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    ROBUST DESIGN 1

    A BRIEF INTRODUCTION TOTHE CONCEPT OF

    "ROBUST DESIGN"

    By Dr.N.Ramani

    Principal

    School of Postgraduate Studies

    NTTF, Bangalore 27.Sep2006

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    ROBUST DESIGN 2

    Analogy between Jungles of Africa &

    Todays Economy

    http://classroomclipart.com/cgi-bin/kids/imageFolio.cgi?action=view&link=Animals/Lions&image=Lion022w.jpg&img=&tt=http://classroomclipart.com/cgi-bin/kids/imageFolio.cgi?action=view&link=Animals/Gazelle&image=P8022059.jpg&img=&tt=
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    ROBUST DESIGN 3

    Fortune 500?

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    ROBUST DESIGN 4

    In future there will be only two typesof Organizations: 1 & 2 ?

    Tom Peters

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    ROBUST DESIGN 5

    Q

    C

    D

    How?

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    ROBUST DESIGN 6

    Robust Design

    Q

    C

    D

    How?

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    ROBUST DESIGN 7

    Can there be a consumer Product

    guaranteed for 100 years?

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    ROBUST DESIGN 8

    Can there be a pen which is

    Guaranteed for 100 years?

    And in addition...

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    ROBUST DESIGN 9

    Can there be a pen which writes

    Upside down?

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    ROBUST DESIGN 10

    Can there be a pen which writes

    Upside down?

    Under water?

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    ROBUST DESIGN 11

    Can there be a pen which writes

    Upside down?

    Under water? Over grease?

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    ROBUST DESIGN 12

    Can there be a pen which writes

    Upside down?

    Under water? Over grease?

    In freezing cold?

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    ROBUST DESIGN 13

    Can there be a pen which writes

    Upside down?

    Under water?

    Over grease?

    In freezing cold?Under boiling heat conditions?

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    ROBUST DESIGN 14

    Can there be a pen which writes

    Upside down?

    Under water?

    Over grease?

    In freezing cold?

    Under boiling heat conditions?

    Used on all manned space flights of Americans

    & Russians?

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    ROBUST DESIGN 15

    Can there be a pen which writes

    Upside down?

    Under water?

    Over grease?

    In freezing cold?

    Under boiling heat conditions?

    Used on all manned space flights of Americans

    & Russians?

    & Guaranteed for 100 years?

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    ROBUST DESIGN 16

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    ROBUST DESIGN 17

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    ROBUST DESIGN 18

    Fischer Pen Development funded byNASA

    Patented Pen Construction

    Sealed pressurized Ink Cartridge

    With Nitrogen

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    ROBUST DESIGN 19

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    ROBUST DESIGN 20

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    ROBUST DESIGN 21

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    ROBUST DESIGN 22

    Article:

    Watery Graves ofthe Maya

    NationalGeographic

    Issue Oct

    2003

    Pages 83-84

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    ROBUST DESIGN 23

    Fischer pen Anecdote betweenAmerican & Russian Astronauts

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    ROBUST DESIGN 24

    What makes a two-wheeler sell?

    PERFORMANCE?

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    ROBUST DESIGN 25

    What makes a product sell (Say a two-wheeler)?

    P-E-R-FORM-AN-CE

    P = Price

    E = Economy

    R = Reliability

    Form = Aesthetics

    AN = And

    CE = Cumulative Effect of all other parameters

    like...

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    ROBUST DESIGN 26

    What do we see here?

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    ROBUST DESIGN 27

    What do we see here?

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    ROBUST DESIGN 28

    What do we see here?

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    ROBUST DESIGN 29

    Quality symbol is inseparable from Cost &

    Delivery

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    ROBUST DESIGN 30

    Q

    C

    D

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    ROBUST DESIGN 31

    Design?

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    ROBUST DESIGN 32

    What constitutes Design?

    1. Assembly For Function

    2. Component Construction / Shape / Size

    3. Dimensions & Tolerances

    4. Features

    5. Materials

    6. Heat Treatment / Finish Specifications

    7. Acceptance procedure...

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    ROBUST DESIGN 33

    DFA ?

    Reason for its importance?

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    ROBUST DESIGN 34

    A =?

    Assembly

    Aesthetic Appeal

    AccessibilityAccessories

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    ROBUST DESIGN 35

    DFA

    Term coined by Geoffrey BoothroydA never ending Process?

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    ROBUST DESIGN 36

    DFB ?

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    ROBUST DESIGN 37

    DFC ?

    Design for cost

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    ROBUST DESIGN 38

    DFD ?

    Delivery

    Dependability

    Detail

    Duty Cycle

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    ROBUST DESIGN 39

    DFM ?Manufacturability

    Machinability

    Heat-treatability

    Max permissible Tolerance

    MaintainabilityMaterials

    Market

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    ROBUST DESIGN 40

    Design for SimplicityCase of a long letter

    DFS ?

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    ROBUST DESIGN 41

    DFX ?

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    ROBUST DESIGN 42

    Design For A to Z

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    ROBUST DESIGN 43

    Design For X

    DFX = (DFA to DFZ)

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    ROBUST DESIGN 44

    Design For X

    Whichis the most important X ?

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    ROBUST DESIGN 45

    Design For X

    Which is the most important X ?

    DFC !?

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    ROBUST DESIGN 46

    Design For C

    Which is the most important X ?

    Customer designed Car!

    Expansion of FORD

    DFT >>>> DFM !

    Domino Effect X = A to Z

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    ROBUST DESIGN 47

    DFX

    A B CD

    EF

    G

    H

    I

    JK

    LM

    NOP

    QR

    S

    T

    U

    V

    WX Y

    Z

    Domino Effect X A to Z

    Compromise?

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    ROBUST DESIGN 48

    ROBUSTA?

    MAN-MADE Vs GOD-CREATED

    DESIGNS?

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    ROBUST DESIGN 49

    QUALITY PARADOX

    0%

    100%

    Knowledge /

    Expertise of our

    own product !

    0%

    First

    Proto

    - Proto -Proto -Proto Time

    100%

    Cost of Change !

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    ROBUST DESIGN 50

    QUALITY PARADOX

    Flexibility &

    Opportunity to

    improve design quality

    of a new Product

    0%

    100%

    First

    Proto

    - Proto -Proto -Proto Time

    100%

    0%

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    51First

    Proto

    Flexibility &

    Opportunity

    to improvedesign

    quality of a

    new Product

    0%

    100%

    Knowledge /

    Expertise

    of our own product !

    - Proto -Proto -ProtoTime

    100%

    0%

    Cost of Change !

    QUALITY PARADOX

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    ROBUST DESIGN 52

    UPSTREAM

    MIDSTREAM

    DOWNSTREAM

    SEA

    AN ANALOGY OF A RIVER&..

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    ROBUST DESIGN 53

    AN ANALOGY OF A RIVER & A PRODUCT

    WRT INFLUENCING ITS QUALITY

    CUSTOMER USAGE

    POST PRODUCTION

    SERVICE WARRANTY

    UPSTREAM

    MIDSTREAM

    DOWNSTREAM

    SEA

    PRODUCT &PROCESS

    DESIGN

    MANUFACTURING

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    ROBUST DESIGN 54

    QUALITY CONTROL

    OFF - LINE

    ON - LINE

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    ROBUST DESIGN 55

    SIGNAL Vs NOISE FACTORS

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    ROBUST DESIGN 56

    Variability is a fact of life

    Performance of a product as measuredby QC varies in field due to NoiseFactors

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    ROBUST DESIGN 57

    Principle of R.D is to maximize Quality by

    minimizing effects of variation withouteliminating causes

    Achieved by optimizingproduct to make performance minimally

    sensitive to causes of variation (Parameter

    Design)

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    ROBUST DESIGN 58

    A classical Example

    of

    Earliest Application

    of

    Principle of Robust Design

    in Japan

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    ROBUST DESIGN 59

    1950

    Japan

    INA Tile Mfg. Co

    40% Rejections of Tilesafter curing

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    ROBUST DESIGN 60

    Schematic Arrangement of Kiln for curing tiles

    Burner

    Kiln Wall

    Tiles

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    ROBUST DESIGN 61

    Analysis of Problem:

    Effect: Variation of Tile dimensions

    Observation:Tiles at center of Kiln

    experienced a lower temperaturethan those at periphery

    Cause: Non-uniformity of

    distribution of temperature

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    ROBUST DESIGN 62

    Solution proposed by experts

    A new modern kiln from USA,assuring uniform temperature

    distributionCost: US$500,000

    At high cost also, it madeeconomic sense, because ofrejections!

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    ROBUST DESIGN 63

    Robust Design Methodology

    Application of principles of R.D

    Eliminate the effects of noise

    factors, without eliminating noisefactors

    Increase in lime content from 1% to5% made the dimensional variabilitydramatically smaller!

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    ROBUST DESIGN 64

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    ROBUST DESIGN 65

    Explanation of Principle of

    Robust Design

    Problem was solved by minimizing the

    effect of cause of the variation

    ( Non-uniform temperature distribution)

    without controlling the cause itself (Kiln

    Design)

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    ROBUST DESIGN 66

    Cause - Effect Relationship

    Input - Output RelationshipTrick is to find out which 20%...

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    ROBUST DESIGN 67

    Principle of R.D is to maximize Quality by

    minimizing effects of variation withouteliminating causes

    Achieved by optimizingproduct / process design

    to make performance minimally sensitive

    to causes of variation ( Parameter Design)

    Rapid

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    ROBUST DESIGN 68

    Rapid & RobustDesign

    RapidPrototyping

    ofComponents

    Rapid Tooling

    Taguchi Technique todecide on the minimumnumber & treatment

    combinations of trialsrequired

    Rapid Testing

    Relations Diagram on Rapid & Robust Design

    EffectiveFMEA

    DesignFor

    Assembly

    Design ForManufacture

    3D CAD

    DFX

    Rapid DesignIteration

    http://www.aperfectworld.org/clipart/cartoons/smiley01.gif
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    Thank You

    pgschool@nttf co in

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