©  Meg  Media  Incorporated.  All  rights  reserved.

Famous Growth Hacks: The Cronut’s Viral Public Relations Win

The Cronut is a donut-croissant hybrid that was brought into creation by Dominique Ansel, a bakery owner in New York City. The delicious, frankenstein treat was featured in a blog and, by the end of the first week, there were 100 people in line, waiting to try a Cronut. At its peak, there were 300 anxious donut-testers waiting outside Dominique Ansel Bakery. A second bakery in Manhattan and another in Tokyo are set to open soon.

How was Dominique Ansel Bakery creative with technology? The bakery took advantage of the growing “foodie blogosphere" when it was featured in a popular food blog in 2013. The modern public relations tactic resulted in viral sharing of the blog post and the bakery was able to reach far more potential “eaters” than they could have with traditional marketing techniques. In addition to making the bakery a tourist and foodie destination, the bakery’s growth hack helped introduce new customers to their other sweets and treats.

How did Dominique Ansel Bakery focus on what people want? With the rise of foodies and the food blogging world, diners and food lovers began looking for unique experiences that would serve as topics for fun stories and social media sharing. The Dominique Ansel Bakery satisfied this need by offering a good that couldn’t be found anywhere else. Visiting the bakery became a trend and a “must try” amongst tourists and the foodie community. The blog post created a “buzz” and people who follow trends are looking for the buzz element.

©  Meg  Media  Incorporated.  All  rights  reserved.

What can we learn from Dominique Ansel Bakery? PR is a powerful way to spread the word about your product or service. Finding blogs and publications that your target follows and building relationships with bloggers and writers is an essential component of any modern marketing strategy. It’s also worth thinking about creative ways to make your company “buzz worthy”. What can you offer that no one else has?