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“ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20, 2000, Burlington, Vermont Bob Aldrich Supervisor, Internet Information Services and Web Development California Energy Commission E-mail: [email protected] Website: www.energy.ca.gov

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Page 1: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

“ Where do we go from here?And where is HERE anyway??? ”

“Energy Leadership in the 21st Century”State Energy Program’s2000 All-States Meeting

July 17-20, 2000, Burlington, Vermont

Bob AldrichSupervisor, Internet Information Services

and Web DevelopmentCalifornia Energy Commission

E-mail: [email protected]: www.energy.ca.gov

Page 2: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

We have information overload!• Local newspaper(s) & National papers like WSJ,

NY Times, Washington Post, LA Times• Hundreds of magazines and other periodicals• 3 to 20 local TV stations• 20 to 80+ local radio stations• Up to 100 cable channels or 300 satellite channels• 800 million publicly-accessible Internet pages• Myriad daily meetings• Friends, spouses, children

ALL CRAVING OUR ATTENTION!!!

Page 3: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

No wonder we want to run away!

BTW: You can find out more about renting a condo at this tropical paradise by logging onto:

www…..

Page 4: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Let’s look at the challenges people face when they search for

things on line.

What if you were looking to buy something for Fido or Rover or

maybe for Fluffy the Cat?

Page 5: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Just a fewfew of the dozens of choices!

+ =

Page 6: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Or what about buying a music CD? Just a fewfew choices….

Page 7: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Of course, that was last month.

eBay just bought half.com for $340 million

Page 8: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

It’s TOO, TOO confusing…

No one really knows where to turn, and the search engines…

DO THEY HELP??

Page 9: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Accessibility and Distribution of Information on the Web

• Article written by Drs. Steve Lawrence and Lee Giles, NEC Research Center, Princeton, NJ

• “Accessibility of Information on the Web,” in Nature, Vol. 400, pp. 107-109, 1999

• Obtain a copy by sending e-mail to:

[email protected]

• Can’t get paper on line unless a subscriber to Nature.

Page 10: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Conclusions From Their Study

• 85% of Internet users use search engines to find information. Consumers use search engines to locate and buy goods or to research decisions (such as choosing a vacation destination, medical treatment, election vote,or maybe energy efficiency???).

• The search engines are currently lacking in comprehensiveness and timeliness and do not index all sites equally.

• The current state of search engines can be compared to a phone book which is updated irregularly, is biased toward listing more popular information and has most of the pages ripped out.

Page 11: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Study Conclusion

• Search engine indexing and ranking may have economic, social, political and scientific effects. For example, indexing and ranking of on-line stores can substantially effect economic viability; delayed indexing of scientific research can lead to the duplication of work; and delayed or biased indexing may affect social or political decisions.

Page 12: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Search Engine Coverage Has Decreased

• Search engine coverage relative to the estimated size of the publicly indexable Web has decreased substantially since December 97, with no engine indexing more than about 16% of the estimated size of the publicly indexable Web.

Page 13: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Unequal Access

• Search engines are typically more likely to index sites that have more links to them (more ‘popular’ sites). They are also typically more likely to index U.S. sites than non-U.S. sites and more likely to index commercial sites than educational sites.

Page 14: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Out of Date or Can’t See Info

• Indexing of new or modified pages by just one of the myriad search engines can take many months.

• Most search engines can’t check databases, so if information is dynamically created, the search engines and Web spiders often cannot “see” that information.

Page 15: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Information Distribution

• 83% of sites contain commercial content

• 6% contain scientific or educational materials

• Only 1.5% of sites contain pornographic content

Page 16: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Millions of Pages

• The publicly indexable Web contains an estimated 800 million pages (as of February 1999 — a long time ago in “web age”).

• That encompasses about 15 terabytes (15 million megabytes) of information or about 6 terabytes of text after removing HTML tags, comments and extra “white space.”

Page 17: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Low Metadata Standards

• The simple HTML “keywords” and “description” metadata (structured data about data) tags are only used on the homepages of 34% of sites.

• Only 0.3% of sites use the Dublin Core metadata standard. (see: http://purl.org/dc/)

Page 18: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Let’s Take A Look At What Search Engines Give Us

• Search for words: “energy efficiency”

• Search on 12 search engines:

All the Web Alta Vista AOL.comAsk JeevesEncarta ExciteGoogle HotBot InfoSeek

Lycos NetscapeYahoo

Page 19: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

All the Web (Fast Search)www.ussc.alltheweb.com

• EREN - U.S. DOE’s Energy Efficiency & Renewable Energy Network

• Alliance to Save Energy• ETSU (UK) (part of part of

AEA Technology Environment)

• Energy Efficiency Best Practice Program (UK)

• CADDET Energy Efficiency (also a European site)

• Office of Energy Efficiency (Canada)

• Energy Saving Trust (UK)

472,056 documents searched

Page 20: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

AltaVistawww.altavista.com

• EREN • energy.copper.org

(commercial site extolling virtues of copper wire)

• Northwest Energy Efficiency Alliance

• World Energy Efficiency Assn.

• Alliance to Save Energy

• Energy Efficiency Conservation Authority (New Zealand)

167,985 “pages found”

Page 21: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

AOL.com (search engine)

• Energy Efficiency Best Practice Programme (UK)

• Energy Saving Trust (UK)

• Solstice: Energy Efficiency

• Residential Energy Efficiency Database (Canada)

• BROKEN LINK• World Energy

Efficiency Association

3,031 sites listed

Page 22: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Ask Jeeveswww.askjeeves.com

Page 23: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Encarata On-Line Encyclopedia(www.msn.com)

• Encarta article about trans-portation energy

• Link to “Energy Quest” website

• More articles• Link to LBL

Energy Saver website (http://homeenergysaver.lbl.gov/)

• More articles• Link to EREN

Page 24: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Excitewww.excite.com

• CADDET• World Energy

Efficiency Assn.• Northwest Energy

Efficiency Alliance• Office of Energy

Efficiency (Canada)

• Oak Ridge National Lab Energy Efficiency

• Energy Efficiency Conservation Authority (New Zealand)

? Sites in index – though CEC website is #10 on list

Page 25: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Googlewww.google.com

• EREN• CADDET• www.eco-web.com

“chapter” on energy efficiency

• World Energy Efficiency Association

• Solstice: Energy Efficiency

• Oak Ridge National Laboratory Energy Efficiency

534,000 documents

Page 26: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Google - New Search: “energy conservation”

• Missouri Dept. of Natural Resources

• Energy Quest page on “saving energy

• Louisiana Dept. of Natural Resources ”Energy Conserva-tion Enhancement Project”

• Energy Efficiency Conservation Authority (New Zealand)

• www.ecomall.com energy conservation links

381,999 documents

Page 27: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Hot Botwww.hotbot.com

• EREN• CADDET• Residential Energy

Efficiency Database (Canada)

• Oak Ridge National Lab

• Energy Efficiency Victoria (Australia)

• LBL Environmental Technologies Development Division

? Sites in index

Page 28: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

InfoSeekwww.infoseek.com

• EREN• World Energy

Efficiency Association

• Appalachian Log Homes

• Oak Ridge National Lab

• Northwest Energy Efficiency Assn.

• CEERT - Center for Energy Efficiency & Renewable Technologies

1,168,441 “matches”

Page 29: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

looksmartwww.looksmart.com

• EREN• Residential Energy

Eff. Database (Canada)

• DOE Office of Scientific and Technical Information’s Energy Eff. and Renewable Energy Database

• DOE -Landscaping for Energy Eff.

• Office of Energy Efficiency Services (Nepal)

Page 30: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Lycoswww.lycos.com

• EREN• CADDET• Residential Energy

Eff. Database (Canada)

• Oak Ridge National Laboratory

• United Nations Report on Energy Efficiency in Asia and Pacific Region

• Energy Efficiency Forum 2000

• Moving Markets for Energy Efficiency- promotes EE in developing countries

4 “by user traffic”; 470,142 “sites in catalog”

Page 31: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Netscapewww.netscape.com

• SOLSTICE (solstice.crest.org) Editor’s Choice

• Better Buildings Interactive

• Energy Eff. Best Practice Program (UK)

• Export Council for Energy Eff.

• Netherlands Energy Research Foundation

• Energy Conservation Hawaii, LLC

115 “reviewed websites”

Page 32: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Yahoowww.yahoo.com

• Even more confusing unless you know how to use Yahoo.

• Give you 12 categories: US government, building construction, Business to Business, etc.

• Also has 223 site matches to energy efficiency

? Total number of sites “reviewed”

Page 33: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Do all these myriad sites help the consumer find information?

• We doubt it…

• There is just too much information, hard to even know where to begin.

• The consumer / taxpayer / customer could spend hours, if not days, looking for good general information and / or specific info.

• So, where should a person turn to find unbiased, accurate information about energy efficiency?

Page 34: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

The debut of California’s

Consumer Energy Center

• Will debut in October 2000 in celebration of “Energy Awareness Month”

• Funded by a PVEA grant from U.S. DOE

• Spins off the Energy Commission’s website which began in December 1994 and kid’s website which began in October 1995.

Page 35: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Consumer Energy Center

• A single stop for information about:– Energy choices in home, business / industry

(water, agriculture, industrial energy)

– Transportation energy choices (alt fuel vehicles, high efficiency vehicles, etc.

– Renewable energy choices

• Modules can plug into these three main areas, so that additional info can be added later.

Page 36: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

Eventual Growth

• May eventually spin off to a foundation that could take over the day-to-day operations and running

• Collaborative efforts with other states and industry groups

• It is a:Comprehensive Web PORTAL on energy

Page 37: “ Where do we go from here? And where is HERE anyway??? ” “Energy Leadership in the 21st Century” State Energy Program’s 2000 All-States Meeting July 17-20,

The new URL / Web Address

www.consumer energy center.org

(It’ll also be .com and .net)

Debuts!! October 2000!!Debuts!! October 2000!!


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