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Supported ByMinistry Of Information,

Communication & CultureUnder The Patronage Of

The Mayor Of Kuala Lumpur

“Last year’s KL Design Week Festival had managed to paint the town alive with its colour-ful array of events, exhibitions, conferences and many more creative activities. As the first and the largest creative event of its kind in our nation, KLDW festival had succeeded in highlighting Kuala Lumpur as a creative city, garnering more than 25 million viewership virtu-ally from all over the world. I am proud to note 2009 as the first year when we start to exercise creativity as a generating force in the city’s new economic de-velopment.”

Kuala Lumpur, as it enters the creative economy spotlight, can show itself as not only emerging as the new creative hub in within the region but even more importantly, helps to sustain the economic growth and development of the city. A fes-tival of this magnitude will definitely help in generating our creative economy into a level it has never reached before.Packed with exhibitions, talks, forums and installations, KLDW Festival will be taking place in various locations all over the city. Main locations this year include KL Con-vention Centre, Publika Solaris as well as the Taman Tasik Titiwangsa.

Publika Solaris/Dutamas is set to host most of the Design exhibitions and events, School Showcase and the International Soundclash Musicamania. Meanwhile, the Conferences, Creative Workshops and Creative Entrepreneur Forum will be taking place at the Kuala Lumpur Convention Centre. Design Development Centre (DDEC) will host the international Design Summit as well as Designer Forums and Classes.

In line with the fast development of the nation’s creative economy, I am putting my hopes through the means of this year’s KLDW Festival. It is hoped that this festival will garner a newborn interest and participation from all of you, our beloved city folks. Let us all unite to make this capital city a new force to be reckoned with, as the gateway to the region’s cre-ative economy. I therefore encourage the public to give their support towards this festival, not only for the love of arts and design, but most importantly for the social and economic developments of our city.

With its many charms and achievements, KL is already a city to be proud of. But if we can find one more trait to enhance on, why not do it? Together let’s unite in an effort to level Kuala Lumpur as one of the rising creative cities of the world.

Thank you.

Tan Sri Ahmad Fuad Bin IsmailThe Mayor of Kuala Lumpur

KUALA LUMPUR DESIGN WEEK

FESTIVAL“Malaysian Creative Showcase For

Global Creative Community Viewership

EXECUTIVE SUMMARY

The Kuala Lumpur Design Week, arguably Malaysia’s biggest creative event with over 25 millions virtual viewership recorded from Internet news network around the globe. Additionally, over 30 pages of articles listed in Google page and over 500,000 copies of various creative magazine titles were published after the festi-val around the world.

The KLDW festival attracts some of the biggest names in global creative industry and some of the world’s most iconic GLC’c as sponsors and partners. Our local media has covered both prints and digital media with an estimated reached of over 15 million viewership hence, it has been measured as delivering over RM5 million worth of cumulative brand exposure for its sponsors and it has been very well celebrated by the local creative communities.

OBJECTIVE

Positioned as Malaysia’s biggest annual design event festival hosted in parallel and to compliments International Design Week Festivals cultures that are held annually around the globe and at the same time attracts international and regional creative talents to converge and to connect with our local creative communities!

The Festival was established as an annual International Creative Event for the purpose of exposing our creative talents by providing a platform for a congrega-tion and a celebration of creative engagement, design empowerment and expres-sion, bringing together International & Regional Design Masters from all around the world for our regional creative communities to shares their experience. In short, to showcase what we don’t have and to enhance what we do have!

The thrust of the idea is to instill, stimulate and magnify our country’s creative productivity by providing and sharing the latest information, knowledge and experience through a series of educational symposia as well as an up close face to face exhibition experience giving an in-depth insight of the creative industry around the globe. This aspiration is an integral part of our National Creative Policy to enhance Malaysia’s Creative Economy domestically and internationally!

WHO SHOULD JOIN AND ATTEND?

1 The Creative Entrepreneurs 2 The Creative Communities 3 The Creative Individuals

Definition:The creative communities that consist of those industries that have their origin in individual creativity, skill & talent that have the potential for wealth and job creation through the generation of ideas, products and/or services.

The list includes but not limited to: Architecture, Advertising, Art, Cultural Industries, Design, Education, Film, Gaming, Historic Preservation, Mu-seum, Music, New Media, Performing Arts, Publishing, Radio & Television, Software, Tourism, Web Develop-ment, And Much More...!

Module:This festival is about “bridging the beauty of art and the functionality of science” which will be divided into 2 major segments –

“Academia Symposia” - Conferences & Workshops Series.“Creative Playground” - Exhibition & Exposition Series.

Under each segment, there will be a series of educational and voca-tional programs. Each program was designed and focused differently, delivered and championed by a new generation of notable international designers, bringing in new, interest-ing and fresh global creative perspec-tives and ideas in order to cultivate a more interactive and engaging experience between speakers and participants.

Creative Individuals/Students

Creative Entrepreneurs/Investors

2011 THEME RATIONALE

GOHEAD, GOSTAN! “Maneuvering creativity within a critical and constrained environment”

“Gohead-Gostan”, is a popular old school colloquial term widely used in Malaysian culture, comes from a Western slang: “go-a-head and go-a-stern”, an act of a driver to steer and navigate in a restricted space to exit and to continue the drive towards a desired destination. In our context, it is about maneuvering or negotiating the path in the restricted and critical space within our creative spheres combating the con-stant flux of new ideas, new challenges and new demands in today’s world.

Gohead-Gostan is our theme and ploy aimed to deconstruct, discuss and dis-cover new creative design issues as well as understanding global problems and solutions. It is about maneuvering design disciplines through these new confronta-tions and evolutions in order to excel and to go beyond borders. To go ahead, some-times we have to go backwards to reload, recharge, rejuvenate and to regain power in order to move forward with a leaping glory and fly beyond boundaries!

To jump forward, we need to step backward!

WHY YOU SHOULD JOIN AND ATTEND?The festival is a vital tool for the design and creative development of the nation, in enlightening the community about the significance of the Creative Economy and en-couraging the education of design in various aspects of art and cultural developments within the region.

“Kuala Lumpur Design Week was launched and had commenced its festival showcases since 2009 with aims to reach out to more than 50,000 professional designers globally. The festival had been very well received by the local as well as by the international design communities. In the past, this festival has gained great coverage in the media and had managed to draw a record of over 25 mil-lions virtual viewership from all over the world.”

KLDW Festival serves as a perfect networking place for the design community and has created a pathway for a regional designers into the international arena. The confer-ences and exhibition series will provide an opportunity for the creative communities to get to know their industry better and gain an insight scoop of what’s happening within the global design community.

CREATIVE PLAYGROUND EXHIBITION SERIESAn extraordinary series of exhibitions and installation works by established as well as up and coming designers will be showcased throughout KLDW 2011. We are proud to present these cutting-edge works, which have been recognized globally and regionally for their creative excellence and achievement. The showcase includes;

Wira Foto Fest, Independent Designers, Young Tigers, Secret Tents, Degee Show, DDEC Design Summit, Dyson Day, Soundclash Musicamania

...plus, Go Green Gathering and other side-sponsored creative event.

TARGET ATTENDEES: 50,000 pax. Professional Designers, Students, Creative Entrepreneurs, Journalist & General Public

“TO SHOW IN ORDER TO SHINE!”

“Gohead Gostan” Within The Avenues of KLDW 2011

We will kick start the event by celebrating and awarding our local heroes. The Mayor of Kuala Lumpur will host this ceremony which will be attended by Dignitaries, Am-bassadors from participating countries, Sponsor Partners and friends of media.

“SEVEN BINTANG NIGHT” GALA DINNER

Seven Bintang Awards was initiated to recognize and reward talented and deserving Malaysian Designers. As the artistic identity of Malaysian art and design is still in its for-mative and tender years, Seven Bintang Awards is a pioneering effort in shaping artistic character, establishing a healthy design market, as well as spreading awareness, interest and uplifting the standard of practice. In addition, it is a platform to offer recognition to talented creative individuals and collectives.

“TO APPRECIATE THE FUTURE IS TO REWARD THE PAST”

WIRA FOTO FEST - PHOTOGRAPHY EXHIBITION

This Inaugural “WIRA FOTO FEST” event is slated to be the biggest annual Asian Photography competition/exhibition festival. It will be launch at Taman Tasik Titiwangsa, Kuala Lumpur. The festival will be accompanied by photography activities such as lec-tures, workshops, study camps, carnival fiesta and performances. International and local photographer will be invited to come together to show their work and participate in this photographic activities. Speaker list includes;

Fabian Koerner /Germany Simon Larbalestier /United KingdomAmri Ginang / Malaysia Vaughan Oliver /United Kingdom

“TO SHOW IN ORDER TO SHINE!”

INDEPENDENT DESIGNERS’ GROUP

This section is dedicated to an independent professional designers as well as collec-tive group showcasing and discussing a thought-provoking and challenging ideas. These young and enterprising professional designers/groups will illustrate the endless possibilities of medium, technology and creative solution towards propagating its ideas, concepts and presentations. These installations and exhibitions discusses the creativity and innovation plus the ideas behind it, The Challenge, The Task and The Solution!

“TO SHOW IN ORDER TO SHINE!”

YOUNG TIGERS EXHIBITION

Young Tigers is an exhibition of local designs, installations and products of young, local, independent design collectives and individuals driven by passion and enthusiasm. Young Tigers Program is to provide young designers a good meeting ground to share opinions, experiences and to inspire each other, it is both a shop and a gallery in one space. It is to generate awareness, support and create a new space for all designers to present their concept of everyday-use product, as well as their work at an affordable price, rang-ing from RM20 to RM2,000.

“TO SHOW IN ORDER TO SHINE!”

SECRET TENT DESIGN BAZAAR

The Secret Tent - Design Bazaar installation is an innovative, fun, adventure and a unique presentation of discovering the secret talents of oneself into the world of local crafts, a mini solo exhibition, art and design products showcased in the artistes’ custom-ized and unique tents. You have to browse from one tent to the other to discover the best kept secret of creative and innovative stuff!

“TO SHOW IN ORDER TO SHINE!”

DEGREE SHOW EXHIBITION

“Malaysian Art & Creative Colleges graduation work that have never been made public before”. This exhibition is to showcase a selected final thesis work of bachelor degree students or the best student works from various faculties; architecture, interior design, graphic design, fashion design, etc. The objective is not only to exhibit and to recog-nize innovative works by students who are embarking on a new career in market place, but it is also to support the Malaysian Art & Creative Education institutions through its philosophical modules and education methodology.

“TO SHOW IN ORDER TO SHINE!”

GO GREEN GENERATION

ACADEMIA & SYMPOSIA SERIES

For this series, we invite eminent designers from all around the globe to share their ex-pertise and experience to deconstruct and discuss the global design scene. The speak-ers will reveal and discuss the distinctive features such as metamorphosis of culture, art and design history as well as its pure aesthetics as well as presenting and share their work, knowledge and skills with the audience.

These sessions will be conducted through a series of lecture programs to provide the au-dience with a deeper insight and understanding into different aspects of design including a question and answer session at the end of the lecture. The Conferences includes;

Speak Up Asia Designer Dialogue Multimedia ManiaPecha Kucha Night Masterclass Entrepreneur Colloquium

TARGET ATTENDEES:2,000 pax. Professional, Students, Creative Entrepreneurs, Journalist & General Public

“TO LISTEN IS TO HEAR!”

SPEAK UP ASIA CONFERENCE

Speak Up Asia gathers the best talents from Asia who have carved their names in various zones of the creative industry internationally, they will talk about obstacles and challenges faced as Asian designers and ways to over-come them in creating a pathway for international recognition and accolades. Most of their works, creativities, skills and talents were used globally but not many of us know who they really are. Speak Up Asia will unveil and give cred-its to their names and origins that has contributed immensely in producing the most impressive design works internationally in the past decades.

“TO EXAMINE THE DOWNS IN ORDER TO MOVE UP!”

“DESIGNER DIALOGUE” INTERNATIONAL CONFERENCE The evolution of design in the present landscape calls for simplicity, innova-tion and sustainability, designs that work now as well in the future. Good design is a concept that encompasses sensibility with a sense of economy and is often inspired by necessity. “Designer Dialogue” International Confer-ence will focus on the subject of constructing things in present by way of ideas for the next hundreds of years to come. Top international speakers will be addressing the critical and crucial elements of contemporary design that shapes the future.

“TO EXIT THE OLD CHAPTER IN ORDER TO ENTER A NEW ONE!”

“MULTIMEDIA MANIA” COLLOQUIUM & PLAYGROUND This program showcases international award winning works by young profes-sionals and collective groups. This event frames the platform for networking, exchange of ideas, experiences and business contacts among the multimedia newcomers, instructors, the IT-industry and IT-media editors and journalists. The event focus is to showcase works on innovative digital base projects in the field of Animation, Motion Graphic, e-Contents and Digital Design - using whichever multimedia channel or platform. The program content also focus on the projects and products from the existing technologies that create new applications and contents that work in the real world.

“TO CREATE IN ORDER TO GENERATE!”

“PETCHA KUCHA” CREATIVE DIALOGUE

PechaKucha Night was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public.

It has turned into a massive celebration, with events happening in hundreds of cities around the world, inspiring creatives worldwide. Drawing its name from the Japanese term for the sound of conversation (“chit chat”), it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It’s a format that makes presentations concise, and keeps things moving at a rapid pace.

“TO SHARE IS TO CARE!”

INTERNATIONAL DESIGNER WORKSHOP SERIES

The KLDW 2011 workshop series are designed specifically to fit each and every design discipline focusing on individual subject matters such as Archi-tecture, Interior, Multimedia, Industrial Design, Communication Design and Fashion Design. An up-close face to face interaction, KLDW 2011’s guests and speakers will be presenting their works, as well as sharing their creative processes, artistic journey, technological know-how and also the technical details as to how a certain piece of work is constructed and executed.

“TO EVALUATE IN ORDER TO ELEVATE!”

INTERNATIONAL CREATIVE ENTREPRENEUR COLLOQUIUM

In the hopes of elevating and enhancing the Malaysian creative economy, the forum will feature economists and intellectuals, delving into a discussion to deconstruct and discuss how the creative industry is shaping the economy. This forum will serve as a platform for designers to gain insights on how economists and intellectuals perceive and grow; and what to expect from the creative communities in the mainstream economy. International and regional economists, educationists and creative entrepreneurs will be invited to do the talking and giving tips on how to excell in creative business.

“TO EXCELL WE NEED TO ENHANCE!”

INTERNATIONAL SOUND-CLASH MUSICAMANIA

An ‘arty-party’ closing ceremony. This specially curated musical mania is not a concert nor a singing stage, it is an ultimate new soundwave presentation! It’s a clash of sound, an interweave of modern electronic soundwave intercepted with traditional sounds of ‘all-asian’ tones and tunes such as sitar, gendang, se-runai, angklong and many more. This madness of a non-stop 3hours by 3hours ‘soundclash’ jamming is an epitome of current musical craze followed with a strings of International DJ’s and Fire Jugglers. The finale cresendo of the night will be a blasting of visual bombing and electronic lazerworks to give an extra adrinalin for the audience to stay rocking on the street.

“TO CELEBRATE IN ORDER TO COMMEMORATE!”

BENEFITS“KLDW Festival is an annual International creative congregation platform showcasing Malaysian creative talents for global creative community viewership and the fes-tival had been very well received by the local as well as the international design community. In the past, this festival has gained great coverage in the media and had managed to draw a record of over 25 millions virtual viewership from all over the world with over 30,000 visitors on site!”

“TO BE SEEN, WE NEED TO BE IN THE CROWD!”

“TO GROW WE NEED TO PLOW”SUMMARYThe ‘World’ is moving into a new economic rhythm, “The Creative Economy”, hence, Malaysia and Malaysian needs to become more creative and innovative to be at the forefront of this new world order. To be creative is to imagine something that has not existed before. To be innovative means to introduce changes in the society and prog-ress in the economy. Therefore, Design activities transform ideas into value and link creativity to innovation and production.

“KLDW Festival is more than just a festival. It is about cultivating a new generation! For Malaysia, for Vision 2020! And as the KLDW Festival becomes more cohesive, we will see the emergence of a freshly shaped community, whose energy, passion and optimism diffuse throughout the globe and the minds of a new generation that will pow-ers the new economy! In the interim, it will encourage and provide creative individuals and entrepreneurs a run for their talents, knowledge, experiences and investments - for their personal benefits; for the country’s new creative economy to grow!”

KLDW 2011 FACT SHEET

What & Why

The Festival was established for the purpose of providing a platform for a congregation and a celebration of creative engagement, design empowerment and expression, bringing together International & Regional Design Masters from all around the world.

Through the KLDW Festival, the global creative communities can become a more bonded community, where individuals from different nations are able to work hand in hand for a common cause, a common goal, a common vision for a better future.

The thrust of the activities is centered on the theme targeted on active young designers’ participation in global and regional design affairs.

When & Where

The KLDW Festival will be held in Kuala Lumpur from 16th to 25th September 2011.Various side activities will take place all over the city of Kuala Lumpur, showcas-ing International & Regional Creative Excellence as well as Malaysia’s unique design culture and what the creative city folks have to offer.

This Festival includes activities such as; • International Conference & Workshops, • Regional Forum & Dialogue, • Products & Designers Marketplace, • Digital & Multimedia Showcase, • Creative School Showcase, • Social Involvement Programme, • Institutional Visits to Kuala Lumpur’s unique attractions.

Who & How

The KLDW Festival is a design-based event for creative communities organized by young designers and volunteers from various creative organizations, institutions and individuals.

The KLDW Festival 2011 will involve 100 young designers/creative graduates leaders from our local creative institutions as well as international creative individu-als from countries such as, Germany, Belgium, Taiwan, Japan and Singapore to facilitate, collaborate and install the cre-ative programs. The KLDW Festival aims to reach out to more than 50,000 design-ers regionally.

Since its inaugural event in 2009, KLDW Festival have been supported by the follow-ing government linked agencies such as;

City Council of Kuala Lumpur (DBKL), National Art Gallery, British Council, Japan Foundation, Petronas Gallery, Multimedia Development Corporation, Universiti Sains Malaysia and Menara Kuala Lumpur.

...plus other related private sectors, pro-fessional organizations and institutions.

INTERNET GLOBAL RANKING

Search Analytics for Design Week Festival Worldwide

*source: Alexa Web Traffic Rank Information Company as at May 2009

1 londondesignweek 836,7942 M’sian Int’l Furniture Fair 1,401,9013 kualalumpurdesignweek 1,470,6524 singaporedesignfestival 1,777,2685 100percentdesign.jp 1,822,9876 viennadesignweek 2,149,0327 dutchdesignweek 2,184,2448 sydneydesign 3,742,1149 helsinkidesignweek 9,077,82310 istanbuldesignweek 24,131,310

VIRTUAL & PHYSICAL AUDIENCE SIZE

INTERNET NEWS COVERAGE -Over 25 Millions Viewership

Icograda – International Council Of Graphic Art Association Computer Love (USA), The Lobby -Starwood Insider (New York), Pure Austrian Design (Austria), Net Diver (Canada), Polkadot (Italy), Design Taxi (Singapore), Superfuture (Japan), Shift (Japan), Designers Association of Taiwan (Taiwan), Urban Collective (Austra-lia), Pipit (Malaysia), Digital Malaya (Malaysia) The Edge, Star Online, Junk Online, Design Enterprise, Adoi Online, Street Thing, GuaTV, VisionKL, Info Malaya...

MAGAZINES CIRCULATIONS - Over 500,000 copies

Malaysia - Klue, Juice, Time Out, Envy, IM, Gempak, Blue Print Asia, Faces, Utopia, Bangkok - Daybed, Art4D, CG+ Hong Kong – Idn, Hong Kong Travel Weekly, Japan - +81 Germany – Lodown Belgium – Damn Singapore – Territory

NEWSPAPERS CIRCULATIONS-Over 2.5 Millions Viewership

Star, NST, Malaysia Today, Utusan Malaysia, Nanyang, Sin Chew, China Post, The Edge

PHYSICAL VISITORS/AUDIENCES - 20,713 PAX

CONFERENCESMax. Minimalism 1,106Supermotion 461Forum 435Masterclass 1 159Masterclass 2 143Young Masterclass 203TOTAL AUDIENCE 2,507

EXHIBITIONSCapsquare KL 13,000National Art Gallery 3,789KL Towers 831Le Meridien 347Central Market Annexe 239TOTAL VISITORS 18,206

If you like to be part of this prestigious event, please find out more details on how to join us by selecting your sector of interests;

1. How to become a Sponsor? Contact the secretariat office.

2. How to become an Exhibitor? Send your proposal to: suzanne@kldesignweek.com

3. How to become a Participant? Log on to: kualalumpurdesignweek.com

4. How to become a Volunteer? Send your request to: suzanne@kldesignweek.com

5. How to become a Speaker? Send your request to: sijuan@kldesignweek.com

ALL PROPOSALS AND INQUIRIES WILL BE TREATED STRICTLY CONFIDENTIAL!

PATRONTan Sri Ahmad Fuad IsmailMayor of Kuala Lumpur

BOARD OF COUNCIL MEMBERSDato’ Izuldin Hani Mohd Noor/PresidentDatin Suzanne Loh/Vice President/OperationNg Sijuan/Vice President/International Affairs AMBASSADORSDatuk Mazlan Sabli/Political AffairsAb. Rashid Harun/Sponsorship AffairsFabian Sixtus Koerner/International AffairsNetzrin Irvin Hanni/Media AffairsLoh Sook Fun/Ground Services AffairsWan Azlan Wan Mohd Zain/Marketing AffairsJacky Low/Digital Creative AffairsHo Wai Hing/Digital Programming Affairs

Secretariat Office:Kuala Lumpur Design Week11C, Jalan Mentakab, Taman Tasik Titiwangsa, 53200 Kuala LumpurTel/Fax: 03-4031 2223 Email: info@kualalumpurdesignweek.com

HOW TO JOIN US ?

Legal Disclaimer“CONFIDENTIAL AND PROPRIETARY NATURE OF PROPOSAL:

This proposal is proprietary to Kuala Lumpur Design Week Sdn Bhd (KLDW). KLDW reserves all rights in such proposal. Accordingly, (SPONSOR) agrees to protect the confidentiality of all information contained in this document, except as may be required by any ap-plicable law, government order, or regulation, or by order or decree of any court of competent jurisdiction. (SPONSOR) shall not, with-out prior written consent KLDW, publicly divulge, announce or in any manner disclose to any unrelated third party, any information or matters revealed herein, or any of the specific terms and conditions of this proposal, and each party shall do all such things as are rea-sonably necessary to prevent any such information from becoming known to any party other than the parties to this proposal. KLDW and (SPONSOR) understand that there will be additional details, including but not limited to legal and financial details, which will require further negotiation and discussion between the parties. It is understood that KLDW will not be obligated to (SPONSOR) or any other entity untill a written agreement approved by KLDW’s corpo-rate office has been executed by both parties”.

THIS CATALOGUE IS AN IMPRESSION ONLY AND ARE SUBJECT TO CHANGES FROM TIME TO TIME.