001-94426 rev *aowner: marf engineering presentationtech lead: raja design win replication: cx3:...

001-94426 Rev *A Owner: MARFEngineering Presentation Tech lead: RAJA

Design Win Replication:

CX3: CSI-2 to USB 3.0 Solution for HD Video

CSI-2 = Camera Serial Interface v2.0

Sharper Images From a One-Chip Solution:CX3 Powers the World’s Most Advanced HD Video Cameras

Presentation: To provide an engineering overview to customers for a Cypress solutionTitle slide: To define what the presentation will cover. The subtitle is a short sentence stating the key opportunity.

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Terms You Will Hear TodayBandwidthBandwidth = # pixels per frame (resolution) x frames per second (frame rate) x # color bits per pixel (color depth)

For example, Bandwidth required by 1080p video = 2.07 megapixels x 30 frames per second x 24-bit color = 1.5 Gbps

Bandwidth for Common Video Standards

CompressionReduces the Bandwidth requirement of an image using a mathematical algorithm

Modifies pixels, irreversibly degrading image quality

Requires a Compression engine, usually implemented with an FPGA or ASIC plus DRAM

CSI-2 (Camera Serial Interface v2.0)A specification that defines the standard data transmission and control interfaces between an image sensor and an image processor

Includes a unidirectional serial interface for data and clock signals, and a bidirectional I2C interface for control signals

Image Signal Processing (ISP)Operations that turn raw data produced by an image sensor into digital images

Mobile Industry Processor Interface (MIPI) AllianceAn open-membership organization that develops interface specifications for the mobile handset industry

Standard Column Pixels Row Pixels Mega-Pixels Color Depth Frame Rate Bandwidth

1080p 1920 1080 2.07 24 30 1.5 Gbps

720p 1280 720 0.92 24 30 664 Mbps

VGA 640 480 0.31 16 30 147 Mbps

Terms of Art (ToA): To clearly define for engineers all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

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Additional Terms


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Cypress TermsEZ-USB® CX3™Cypress’s programmable CSI-2 to USB 3.0 bridge controller with an integrated USB 3.0 transceiver

Provides 5-Gbps USB 3.0 throughput for streaming uncompressed HD video

Includes a powerful on-chip ARM9™ processor with 512KB RAM for firmware storage and data buffering

Provides additional peripheral connectivity via I2C, I2S, SPI, UART and 12 General-Purpose I/Os (GPIOs)

Includes a software development kit (SDK) with example code to reduce design effort

CX3 Reference Design Kit (RDK)A UVC camera reference design featuring CX3 and a 5-megapixel (MP) Omnivision OVT5640 image sensor

CX3 Application Programming Interface (API)A software interface in the SDK library that enables firmware programs to control CX3-specific functions

EZ-USB® FX3™Cypress’s programmable USB 3.0 Peripheral Controller with integrated USB 3.0 transceiver

Complements the CX3 solution

Includes a powerful on-chip ARM9 processor with 512KB RAM for firmware storage and data buffering

Provides a 32-bit General Programmable Interface (GPIF II), allowing FX3 to communicate with virtually any system at 100 MHz

Interfaces directly with image sensors via GPIF II, providing 3.2-Gbps data throughput for streaming uncompressed HD video

Adopted by customers worldwide, including Avermedia, Canon, Kodak, Leap Motion, Microsoft, Panasonic, Sony and Toshiba


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Design Problems Engineers Face1. HD video requires 1.5-Gbps BandwidthUSB 2.0 Bandwidth is only 480 Mbps

USB 2.0 thus requires Compression, which degrades image quality

2. Conventional USB camera solutions are not programmableFixed-function USB camera chips support UVC only

Advanced camera features (e.g., pan, tilt, zoom control) or customizations (e.g., USB3 Vision) are difficult to implement

3. High-resolution image sensors are going serialImage sensors greater than 3 MP use CSI-2 instead of a parallel interface

Many use up to four CSI-2 lanes to support higher image resolution

Cypress’s CX3 solves these problems by:Delivering uncompressed HD video at the required Bandwidth

Providing an ARM9 CPU and SDK to support camera customization

Providing four CSI-2 lanes to interface with any image sensor

Cypress’s CX3 enables you to design advanced features into any USB 3.0 video camera

Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution.

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CX3 Delivers Uncompressed HD Video

USB 3.0

CX3 USB 3.0 Solution for HD Video:Sharp, Uncompressed HD Video at 1080p, 30 fps

CX3

Sharp, uncompressed HD video

USB 2.0

Omnivision USB 2.0 Solution for HD Video: Low-Quality, Compressed Video at 1080p, 30 fps

Low-quality, compressed video

USB 3.0

Ban

dwid

th (

Gbp

s)

The USB 3.0 Advantage

Bandwidth required for 1080p(1920 x 1080 @ 30 fps) video

1.5 Gbps

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.

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CX3 Is a Programmable Camera Solution

Video Conferencing 3-D CameraMachine Vision PC Webcam

Camera Protocol UVC or proprietaryUSB3 Vision or proprietary

UVC or Proprietary UVC

Firmware Customization

UVC extensions for camera control

Variable frame rate control

Custom frame croppingUVC extensions forcamera control

Additional Features

Pan, tilt, zoom controlImage sensorconfiguration

Infrared LED control for Time-of-Flight1 image sensors

User interface design (buttons, LEDs)

1 A method for resolving distance based on the known speed of light, measuring the difference in time between the camera and subject for each point of the image, thereby forming a 3-D image


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CX3 Works with High-Resolution Sensors

CX3 interfaces with either a CSI-2 image sensor directly or through an ISP

Example 1: USB 3.0 Camera Using CX3 and a 5-MP Image Sensor With Built-In ISP

CX3 USB 3.0 HostSystem

5-MP ImageSensor

CSI-2

ISP2

USB 3.0 Camera

Example 2: USB 3.0 Camera Using CX3, a 13-MP Image Sensor and a Discrete ISP ASIC

USB 3.0 HostSystem

ISPASIC

CSI-2

CX34

CSI-2

4

13-MPImage Sensor

USB 3.0

USB 3.0 Camera

6

USB 3.0

6


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Cypress USB 3.0 Solutions for HD Video

FeatureCX3: CSI-2 to USB 3.0 Bridge Controller

FX3: GPIF II to USB 3.0 Peripheral Controller

USB 3.0 Certified Yes; Test ID 340880047 Yes; Test ID 340800007

Programmability Yes; ARM9, 512KB RAM Yes; ARM9, 512KB RAM

Image Sensor Interface Serial, two- or four-lane CSI-2 Parallel, 16- or 32-bit GPIF II

Maximum Throughput 2.4 Gbps 3.2 Gbps

Hardware DVK CX3 RDK FX3 DVK

SDK EZ-USB SDK version 1.3 or later EZ-USB SDK version 1.0 or later

UVC Support Yes Yes

Package Option 121-ball BGA 121-ball BGA, 131-ball WLCSP

Applications Machine vision, medical imaging, video conferencing, 3-D motion tracking, document scanner,PC webcam

Machine vision, medical imaging, video conferencing, 3-D motion tracking, document scanner, PC webcam, video capture card


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CX3 RDKHardwareFully functional UVC camera with interchangeable image sensor module

Includes a 5-MP OV5640 module

Preloaded with UVC firmware that works with any PC

Includes RS232 and JTAG connectors for firmware debugging

Powered by a USB cable without the need for an external 5-V supply

Available for $249: CX3 RDK

SoftwareIncludes e-CAMView, a free video-capture application for Windows PCs, and sample camera control plug-ins for:

Brightness

Contrast

Hue

Saturation

Sharpness

White balance (auto/manual)

Exposure (auto/manual)

Focus (auto/manual)

Available for download:CX3 RDK

CX3 RDKby e-con Systems

HD Standard

ColumnPixels

RowPixels

Frame Rate(fps)

VGA 640 480 60

720p 1,280 720 60

1080p 1,920 1,080 30

5 MP 2,592 1,944 15

Supported Image Resolution and Frame Rate


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Industrial, medical and machine vision cameras1080p Full HD and 4K Ultra HD (UHD) cameraDocument scanners, fingerprint scannersGame consoles Videoconferencing systemsNotebook PCs, tablets Image acquisition systems

Applications

USB 3.0-compliant video-class controllerFour-lane MIPI1 Camera Serial Interface v2.0 (CSI-2) inputCamera Control Interface (CCI) for image sensor

configurationSupports industry-standard video data formats:

RAW8/10/12/142, YUV422/4443, RGB888/666/5654

Supports uncompressed streaming video: 4K UHD at 15 fps, 1080p at 30 fps, 720p at 60 fpsOn-chip ARM9 with 512KB RAM for data processingSupports I2C, I2S, SPI, UART and 12 GPIOs121-ball BGA (10 x 10 x 1.7 mm)

Features

Datasheet: CX3 DatasheetReference Design Kit: CX3 RDKSoftware Development Kit: EZ-USB FX3 SDK

Collateral

Block Diagram

Production: Now

CX3 Solution Summary

Availability

1 Mobile Industry Processor Interface2 Video format for raw video data

3 Video format for luminance and chrominance components4 Video format for red, green and blue pixel components

USB 3.0 Host

I2CUART SPI

US

B 3

.0

ARM9

JTAG

512KB RAM

CX3

32 32

32

GPIO

12

Image Sensor or

Image Signal

Processor

32

MIP

I1 C

SI-

2

4

424

6

5

Solution Examples: To give detailed one-page memory Solution Example from the field in the specified format. 11


Features CYUSB3065 RTS5825

USB 3.0 Yes Yes

CSI-2 Interface 4 lanes, 1 Gbps per lane 2 lanes, 1 Gbps per lane

ISP No Yes

Package Size 121-ball BGA (100 mm2) 48-pin QFN (36 mm2)

Color Format Support RAW8/10/12/141, YUV422/4442,

RGB888/666/5653

RAW, YUV422

Camera Protocol UVC, USB3 Vision or proprietary UVC only

Interfaces I2C, I2S, UART, SPI, 12 GPIOs I2C, I2S, SPI, 7 GPIOs

Programmability Yes; ARM9 No; fixed-function bridge

Development Kit SDK, $249 RDK No

Applications Machine vision, medical imaging, video conferencing, 3-D motion tracking, document scanning

PC webcam

CX3 Solution vs. Competition’s

1 Video format for raw video data 2 Video format for luminance and chrominance components 3 Video format for red, green and blue pixel components

Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiorityover the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer.

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$12.97

$7.97

$0.12

$1.20

$6.65

$5.00

Performance

SDK

Programmability

CompetitionCompetitor USB3 Vision vs. fixed-function UVC solution

Price: $6.652

SDK: CX3 provides a complete IDE3, saving 30 man-weeks of engineering effort at $4K per man-week amortized over 100ku Value added: $1.20

Performance: Four-lane CSI-2 vs. two-lane CSI-2Price: $0.124

USB 3.0 PC camera controller: Realtek RTS5825Price: $5.001

Additional Value

Programmability: 32-bit ARM9 CPU + on-chip SRAM for

Target Cypress Solution: Total Cost:

6% Total Savings:

CYUSB3065-BZXC$12.25$0.72

1 Estimated 1ku pricing per customer input on 4/9/2015

2 1ku pricing from Digikey for LPC3250 (NXP ARM9 microcontroller with 256KB SRAM) on 4/9/20153 Integrated Design Environment4 1ku pricing from Digikey: price delta for four-lane (FSA644UCX) vs. two-lane MIPI CSI 2 switch on 4/9/2015

CX3 Solution Value Example – USB3 Vision Camera

Competitor

Programmability

SDK

Performance

Total Additional Value

Total Value Delivered

EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 13


Here’s How to Get Started1. Visit the CX3 homepage for product collateral and videos

2. Buy the CX3 Reference Design Kit

3. Download the App Note: How to Interface a MIPI CSI-2 Image Sensor with EZ-USB CX3

4. Download the Software Development Kit

Call to Action: To tell salespeople how to proceed. To ask them to volunteer account names, to schedule joint account visits,to use the scripted email, and to set up a demo.

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CX3 References and LinksProduct webpage: CX3 Introduction

Video: CX3 Demo

Datasheet: CX3 CSI-2 to USB 3.0 Solution

Application Note: How to Interface a MIPI CSI-2 Image Sensor with EZ-USB CX3

Hardware Development Kit: CX3 RDK

Software Development Kit: CX3 SDK

Technical Reference Manual: CX3 TRM

Knowledge Base: CX3 Knowledge Base Articles

Roadmap: Cypress USB Roadmap

Other available materials: Provide distributors with comprehensive view of resources to assist in selling the solution. 15

001-94426 rev *aowner: marf engineering presentationtech lead: raja design win replication: cx3:...

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