01 the emotional domain justin magee, senior lecturer des307m1
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designers have moved from the Bauhaus creed of form follows function to one where form follows emotion
Grinyer C. 2001
Grinyer Clive, Smart Design: Products that have changed out lives, Rotovision SA, 2001
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STYLING – Grinyer says not !!??
“Understand the purpose of the product”
“Reflects our moods”
An object which “gives us joy”
Emotion is a “function” of the product and is about “Shape, colour, texture, and operation”
Both “Soft” and “Hard” functions from tactile responses to cognitive comprehension.
Grinyer Clive, Smart Design: Products that have changed out lives, Rotovision SA, 2001
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STYLING – Norman says
“ attractive things work better ”
Styling is the vehicle for visual narrative and communicates “operation” through “shape, colour, texture” and describes
ETHNICITY
GENDER
PERSONALITY
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Norman Donald, Emotional Domain: Why we love (or hate) Everyday things., Attractive Things Work Better, 2004
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People & Products:How do we relate to products?3 categories (Desmet & Hekkert 2002)
Appealing-ness: Aesthetic, relationshipand social attitude
Praiseworthy-ness: Social standard, design standard (+ & -)
Desirability: To be attractive, To be fun, To be first
Desmet PMA, & Hekkert P, ‘The Basis of Product Emotions’, Delft University of Technology Department of Industrial Design. In: W. Green and P. Jordan (Eds.), Pleasure with Products, beyond usability (60-68) 2002
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11Desmet, P.M.A. From Disgust to Desire: How Products Elicit Emotions. In P. Hekkert, D.C. McDonagh, & J. van Erp (Eds.), Proceedings of the third international conference Design and Emotion, 2003
the ‘surprise’ element or the inventiveness/ innovation can strike an emotional link with the user. People like novelty
or ‘Smart design’.
SURPRISE
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DESIGNER considerations
There are 3 major aspects which people focus on in life and which affect their decisions. (Ortony et al. 1988)
EVENTS Activities or experiences that emotionally affect us
AGENTS Feelings towards active
parties in an event
OBJECTS interest in its attributes
Ortony, A., Clore, G.L., and Collins, A. The cognitive structure of emotions. Cambridge: Cambridge University Press, 1988
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DESIGNER considerations
Relationship with the product and the user
Relationship of the user with others
User perceptions (of product)
Social perceptions (of Product or User)
Ethnical or cultural perceptions
Age and Gender perceptions
Ortony, A., Clore, G.L., and Collins, A. The cognitive structure of emotions. Cambridge: Cambridge University Press, 1988
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