KAZAKHSTAN: PR industry at a glance

Assel KARAULOVA,PG Communications / Kazakhstan Press Club

President, IPRA Board member,

SOME FACTS ABOUT KAZAKHSTAN:

9th largest country in the world Resources reach Landlocked More than 100 nationalities GDP for 2013 – over USD 220 billion Direct foreign investments 2013 - over USD18 billion "Doing business 2014" rating - 50 out of 189World Economic Forum’s global competitiveness

index 2013 - 50 out of 148

PR Professionals Club "PRshy"

PR INDUSTRY: CONSOLIDATION FOR PROFESSIONAL GROWTH

National Association of Public Relations

(NASO)

INDUSTRY: KEY EVENTS

International PR Forum "PRshy"

Eurasian PR & HR EventАk Mergen PR projects

contest Corporate Media contest Students conference and

contest for best PR project

Market stabilization after crisis

Growth of digital communications. Grassroots campaigns.

Agencies competition growth. New players

Country PR is growing (EXPO 2017, UNIVERSIADE 2017)

IPO of Kazakh companies became a benchmark for communications

KEY POSITIVE TRENDS:

PR industry is not transparent. Statistics is the problem (“grey” market)

“Paid” journalism

Government control over media

Poor understanding of reputation management

Stock market is not well developed

KEY NEGATIVE TRENDS:

OUR NEXT GOALS:

ESTABLISH BEST PRACTICE IN COMMUNICATIONS

BUILD TRANSPARENT AND COMPETITIVE PR MARKET

PROVIDE PROFESSIONAL CERTIFICATION

INCREASE STATUS OF PR MANAGERS

FURTHER INTEGRATION INTO WORLD PR COMMUNITY