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Who Am I? • Digital Marketing

Strategist at Mannix Marketing

• SEO, content creation, PPC management & more

• Partnered with various B2B businesses

We’ll Cover Trends In• Websites• SEO• Paid Advertising/PPC• Social• Email Marketing• Content

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User Experience

Make sure visitors know

how to use your site.

This Photo by Unknown Author is licensed under CC BY-SA-NC

Make It Fast!

People and search engines like fast loading

pages.This Photo by Unknown Author is licensed under CC BY

Mobile Friendly

Even in manufacturing people will use mobile devices.

Security

People want to feel safe as they

browse.

This Photo by Unknown Author is licensed under CC BY-SA

General Data Protection Regulation

(GDPR)Consumer’s right to be forgotten.

This Photo by Unknown Author is licensed under CC BY

Chatbots / AI

Automation where possible.

This Photo by Unknown Author is licensed under CC BY-SA-NC

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User Experience

Make sure visitors know

how to use your site.

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Mobile Friendly

Google now using mobile-first indexing.

Local SEO and NAPs

Be consistent with NAPs.

Integrate with local community

(starts in real-life).

Google My Business

Ever expanding listing that

Google offers.

Know Where You Stand

What does the SERP look like for your key

phrases?

Schema

Code mark-up that tells search

engines what aspects of your

website are.

Images and Videos

Great way to gain exposure.

Great way to be where.

competitors are not.

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Voice Search

It’s coming (or is it here?).Answer

questions, cover long-tail phrases.

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Goals

Be sure to have them and

develop a plan.

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Resources

It will take time, energy and

money to build an audience and

engage with them. This Photo by Unknown

Author is licensed under CC BY-SA

Video

Performs well on social platforms.

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Spy

What is competition

doing and is it working for

them.This Photo by Unknown Author is licensed under CC BY-SA

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Quality

Don’t just send to send.

Don’t just send when you think

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Great Headlines

Personalize.Descriptive.

Length.Test.

Personalize

In headline and content.

Drip campaigns and campaigns

for onsite events.

Email as a Platform

Have recipient take action right

from email.

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Competition

More people doing it.

More prevalent.

Alternatives To Google

Microsoft Advertising (Bing).

Facebook.Sitewide Banners.

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Editorial Calendars

Know how you will build out website and engage with customers. This Photo by Unknown

Author is licensed under CC BY-SA-NC

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ORM

Online Reputation

Management[company reviews -site:domain.com]

This Photo by Unknown Author is licensed under CC BY-SA-NC

Additional Resources• For Pagespeed:

– https://developers.google.com/speed/pagespeed/insights/– https://tools.pingdom.com/– https://moz.com/blog/lightning-pagespeed

• For UX:– HotJar– CrazyEgg

• Digital Marketing Info:– HubSpot: https://blog.hubspot.com/– Google:

• https://webmasters.googleblog.com/• https://static.googleusercontent.com/media/www.google.com/en//insidesearch/ho

wsearchworks/assets/searchqualityevaluatorguidelines.pdf)

• Get some short URLs for those

Additional Resources• For NAPs:– https://moz.com/local/search

• For Mobile Friendliness:– Google Search Console– https://search.google.com/test/mobile-friendly

• For email:– https://mailchimp.com/resources/

• For ORM: – Google Alerts– Social Mention

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Brian McGrathbrian@mannixmarketing.com