Businessplan toolkit

Your business nameFriday, 13 March 2009

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ContentsThe business at a glance................................................3The business in detail....................................................3

History......................................................................................3Products and services...............................................................3Structure..................................................................................3SWOT analysis..........................................................................3Premises, plant and equipment................................................3Information systems and telecommunications.........................3Intellectual property, licences and memberships.....................3Insurances................................................................................3

Goals, milestones, strategies.........................................3Goals and milestones...............................................................3Marketing.................................................................................3Sales.........................................................................................3Customer management and retention......................................3Pricing......................................................................................3

The competitive landscape.............................................3The industry.............................................................................3Target market..........................................................................3The competition.......................................................................3

Financial forecasts........................................................3Set-up costs..............................................................................3Profit and loss forecast.............................................................3Cash flow forecast....................................................................3Balance sheet forecast.............................................................3Break-even analysis.................................................................3

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The business at a glanceShow | Hide

Your introduction here …

Business name Your text.Owners Your text.What we do Your text.Our vision Your text.Our unique selling proposition

Your text.

Our products and services

Product 1Product 2Product 3

Our target market Your text.Our goals Year 1:

Year 2:Year 3:

Capital requirements Amount:Purpose:

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The business in detailShow | Hide

HistoryYour summary of the business’s background …

Date established Your text.Operating history Event 1

Event 2Event 3

Products and servicesProduct 1 Description.Product 2 Description.Product 3 Description.

StructureYour introduction …

Business structure Your text.Key people Person 1.

Person 2.Person 3.

SWOT analysisStrengths

Strength.Strength.

WeaknessesWeakness.Weakness.

OpportunitiesOpportunity.Opportunity.

ThreatsThreat.Threat.

Premises, plant and equipmentPremises Description.Plant and equipment Item 1.

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Item 2.Item 3.

Information systems and telecommunicationsInformation systems System 1.

System 2.System 3.

Telecommunications System 1.System 2.System 3.

Intellectual property, licences and membershipsRegistered business names

Your text.

Domain names Your text.Trademarks and patents

Item 1.Item 2.Item 3.

Licences Item 1.Item 2.Item 3.

Memberships Your text.

InsurancesPublic risk insurance Your text.

Workers’ compensation

Your text.

Professional indemnity or product liability

Your text.

Business assets Your text.Fire and property Your text.Key person insurance

Your text.

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Goals, milestones, strategiesShow | Hide

Goals and milestonesGoal MilestonesGoal 1. 1. First date.

2. Second date.Goal 2. 1. First date.

2. Second date.Goal 3. 1. First date.

2. Second date.

MarketingGoals Your goals here.

Tracking techniques here.Advertising Newspaper advertising.

Online advertising.Paid searches (Google ads).Yellow Pages.Shop-a-dockets.

Marketing material Business cards.Flyers for letterboxing.Brochures.Catalogues.Fridge magnets.Referral cards.

Website Describe your website and its features.Direct mail Physical mail.

Email.Events and publicity

Trade shows and expos.Networking events.Sponsorships.Press releases.Referral program.

Sales Goals Your goals here.

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Tracking techniques here.Sales team Team-members.

Training.Sales material Brochures.

Testimonials.Samples and photos.Point-of-sales material.Appointment cards.

Sales techniques Sales scripts.Special offers.Special events such as preview nights.Product launches.Trade-ins.

Customer management and retentionGoals Your goals here.

Tracking techniques here.Management techniques

Customer database.Getting customer data.Questionnaires and surveys.

Retention techniques

Frequent buyers’ program.VIP club.Closed door sales.Reminder system.Newsletters.Service contracts.Networking events.

PricingStrategy Your text here.Prices Product 1: price.

Product 2: price.Product 3: price.

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The competitive landscapeShow | Hide

The industryYour summary here …

Target marketYour summary here …

Age Your text.Gender Your text.Occupation Your text.Income Your text.Location Your text.Attitude and key drivers

Your text.

Size of market Your text.Growth potential Your text.

The competitionYour competitive overview here …

Competitor 1Established Your text.Market share Your text.Value proposition Your text.Strengths Your text.Weaknesses Your text.

Competitor 2Established Your text.Market share Your text.Value proposition Your text.Strengths Your text.

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Weaknesses Your text.

Competitor 3Established Your text.Market share Your text.Value proposition Your text.Strengths Your text.Weaknesses Your text.

Competitor 4Established Your text.Market share Your text.Value proposition Your text.Strengths Your text.Weaknesses Your text.

Competitor 5Established Your text.Market share Your text.Value proposition Your text.Strengths Your text.Weaknesses Your text.

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Financial forecastsShow | Hide

Set-up costsSetting up the business  Accountant's fees $1,500Solicitor's fees $1,000Business registration $350Domain name registration $35Insurance premiums $1,250Licences $300Workers' compensation $2,000

Setting up the premises  Lease deposit and advance rent $2,000Fitout $0Utility bonds and connection $500Stationary and office supplies $750

Plant and equipment  Equipment $0Vehicles $10,000Telecommunications $500Computers and software $5,000

Starting operations  Advertising and promotion $2,000Raw materials and supplies $10,000Working capital $10,000

Start-up capital  Equity investment $50,000Borrowings $0Total $50,000

The result  Total set-up costs $47,185Surplus funds $2,815Borrowings required 0

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Profit and loss forecast  Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals

Sales                          Sales (invoiced) $25,000 $50,000 $50,000 $50,000 $50,000 $75,000 $100,000 $50,000 $50,000 $50,000 $25,000 $25,000 $600,000Cost of goods sold $15,000 $30,000 $30,000 $30,000 $30,000 $45,000 $60,000 $30,000 $30,000 $30,000 $15,000 $15,000 $360,000Gross profit $10,000 $20,000 $20,000 $20,000 $20,000 $30,000 $40,000 $20,000 $20,000 $20,000 $10,000 $10,000 $240,000Expenses                          Accounting fees $1,000           $5,000            Advertising $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000  Bank charges $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10  Bank interest $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350  Depreciation                          Electricity and gas $250     $250     $250     $250      Equipment hire/lease                          Insurance                          Legal fees             $1,500            Motor vehicle expenses                          Postage, telephone and fax $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25  Stationery                          Rent $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550  Repairs and maintenance                          Security                          Sundries                          Superannuation                          Transport/courier costs $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100  Wages $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000  Workers compensation $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175  Total $8,460 $7,210 $7,210 $7,460 $7,210 $7,210 $13,960 $7,210 $7,210 $7,460 $7,210 $7,210 $95,020Result                          Net profit $1,540 $12,790 $12,790 $12,540 $12,790 $22,790 $26,040 $12,790 $12,790 $12,540 $2,790 $2,790 $144,980Gross profit margin 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%Net profit margin 6% 26% 26% 25% 26% 30% 26% 26% 26% 25% 11% 11% 24%

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Cash flow forecastCash flow forecast                                                     

  Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec TotalsStarting cash position $80,000 $72,000 $60,000 $73,000 $86,000 $99,000 $112,000 $150,000 $213,000 $226,000 $239,000 $252,000  

Incoming                          Cash sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Collections from accounts receivable $25,000 $25,000 $50,000 $50,000 $50,000 $50,000 $75,000 $100,000 $50,000 $50,000 $50,000 $25,000 $600,000Other cash receipts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total $25,000 $25,000 $50,000 $50,000 $50,000 $50,000 $75,000 $100,000 $50,000 $50,000 $50,000 $25,000 $600,000

Outgoing                          Fixed costs $3,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $80,000

Administration $3,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000  Marketing   $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000  Operations   $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000  

Variable costs $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $360,000Administration $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000  Marketing $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000  Operations $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000  

Total $33,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $440,000

Result                          Change during month -$8,000 -$12,000 $13,000 $13,000 $13,000 $13,000 $38,000 $63,000 $13,000 $13,000 $13,000 -$12,000  Closing cash position $72,000 $60,000 $73,000 $86,000 $99,000 $112,000 $150,000 $213,000 $226,000 $239,000 $252,000 $240,000  

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Balance sheet forecastAs at

December 2008    

Assets      Current assets   $240,000

Cash   $240,000Petty Cash   $0Accounts receivable   $0Stock   $0Short-Term investment   $0Prepaid expenses   $0Long-term investment   $0

Fixed Assets   $415,000Land   $0Buildings   $350,000Improvements   $0Equipment   $30,000Furniture   $20,000Motor/vehicles   $15,000

Total assets   $655,000

Liabilities    Current liabilities   $127,350

Accounts Payable   $22,000Notes Payable   $0Interest Payable   $350Taxes Payable   $78,000Income Tax   $15,000Sales Tax   $0Payroll

accrual     $12,000Long-term liabilities   $0

Borrowings     $0Total liabilities   $139,350Net assets   $515,650

Owner's equity  

Retained earnings   $370,670Current year earnings   $144,980Total equity (should equal net assets) $515,650

Break-even analysisAverage selling price per unit $200Average cost of each unit $120Gross profit margin 40%Fixed costs $95,020Dollar sales to break even $237,550Number of unit sales to break even 1,188

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