Advertising WebquestA Webquest on propaganda and advertising

Introduction

The Task You are asked to make decisions every day. Many of

those are influenced by advertising. Do you know what advertisers are doing to get your money?

Camp’s Commercial Crew has hired you to create a commercial for one of their products. In order to do this, you must first understand what goes into an advertisement. You will explore slogans, logos, advertisements, and techniques used on teenagers. You will get into the minds of these advertisers n order to prepare your very own commercial.

The Process1. Take the General Knowledge of Persuasive

Communication Skills and Internet Understanding quiz. Write down your score on your handout.

http://volweb.utk.edu/Schools/bedford/harrisms/popquiz2.htm

2. Take the advertisement slogans and popular slogans quiz. Write down your score for both on your handout.

http://www.funtrivia.com/playquiz/quiz20820417d70a8.html

http://www.funtrivia.com/playquiz/quiz17321313d5ea0.html

3. Describe the 15 teen advertising strategies. http://

www.media-awareness.ca/english/resources/educational/handouts/advertising_marketing/mtt_advertising_strategies.cfm

Slogan and Logo handout.doc

Process, continued Practice!! Create your own ad for Burp Cola!  When

you finish, you'll reach a screen that says, "Great Job!"  Fill in this statement to describe the ad you created:

This ad would likely appeal to someone who

http://pbskids.org/dontbuyit/advertisingtricks/createyourownad_flash.html

Process, continued Complete the logo and slogan handout. See how

many you can get right! Check your answers with a partner when I tell you.

Slogan and Logo webquest.doc

Evaluation CHECKLIST YES NO

Quizzes were completed and grades were written down.

Teen advertising strategies were written down and discussed.

Burp Cola advertisement was created and the appeal was written down

Slogans and Logo worksheet was completed

Time was used wisely

Conclusion Now that we have practiced analyzing

advertisements, techniques, slogans, and logos, YOU are now ready to create your own

commercial!

Credits

http://kcs.k12k.com/schools/robinson-middle/robinson-middle-school-website/academics/eighth-grade/ms-allison-ball---language-arts/propaganda-webquest

http://www.chicousd.org/pvlib/LL/advert.pdf