04/24/2013

4/8/2014

neuro core consumer-the energetic achiever

2013 Simmons Research * % of frequent neuro® users: Simmons Research 2013

relatively large amount of disposable income

how she shops•heavy users of natural food, & convenience stores

•over index on the highest level of grocery expenditures

•often make spur of the moment purchases

•highly attuned to promotional offers, in-store displays, and at-shelf messaging

•enjoy trying new brands

18-34 years old

engaged leader in life-including among her peers

tech-savvy, and on-trend with innovation

common sense approach to

health

primarily female

leading large format retail partners 3

profitable partnership 4

revenue & profit summary

neuro can conservitively deliver over $413,000 in incremental revenue and $118,000 in profit dollars to ShopRite’s enhanced water category.

• 26 weeks EDLP $2.49

• 26 weeks of 2/$4 promotions

• Chain wide Authorization for all 7 SKUs

• Additionally Neuro will invest in promotions and marketing

Units per str/Wkbased on 1.8/2.7

units per store per day

$20/$1.66*2.49 Retail

$18/$1.50** $2.00 Retail 230 7 18.9 26 113,022 $0.50 25% $226,044 $56,511

Total  52 188,370 $413,661 $118,548

Retail Stores Sku’s Weeks

Margin Contribution

Per Unit

230 7 12.6 26 75,348 $187,617 $62,037

UNIT Volume Target GP% Revenue $ Profit $

$0.82 33%

SKUs & UPCs 5