Good Day!

DRAW A LINE SEPARATING TODAY & YESTERDAY1) Write: Date: 04/19/10, Topic: Mobile Market Case Study2) On the next line, write “Opener #39” and then:

1) Plot your mood, reflect in 1 sent.2) Respond to the opener by writing at least 2 sentences about:Your opinions/thoughts OR/AND

Questions sparked by the clip OR/AND

Summary of the clip OR/AND

Other things going on in the news.Announcements:Intro Music: Untitled

Agenda1) Deposit Checks2) American Tech Industry

End Goal, you will be able to…1) How well can US businesses thrive?

Reminder1) No homework for the remainder of the year, all points earned in class

Participation (10 points a week)Negative Mark: Minus 2 Points Each0 Check: 6 Points1 Check: 7 Points2 Checks: 8 Points3 Checks: 9 Points4 Checks: 10 Points 5 Checks: 11 Points (+1 EC)6 Checks: 12 Points (+2 EC)7 Checks: 13 Points (+3 EC)8 Checks: 14 Points (+4 EC)

Notes #39a, Title: “Mobile Case Study Notes” 1) Mobile Industry:Japan, US, Korea, Taiwan, China2) Intellectual Property: Patents: Hardware,

Copyright: Software, Trademark: Brand3) Human Capital: Ability to produce (intel prop)4) Contract Manufacturing: Biz hires other

(cheaper) biz to produce (HTC: Cell Phones)

Notes #39a, Title: “Mobile Case Study Notes” 1) Mobile Industry:Japan, US, Korea, Taiwan, China2) Intellectual Property: Patents: Hardware,

Copyright: Software, Trademark: Brand3) Human Capital: Ability to produce (intel prop)4) Contract Manufacturing: Biz hires other

(cheaper) biz to produce (HTC: Cell Phones)

Notes #39a, Title: “Mobile Case Study Notes” 5) Human Factor: Design study of usage: things

of diff function, but same size converge.6) 1st in Market Advantage: User loyalty to first 7) Hardware vs. Software Profit Model: Sellhardware cheap, make off serv+software (iPhone)

Notes #39a, Title: “Mobile Case Study Notes” 8) How can US prosper?a) Sell more than it buys to other countries (trade

surplus), which means US has more $ to buyb) Allow products to be produced globally

wherever most efficient, goods cheaper to buy

Practice:AC unit initially cost $200, and you have $200.1) US sells more USA madeproducts to the world, as a resultyou got extra $200 Christmas paybonus, can you buy an extra AC?2) US factory jobs shipped over seas. Economy shrinks, sowhile you had $200, you nowonly have $100. An AC unitHowever now only cost $50 each3) Your job shipped overseas, you lost all your money.4) You find a better job, making$500, and AC unit still cost $50.

Work #39a, Title “2015 Portable Electronics”

With a partner, Design what you think will be a profitable device in 2015 (include their name at the end):1) Draw a sketch and list qualities.

5 Reading/Film Qs Come From These Work Sections

Work #39b, Title “Article: Tech Future”

1) Copy Source Title: NY Times

2…) Discuss questions on the board with a partner. Summarize your discussion (include their name at the end). Remember participation points are deducted if off task. 5 Reading/Film Qs Come From These Work SectionsTime Bookmark: 00:00

Work #39c, Title “2015 Portable Electronics”

With a partner, Design what you think will be a profitable device in 2015 (include their name at the end):1) Draw a sketch and list qualities.

5 Reading/Film Qs Come From These Work Sections

Homework: 1) No homework for the remainder of the

year, all points earned in class