Who are you presenting to?

What do they want to know?

Deliver the presentation to meet the objectives of your audience.

Carry a clear, consistent theme throughout your presentation.

Review outline so the presentation covers all required material in a logical sequence.

Develop smooth transitions between team members.

Know who is covering what & when.

Each team member should be up to speed on all parts.

Less is more!

Your power point should only highlight the main ideas or “speaking points’ for your presentation.

Also, only utilize relevant graphics.

If there's a chart or graph you need to explain, remember the three T's: touch, turn and talk.

Use note cards or an outline to avoid “reading” from you powerpoint.

Share pertinent details.

Each nugget you share should serve to demonstrate--clearly and quickly--the company's money-making potential.

Miscalculations, overly zealous projections or failure to explain missed numbers are all deadly.

Make sure your story matches the market and the numbers you present.

Every good presentation needs a strong opener & close--and not merely a summation of points and a simple thank you. Wow us! “Sell” us!

You must be prepared to answer their questions and/or respond to opposition.

Solicit feedback This could be your only opportunity to “win them over”.

Using a power point presentation, your completed storyboard, and your actual taped commercial, you will “pitch” the concept for your commercial to your “client”.

You will be graded on the following: Professional image (attire) Verbal skills should enhance presentation

(volume, pace, expression, language) Appropriate nonverbal skills should add to

presentation (posture, eye contact, gestures, facial expression) (continued)

Teamwork (in both the preparation and execution of the presentation)

Presentation must clearly communicate your marketing objectives.

Presentation must highlight the advertising appeals/strategies used and explains rationale behind all marketing decisions.

Presentation must explain which commercial format was used and why.

Presentation should “sell” the “client” on why your commercial will best suit their target audience.