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Qual ity Func t ion

Deployment1. Identify customer wants

2. Identify how the good/service will satisfycustomer wants

3. Relate customer wants to product hows

4. Identify relationships between the firms hows

5. Develop importance ratings

6. Evaluate competing products

7. Compare performance to desirable technicalattributes

Curso de Certificacin de CQE:: Miguel Hernndez

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QFD House o f Qual ity

Relationshipmatrix

How to satisfycustomer wants

Interrelationships

Competitiv

e

assessmen

t

Technicalevaluation

Target values

What thecustomer

wants

Customerimportance

ratings

Weightedrating

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House o f Qual ity Example

Your team has been charged withdesigning a new camera for GreatCameras, Inc.

The first action isto construct aHouse of Quality

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House o f Qual ity Example

Customer

importancerating(5 = highest)

Lightweight 3

Easy to use 4

Reliable 5

Easy to hold steady 2

Color correction 1

What thecustomer

wants

What the

Customer

Wants

Relationship

Matrix

Technical

Attributes and

Evaluation

How to Satisfy

Customer Wants

Interrelationships

Ana

lysisof

Com

petitors

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House o f Qual ity ExampleWhat the

Customer

Wants

Relationship

Matrix

Technical

Attributes and

Evaluation

How to Satisfy

Customer Wants

Interrelationships

Ana

lysisof

Com

petitors

Lowelectricityrequir

ements

Aluminum

componen

ts

Autofocus

Autoexpo

sure

Paintpalle

t

Ergonomicdesign

How to Satisfy

Customer Wants

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Lightweight 3

Easy to use 4

Reliable 5

Easy to hold steady 2

Color corrections 1

House o f Qual ity ExampleWhat the

Customer

Wants

Relationship

Matrix

Technical

Attributes and

Evaluation

How to Satisfy

Customer Wants

Interrelationships

Ana

lysisof

Com

petitors

High relationship

Medium relationship

Low relationship

Relationship matrix

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House o f Qual ity ExampleWhat the

Customer

Wants

Relationship

Matrix

Technical

Attributes and

Evaluation

How to Satisfy

Customer Wants

Interrelationships

Ana

lysisof

Com

petitors

L

owelectric

ityrequirem

ents

A

luminumc

omponents

A

utofocus

A

utoexposu

re

P

aintpallet

E

rgonomicdesign

Relationshipsbetween the

things we can do

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House o f Qual ity Example

Weightedrating

What the

Customer

Wants

Relationship

Matrix

Technical

Attributes and

Evaluation

How to Satisfy

Customer Wants

Interrelationships

Ana

lysisof

Com

petitors

Lightweight 3

Easy to use 4Reliable 5

Easy to hold steady 2

Color corrections 1

Our importance ratings 22 9 27 27 32 25

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House o f Qual ity Example

CompanyA

CompanyB

G P

G P

F GG P

P P

Lightweight 3

Easy to use 4

Reliable 5Easy to hold steady 2

Color corrections 1

Our importance ratings 22 5

How well docompeting products

meet customer wants

What the

Customer

Wants

Relationship

Matrix

Technical

Attributes and

Evaluation

How to Satisfy

Customer Wants

Interrelationships

Analysisof

Competitors

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House o f Qual ity ExampleWhat the

Customer

Wants

Relationship

Matrix

Technical

Attributes and

Evaluation

How to Satisfy

Customer Wants

Interrelationships

Analysisof

Competitors

Targetvalues(Technicalattributes)

Technicalevaluation

Company A 0.7 60% yes 1 ok G

Company B 0.6 50% yes 2 ok F

Us 0.5 75% yes 2 ok G

0.5

A

75%

2to

2circuits

Failure1pe

r10,0

00

Panelranking

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House o f Qual ity Example

Completed

House ofQuality

Lightweight 3

Easy to use 4Reliable 5

Easy to hold steady 2

Color correction 1

Our importance ratings

Lowelectricityrequ

irements

Aluminumcompone

nts

Autofocus

Autoexposure

Paintpallet

Ergonomicdesign

CompanyA

CompanyB

G P

G PF G

G P

P P

Target values(Technicalattributes)

Technical

evaluation

Company A 0.7 60% yes 1 ok G

Company B 0.6 50% yes 2 ok F

Us 0.5 75% yes 2 ok G

0.5A

75%

2to

2circuits

Failure1per10

,000

Panelranking

22 9 27 27 32 25