-Zachary Garver-Copywriter and Marketing Specialist

Curriculum Vitae

mail@zacgarver.com 714-599-13681106 Unit A Thiele Lane,Fredericksburg, TX 78624www.zacgarver.com

October 2015

-Zachary Garver- mail@zacgarver.com 714-599-13681106 Unit A Thiele Lane,Fredericksburg, TX 78624www.zacgarver.com

Copywriter and Marketing Specialist“The most powerful message is authentic fi rst, then unforgettable.”

Experience SkillsContent Creation:AdvertisingBooks/JournalismEmail MarketingPrintOutdoorFilm+Radio ScriptsBlogs/Social MediaNewslettersPress Releases & Kits

Software:WordpressMS Offi ce + PublisherHTML5 + CSSMarkdownAdobe CS5

Miscellaneous:A/B TestingGoogle AnalyticsMarketing AutomationE-commerceConstructive CritiqueTutoringStage ManagementAV EquipmentPhotographyBartendingWelding/Carpentry

Call To Freedom/Destiny GlobalEmployed October 2012 - April 2015, Kerrville, TX

Call To Freedom hired me as a direct response copywriter to support several of their business and personal development brands, primarily DaniJohnson.com. In a short time I took on core responsibilities for the marketing team, including advertising, writ-ing and editing content and promotional materials, planning, executing and reporting on marketing campaigns, web-site optimization and email database management.

WorldVentures LLCEmployed July 2011 - October 2012, Plano, TXWorldVentures brought me in to establish a distinctive, engaging voice for their vari-ous product and service lines, including a discount travel club, travel agency, non-profi t foundation and B2B initiative. Working with an internal creative department, I was charged with pushing the creative boundaries of all company communications, including websites, collateral, newsletters, email campaigns and magazine content.

Freelance Marketing and CopywritingActive July 2010 - CurrentAs a freelancer I have served my clients by managing the launch of an e-commerce site, creating print ads, sales collateral, web copy, and editing their books as well as consulting on branding, strategy and messaging. Industries include oil & gas, protec-tive sporting gear, fi ne dining, luxury goods, personal development and travel.

The Point GroupEmployed July 2010 - July 2011, Dallas, TXAs a full-service PR and marketing agency, The Point Group hired me as a multi-tal-ented writer who could execute high-level concepts for a wide spectrum of B2B and B2C clients in industries ranging from medicine, oil and gas, to fi nance and fashion. Working with a team of creative veterans, I was involved in most aspects of agency life, including graphic design, CPG development, information architecture, SEO and studio production.

“’Creative’ isn’t a strong enough word for Zac’s abilities as a copywrit-er. From conception to execution, he can handle all aspects of any client’s marketing/communications needs.” ~Rebecca Larson

“Zac is of one those rare jewels... With minimal direction he can grasp complex technical content and deliver exceptional results.” ~Sandro Mazzini

“Zac also has a unique ability to take a raw idea with potential and spin it into amazing copy that is dead on.” ~LeeAnn Hickey

Pratt Institute - Brooklyn, NYBachelor of Fine Arts - Graduated 2009 Writing for Performance, Publication and Media

Education

References available upon request{ }

Testimonies

Results• Managed three online campaigns that generated $82k• Increased monthly member subscriptions by 600%• Built lead routing system that increased conversions by 800%• Ran Facebook ad campaign that garnered $56k and 18.5k leads• Wrote print ad campaign that generated $26 million in product orders

Workplace Philosophy

Passions and Projects

mail@zacgarver.com 714-599-13681106 Unit A Thiele Lane,Fredericksburg, TX 78624www.zacgarver.com

Why does your team need a glue guy?

I’m not talking office supplies. I’m talking about a key player whose te-nacity, creativity, consistency and leadership holds the team together in the clutch and makes stellar performances possible. He advocates hid-den potential and inspires excellence from everyone. He doesn’t need to score all the points, but he makes sure the team scores the win. I am that glue. I am that guy.

I’m a writer, so I’ve always got multiple book ideas or crazy projects sim-mering at any one time. Here are a few of the things I’m working toward. right now.

• I love the process of collaborating with people and using words to give shape and texture to their visions. Working as a professional writer has only reinforced the realization the only way to grow my skill as a writer is to increase my output. Personal projects help maintain this pressure.

• I’m a passionate game designer, I actually spend more time devel-oping ideas for new table-top and video games than actually playing existing games. I plan to establish a game publishing company as a platform to release them.

• I’ve finished the rough draft of a book on giving and receiving con-structive feedback. I plan to publish this independently in the next year.

• I’m currently publishing a blog that serves as an outlet for my insatia-ble curiosity. Each post is titled with a question and for the next 300 or so words I focus on that single question. I’d like to see this blog grow and feature questions from other significant creatives.

• I’ve been studying leadership for more than 15 years. I love dissect-ing the psychology of organzational structures and how to make them run better.

Courses:American Writers and Artists Inc. Six Figure Copywriting Course (2013)

Ash Ambirge’s Six Appeal Process Copywriting Course (2014)

Andre Chaperon’s AutoResponder Madness Email Marketing Course (2014)

Books:Neumeier, Marty. The Brand Gap. Berkeley: New Riders 2006

Whyte, David. Crossing the Unknown Sea: Work as a Pilgrimage of Iden-tity. Riverhead 2001

Lencioni, Patrick. The Five Dysfunctions of a Team. San Francisco: Jo-sey-Bass 2002

Kim, Gene; Behr, Kevin; and Spafford, George. The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win. Portland, Ore-gon: IT Revolution Press 2013.

Hanlon, Patrick. Primal Branding. New York, London, Toronto, Sydney: Free Press 2006

Laloux, Frederic. Reinventing Organizations: A Guide to Creating Orga-nizations Inspired by the Next Stage in Human Consciousness. Belgium: Nelson Parker 2014.

Steel, Jon. Truth, Lies, and Advertising: The Art of Account Planning. New York, Chichester, Weinheim, Brisbane, Singapore, Toronto: John Wiley & Sons, Inc 1998

Dandelion Seed Company Conference - 2014Network of artists, creatives and entrepreneurs gathering to connect, take in keynote speakers, participate in break-out groups; designed to equip people with the personal and creative tools necessary to build successful lives committed to the arts and out-of-the-box endeavors.

AWAI Fast Track to Copywriting Success Bootcamp - 2012A training event for copywriters and publishers in the direct response industry.

mail@zacgarver.com 714-599-13681106 Unit A Thiele Lane,Fredericksburg, TX 78624www.zacgarver.com

Continuing Education

Conference/Seminar Activities