06 creativity
TRANSCRIPT
-
7/28/2019 06 Creativity
1/10
3/6/20
Creativity
Creativity
Creativity is a mental process involving the
generation of new ideas or concepts, or new
associations between existing ideas or
concepts.
Being creative is seeing the same thing aseverybody else but thinking of something
different
-
7/28/2019 06 Creativity
2/10
3/6/20
Innovation
Perhaps derived from the words
Inner & motivation ???
A burning desire to question the status quo
Why? Why not? What if.?
Focus is experimentation and achievement
Creativity & Innovation
Creativity the ability to develop new ideas
and to discover new ways of looking at
problems and opportunities
Innovation the ability to apply creative
solutions to those problems and opportunitiesto enhance or to enrich peoples lives.
Creativity is thinking new things.
Innovation is doing new things.
-
7/28/2019 06 Creativity
3/10
3/6/20
Creativity and the Entrepreneur
Creative ideas often arise when entrepreneurslook at something old and think somethingnew and different
Sometimes creativity involves generatingsomething from nothing
Entrepreneurship is the result of a disciplined,systematic process of applying creativity and
innovation to needs and opportunities in themarketplace
Creativity and the Entrepreneur
Successful entrepreneurs come up with ideas and thenfind ways to make them work to solve a problem or tofill a need
When developing creative solutions to modernproblems, entrepreneurs must go beyond merely usingwhatever has worked in the past
Successful entrepreneurs are those who are constantlypushing technological & economic boundaries forward
Success even survival in this fiercely competitive,global environment requires entrepreneurs to tap theircreativity (and that of their employee) constantly
-
7/28/2019 06 Creativity
4/10
3/6/20
Creative Traits
Imagination
Verbal Ability
Conceptual Ability
Ability to Reason Logically
Ability to Think Rapidly
Mental Flexibility
Ability to Think Nontraditional
Personality Traits
Frequently take independent action
Prefer working with minimal or no supervision
Prefer variety and change
Seek new challenges and experiences
Enjoy risk-taking Desire praise & recognition
Dislike failure
Exhibit high energy levels
-
7/28/2019 06 Creativity
5/10
3/6/20
BARRIERS TO CREATIVITY
Creativity blocks
Perceptual
Emotional
Cultural/environmental
Intellectual/expressive
-
7/28/2019 06 Creativity
6/10
3/6/20
Perceptual blocks
Stereotypes: seeing what is familiar
Isolating the problem
Delimiting the problem too closely
Inability to have multiple views of the problem
Saturation
Emotional blocks
Fear of mistakes
Inability to tolerate ambiguity
Premature judgment
Inability to incubate
Change as a problem or an addiction
Relation between fantasy and reality
-
7/28/2019 06 Creativity
7/10
3/6/20
Cultural and environmental blocks
Taboos (language usage, people interaction)
Fantasy and reflections as marginal poor-valuedactivities
Children can play, adults cannot
Social pressure (remember your high schooltimes?)
Intuition is considered frivolous (too muchemphasis on brain, no heart)
Tradition is good (change is evil) Capitalism (money can fix anything)
Intellectual and expressive blocks
Language (visual, rhetoric, formal)
Language as responsible for the wiring of your
brain
Language and it expressive boundaries
Assumptions for free (remember the
bounding box in the dots exercise?)
-
7/28/2019 06 Creativity
8/10
3/6/20
Barriers to Creativity
Life in the fast lane
In an increasingly fast paced world, we dont make
time for creative activities.
Keeping up with the competition:
Its getting harder to innovate, produce new ideas and
communicate at this pace.
Can be overwhelming for many professionals
because many of the standard we put in placeactually limit creative ability and competitiveness.
Barriers to Creativity
Searching for the one right answer
there may be (and usually are) several right
answers
Focusing on being logical discourages the use of one the minds most
powerful creations: intuition
-
7/28/2019 06 Creativity
9/10
3/6/20
Barriers to Creativity
Blindly following the rules
Sometimes creativity depends on our ability to
break the existing rules so that we can see new
ways of doing things.
Constantly being practical
Imagining impractical answers to what if questions can be powerful stepping-stones to
creative ideas.
Barriers to Creativity
Viewing play as frivolous
There is a close relationship between the haha ofhumor and the aha of discovery.
A playful attitude is fundamental to creative thinking.
Play gives us the opportunity to reinvent reality and to
reformulate established ways of doing things. Children learn when they play, and so can
entrepreneurs.
Watch children playing and you will see them inventgames, create new ways of looking at old things, andlearn what works (and what doesnt) in their games.
-
7/28/2019 06 Creativity
10/10
3/6/20
Barriers to Creativity
Becoming overly specialized
Creative thinkers tend to be explorers, searching
for ideas outside their areas of specialty
Avoiding ambiguity
Ambiguity can be a powerful creative stimulus, it
encourages us to thinksomething different
Barriers to Creativity
Fearing looking foolish Creative thinking is no place for conformity.
Fearing mistakes Creative people realize that trying something new often
leads to failure; however, they do not see failure as an end.
It represents a learning experience on the way to success.
Believing that Im not creative
merely an excuse for inaction
Everyone has within himself or herself the potential to becreative; not everyone will tap that potential, however.