01 biz essential
DESCRIPTION
Pengantar Manajemen BisnisTRANSCRIPT
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BUSINESS
ESSENTIALS
EBERT AND GRIFFIN
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PART 1: BIZ WORLD
1. Business Environment
2. Business Ethics and Social
Responsibility
3. Entrepreneurship, New Ventures
and Business Ownership
4. The Global Context of Business
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BUSINESS
ENVIRONMENT
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BIZ ENVIRONMENT
1. The Concept of Business and Profit
2. The External Environment of Business
3. Economic Systems
4. Economic and Market Systems
5. Economic Indicators
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THE CONCEPT OF
BUSINESS
Business: organization that provides goods or
services to earn profit
Consumer choice: consumers have freedom of
choice. In choosing how to pursue profits, businesses
must take into account what consumers want and/or
need.
Opportunity: If enterprising business people can spot
a promising opportunity and then develop a good plan
for capitalizing on it, they can succeed.
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EXTERNAL
ENVIRONMENTS
Domestic business environment: the environment in
which a firm conducts its operations and derives its
revenue.
Global business environment: international forces
that affect a business, i.e. international trade
agreements, international economic conditions,
political unrest, and so forth.
Technological environment includes all the ways by
which firm create value for their constituents.
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EXTERNAL
ENVIRONMENTS
Political-legal environment: reflects the relationship
between business and government, usually in the form
of government regulation of business.
Sociocultural environment: includes the customs,
mores, values, and demographic characteristics of the
society in which an organization functions.
Economic environment: refers to relevant conditions
that exist in the economic system in which a company
operates.
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ECONOMIC SYSTEMS
Economic systems is a nations system for allocating its resources among its citizens, both individuals and
organizations.
A basic difference between economic systems is
the way a system manages its factor production, i.e.
labor and capital.
Entrepreneurs is person who accept the risk and
opportunities entailed in creating and operating a new
business.
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ECONOMIC SYSTEMS
Physical resources: tangible things that organization
use to conduct their business.
Information resources: the production of tangible
goods once dominated most economic system.
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TYPES OF ECONOMIC
SYSTEMS
Planned economy relies on a centralized government
to control all or most factors of production and to make
all or most production and allocation decision. There
are two basic forms: communism and socialism.
In communism, government owns and operates all
factors of production. Government would assign
people to jobs, it would also own all business and
control business decisions.
Mixed market economy featuring characteristics of
both planned and market economies
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TYPES OF ECONOMIC
SYSTEMS
Market economies allow individuals control
production and allocation decision through supply and
demand.
Market is mechanism for exchange between buyers
and sellers of a particular good or service.
When government is making a change from a planned
economy to a market economy, it usually begins to
adopt market mechanism through privatization the process of converting government enterprises into
private owned companies.
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TYPES OF ECONOMIC
SYSTEMS
In partial planned system called socialism, the
government owns and operates selected major
industries.
In mixed market economies, the government may
control banking, transportation, or industries producing
such basic goods as oil and steel. Smaller business,
such as clothing stores and restaurant, are privately
owned.
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MARKET SYSTEMS
Market price (equilibrium price): profit-maximizing
price at which the quantity of goods demanded and the
quantity of good supplied are equal.
Demand and supply schedule: assessment of the
relationship among different levals of demand and
supply at different price levels.
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DEGREE OF
COMPETITION
Perfect
Competition
Monopolistic
Competition
Oligopoly Monopoly
Number of
competitors
many Many but
fewer than in
Perfect Com
Few None
Entry level easy Fairly easy difficult Regulated
Products identical similar Can be
similar or
different
No
competing
poducts
Level of
price control
Price taker Some Some Price maker
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ECONOMIC
INDICATORS
A statistic that helps assess the performance of an
economy.
Business cycle: short-term pattern of economic
expansion and contractions.
Standard of living: total quantity and quality of goods
and services people can purchase with the currency
used in their economic system.
Gross Domestic Product (GDP) is total value of all
goods and services produced within a given period by
a national economy through domestic factors of
production.
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WORLD ECONOMIC
GROWTH
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GDP GROWTH 2014
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GDP PER CAPITA
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INCOME PER CAPITA
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INDONESIA RICHEST
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WORLD
DEVELOPMENT INDEX
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HAPPINESS INDEX
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THE BIGGEST
COMPANIES