ormation a+o"t )o"( ,n% then

the) can al$o look at the %i''erent ta$ an% 'ilter '"rther on that( The) can $ee how

man) people +o"ht the photo& +eca"$e $ome people care& like #*% want to +") a

photo that ha$n*t +een +o"ht m"ch& an% then al$o when the) la$t "p%ate%& an%

then the) can pick the %i''erent $ie(

I like it.

It gives you more e-posure.


18/47


Thi$ i$ what the photorapher < or the contri+"tor pro'ile pae wo"l% look like( So

what it wo"l% +e i$ a +ack%rop pict"re that )o" want& an% then )o" wo"l% incl"%e a

little +l"r+ a+o"t what )o"r 'oc"$ i$& what )o"r theme$ are& an)thin like thi$

photorapher*$ lan%$cape& +"t )o" can p"t whate-er )o" want( ,n% then it wo"l%

incl"%e )o"r n"m+er o' photo$& )o"r n"m+er o' al+"m$& )o"r 'ollower$& an% thenthe people that )o"*re 'ollowin( Then )o" can oranie the al+"m$ +) the %i''erent

theme$ )o" want& an% then the photo$ wo"l% $how "p on that pae in that Flickr

t)pe -iew(

/uch better for the photographer+ I think. Itd be much easier to sell more photos.

7ow important i$ a photorapher pae& %o )o" think

Its pretty important. 8IN3*9I2:;< than &ust a random picture coming up among othersand not kno)ing )hos selling it. Af course+ if they )ent to the page and they really liked

it in general and your page then they )ould buy more from you.

Its interesting.

I think thats a big deal.

Yeah+ its pretty good.

3J.

,n% what a+o"t thi$ whole thin o' 'ollower$ ,nother thin i$ that the +")er co"l%

then 'ollow )o"& $o i' the) $tart to like )o"*re work an% )o"*re $till pro%"cin morework& the) co"l% Follo) you? as in on Flickr+ not on 1)itter7 Its &ust through

Ye$& 'ollow )o" on Flickr(

1hat also becomes a popularity contest in a )ay+ though. You have to kind of )ork to getit out there+ follo) people+ make sure they follo) you+ get the )ord out there. It )ould

almost be more helpful &ust to have a link to your =eb site. 1hen they can &ust get allyour )ork in its full glory instead of &ust a couple of shots. 2ut that definitely is helpful+)ithout a doubt.

#N,D#3L

3nd )hat are these options here7 1hese are &ust to go these are all to your personal

#


19/47


Ye$( Thi$ i$ i' a +")er want$ to $hare )o"r Flickr pro'ile the) et email& the) co"l%

$hare it on Face+ook& the) co"l% $hare it on Twitter& Linke%#n& an% al$o ontri+"torFlickr(com ph an% )o" wo"l% $ee

the lare$t photorapher ro)alt)& an% what that mean$ i$ Flickr Stock wo"l% o''er

)o" the hihe$t ro)alt) compare% to !ett) or >or+i$& which i$ aro"n% 20E or 40E(

Flickr Stock wo"l% o''er 1E& $o more than hal'( Thi$ i$ one o' the rea$on$ # ha%that tape on( ,n% then )o" wo"l% lo in& an% )o" wo"l% +e a+le to $ee $ome o' the

top $eller$ an% top photorapher$& an% that wo"l% +e ranke% +) the comm"nit)(

,n% there wo"l% +e j"$t a eneral F,G on the pae( So i' )o" co"l% write %own j"$t

)o"r initial tho"ht$(

8IN3*9I2:;< it says >largest photographer royalty+? I dont kno) if I )ouldve takenthat as being the most money+ but since you said that+ obviously thats going to be a plus.I didnt realie Yahoo o)ned them. Is that )hat

Yo" %i%n*t realie Yahoo owne% them #$ that a oo% thin& a +a% thin

8IN3*9I2:;either?7

Ye$& $o there co"l% +e < there*$ one anle where there co"l% +e comm"nit) mem+er$

on Flickr that are j"$t < the) ha-e c"ratin e6perience& or pro'e$$ional c"rator$ with

1H )ear$ e6perience( Two %i''erent anle$(

Do) )ould that decision both )ill be available+ or theyre determining it 8C@A5513:Bsubmit for approval? after you

Ye$& a'ter )o" a%% )o"r ta$(

Its very userfriendly+ its very clean.

I think the other one also )here if its not meeting the minimal re,uirements+ thats goodthat its before you actually submitted it.

Yeah+ thats

1hat it sho)s it to you+ thats good.

7ow i$ that %i''erent 'rom the other$ 7ow %oe$ it work ="$t to #N,D#3L

$o"n%$ like: i-e me an i%ea(

If you dont meet the criteria+ )ill it &ust not do)nload+ and you )ont kno) )hy it )ontupload that7

8C@A5513:B< Yeah+ youll &ust get re&ected t)o )eeks later for no reason.

Yeah+ it literally takes its taken as much as t)o )eeks.

Itd be nice to say+ >Your resolution is messed up+? or something like that. >You might)ant to reupload it+? instead of t)o )eeks later its like+ >Your photo didnt upload.?

!!


23/47


5o )ith Flickr 5tock+ )ould they tell you )hats )rong )ith your pictures that8IN3*9I2:;< or not7

No& )o" wo"l% j"$t et little 'la$( #$ that $omethin that wo"l% +e help'"l

#N,D#3L talke% a+o"t that earlier(

1hey )ouldnt tell you )hy it didnt get

There wo"l% j"$t +e the 'la$(

If you could click on the flag and get an e-planation 8C@A5513:B?@SST,LA +) a c"rator& or a comm"nit) ro"p( .hat %o )o" think a+o"t thi$

i%ea o' the comm"nit) re-iewin it -er$"$ c"rator$

ictures7

5m9hmm& 'or the licen$in(

Its very sub&ective in terms of )hat looks nice and )hat doesnt look nice to certainpeople+ so you cant really

=hos the community7 I dont understand &ust a certain small number are selected fromthe community7

!'


24/47


Yeah& $o it*$ the people on Flickr that are ro"p owner$& the) ha-e a lot o'

photoraph) e6perience( The)*re not like the c"rator$ with the 1H )ear$& +"t the)*re

more comm"nit)9'oc"$e% mem+er$ on Flickr(

I dont kno)+ I think youd prefer someone )ith better credentials than someone )ithless credentials.

Yeah. I agree+ its so sub&ective+ thats the thing.

Its very sub&ective. 1o some people I dont look 6+ but no) Im ne-t to him and viceversa.

/aybe if they had the best of the community )ith the most votes or something+ thatmight be )orth something+ but

If the curators )ere in the community+ )ould they be compensated for making thosedecisions+ or )ould they be hired to do that7 =ould they be paid to do that7

h9"h(

I dont kno)+ I think its I )ould prefer someone )ith more e-perience to do it for aliving than

7ow %oe$ thi$ whole proce$$ 'eel compare% to the other$

1hat part seems more thorough.

/uch more fluid.

Yeah+ it &ust 8IN3*9I2:;< flo) layout more in terms of doot 8ph


25/47


Nothing licensable+ its &ust more pleasurable.

# ha-e another i%ea # want to r"n +) )o"& +"t we can $it %own 'or thi$ one +eca"$e

it*$ more j"$t hearin the i%ea( -en tho"h )o" %on*t ha-e e6i$tin photo$ onFlickr riht now& imaine )o" p"t $ome photo$ on Flickr& an% )o" ha-e the option o'

makin an) photo$ that )o" ha-e on Flickr& $o e-en )o"r wi'e*$ -acation photo$&

a-aila+le 'or licen$in in the Flickr Stock micro $tock li+rar)( .e call thi$ option

?iht to Licen$e( So how Flickr c"rrentl) work$ i$ i' $ome+o%) want$ < i' the) p"t

their photo on Flickr& +"t the) protect it $o that wa) no+o%) can < )o" can*t j"$t

p"ll it o'' an% "$e it 'or a pre$entation or 'or an a% campain& )o" ha-e to contact

the photorapher an% re"e$t to +") it( .ith thi$ thin it wo"l% +e ?iht to Licen$e&

an% +) p"ttin )o"r photo$ on %i$pla) the) a"tomaticall) o "p 'or $ale& $o the)*re

"p in the Flickr Stock common$& +"t )o" %eci%e when noti'ie% i' )o" want to $ell it(

So the)*re p"t "p there& +"t i' )o" %eci%e )o" %on*t want to $ell& )o" %on*t ha-e to(

So it*$ almo$t like an opt9in( 3a$icall) +) makin )o"r imae$ p"+lic& +) tainthem& it act"all) i-e$ )o" more -i$i+ilit) an% make$ it more po$$i+le 'or )o" to $ell&

an% then -eri')in& an% then al$o $ettin "p $ome $imple term$ o' $ale& )o" increa$e

)o"r chance$ o' $ale( Yo" can < )o" ha-e one $tep where )o" can j"$t make it p"+lic

an% then )o" can et thi$ ?e"e$t to Licen$e& +"t then& )o" co"l% take another $tep

'"rther& a%% ta$& $et "p $ome pricin parameter$& an% )o"r chance$ to $ellin are

m"ch hiher(

1heyre public unless you say theyre not )hen you upload it to Flickr7

Yeah& the) o "p 'or $ale( #' the) o "p 'or $ale& i' a +")er want$ to et it& the) $till

ha-e to re"e$t to +") it 'rom )o"( So the)*re open 'or what we call ?e"e$t toLicen$e(

9irectly7 You can re,uest directly to the photographer7

.hat a photorapher can %o i$ contact )o"& an% $ince )o" $et "p $ome almo$t9

preparation thin$ with Flickr with $ettin "p a price& ettin the ta$ all $et "p& the

whole proce$$ will o 'a$ter& almo$t real9time& like a %a) or $o(

I think privacy is cut do)n.

Yeah+ in this respect.

If I feel like I have to go out of my )ay to make things private it &ust feels )rong. Immaking an effort to sell my photos and soliciting my photos to these companies. Youshouldnt have to see my sisters '0th birthday party photos &ust because you search>birthday party photo.?

!(


26/47


27/47


#$ there an)thin a+o"t < to +rin "p another point < a+o"t the tra''ic that*$ oin

to < the amo"nt o' +")er$ that are oin to +e on the $ite lookin at )o"r work an%

potentiall) +")in it

9o you provide analytics for that7 8:3*$D1;@< Im serious.

#' there were anal)tic$& which there will +e

If there )as science to it+ Id be interested.

Itd be a good )ay to start out+ but at some point if you )ere getting big enough thenyoud )ant everything on your o)n personal location eventually. It )ould be good tostart out+ sure+ I think.

1hats )hat I )as thinking about. I think itd be more of a hobbyish as opposed to Ithink a photographer that is in those ranks of making a living and up there+ Im sure ifthey go this route. /aybe they do+ I dont kno).

1heres different routes for different industries.

.hat a+o"t < # a$ke% )o" earlier i' )o" were $ellin an) o' )o"r photo$ j"$t

e6cl"$i-el) on !ett) or e6cl"$i-el) on >or+i$( .hat %o )o" think o' po$tin

e6cl"$i-e imae$ on Flickr 'or ma)+e J0 %a)$

I )ould do it for fun.

If you got a better deal. /onetary incentive for

=hat )ould be the cost for it any)ay7 3s far as signing up for this+ the sale8IN3*9I2:;< sign up for. =hat )ould be the cost as far as

There wo"l%n*t +e a co$t( #t wo"l% +e more a+o"t what )o" wo"l% et +ack& $o the

ro)altie$ wo"l% +e like we $ai% in the +einnin(

(K7

Ye$& $o m"ch hiher than the other $ite$( # "e$$ now that #*-e taken )o" thro"hj"$t the o-erall look an% 'eel& how the +")er$ wo"l% $ee it& how )o"r e6perience

wo"l% +e like j"$t a ro"h $ketch& what %o )o" think o' Flickr a$ a photo $tock

$o"rce

3s a source+ I think

!


28/47


,$ a $eller

From )hat )as presented here+ I think its pretty good.

I think its more friendly to the photographer+ sure. I guess all of it still depends on ho)stringent they can be. You )ont really kno) for some time )hether youll be someonethat can take advantage of it. 3nd then I guess the ,uestion then )ould be )hat is theapproval process7 =ho are the curators7 =hat is their criteria+ if youre able to haveaccess to that information someho)7

So $omethin like in one pae& thi$ i$ the I need a picture of a )hite dog in Central ark.?

,n% )o" can $"+mit& an% it co"l% po$$i+l) +e p"rcha$e%(

You go out and take a picture of your dog and post it

2ut theyre re,uesting it to you directly and on your page+ or re,uesting in general on thesite7

#t co"l% work two wa)$( The) co"l% come to )o"r pro'ile pae an% $a)& B# nee%

thi$&C or it co"l% +e j"$t in eneral a +lanket re"e$t(

5o its a commission+ in a )ay7

5m9hmm( Yo"*% o o"t an% i' the photo et$ picke% )o" wo"l% et the ro)altie$(

2ut ho) many of these )ould be up on a given day+ and ho) )ould they be categoried7Ar they )ould &ust all be up there and youd have to read through each one7

5m9hmm& )eah(

1hats too much of a hassle+ I think.

/ight be too timeconsuming.

If I )as a student+ maybe Id be more inclined to do it+ but not right no).

.hat el$e ,n)thin 'rom the lea$t& an)thin )o" ?@SST,LA(

2ut elevator pitch is really ,uick+ right7

Yeah& $o )o"*re $a)in the$e three $entence$( Then it roll$ %own to a min"te( #*ll i-e

)o" $ome time to p"ll it toether& an% then what people ha-e +een %oin& i' once )o"'i"re o"t < )o" can write in )o"r letter$ with the marker here riht "n%er& an% then

we*ll %o the pitch( ,n% )o" ")$ ha-e the$e +oar%(

Its the same7

Yeah& $o )o"*ll et to write )o"r letter$ on here& whiche-er $tatement$ )o" pick(

Can )e )ork as a group7

Yeah( Yo" ")$ are toether& an% )o" write %own whiche-er $tatement$ )o" think

'it there( >?@SST,LA ,n% like # $ai%& )o" %on*t ha-e to write the whole$tatement +eca"$e the)*re lon(

Can I )ork 8C@A5513:B?@SST,LA(

8C@A5513:B?@SST,LA No& )o" can j"$t < how a+o"t j"$t talk me thro"h an% #*ll take

note$ "p here(

=e agreed that Flickr 5tock provides 8IN3*9I2:;< a profile on Flickr+ )hichprovides the ability for buyers to purchase by clicking any images on your profile page.

8IN3*9I2:; sounds like 5implest< comprehensive

I lost you )ith as far 8:3*$D1;@< as )hat it is.

F.

1here shouldnt be t)o >provides? in a sentence.

The pro'ile on Flickr i$ reall) one o' the thin$ that < that*$ the major thin it

pro-i%e$

Yes.

3nd then for the second+ t)o )e thought )ere interchangeable.

Let*$ hear(

=e felt that Flickr is different because of its (K revenue share+ but also the autotaggingtool. 3 and ; can be both t)o and three.

8IN3*9I2:;

06 yahoo flickr nyc 012214 8pm group 2 professional sellers

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