[ When you celebrate, we’re there. ]

HEIDELBERGDISTRIBUTING COMPANY is a family owned and operated company that markets and delivers the finest beer, wine, spirits, and non-alcohol beverages to retailers in Ohio and Kentucky – to your local grocers, convenience stores, corner bars, restaurants, and more. Products on Heidelberg trucks come from local suppliers and from suppliers all over the U.S. and the world.

ONE MAN, ONE TRUCK: Starting in 1938, our founder, Albert W. Vontz drove a truck every day from the Heidelberg Brewery in Covington, KY to deliver the popular Student Prince and Heirloom beers to retailers in Dayton, OH. The brewery closed in 1946, but Vontz kept the Heidelberg name and found new beer and wine products to distribute.

Today we are still family owned and operated. Third and fourth generation Vontz and Miller families are actively involved in the leadership and daily operations. Albert W. Vontz,

1938

SINCE 1938

THE HEIDELBERG FAMILY OF COMPANIES

IS COMPRISED OF NINE WAREHOUSE & OFFICE

FACILITIES LOCATED IN: CINCINNATI EVENDALE

CLEVELAND COLUMBUS

DAYTON LORAIN TOLEDO

YOUNGSTOWN NORTHERN KENTUCKY

➢ 1,600 Associates {Brand Ambassadors!}

➢ 18,000 Beverages➢ 740 Suppliers➢ 2 Million Square Feet of Warehouse➢ 300,000 Square Feet of Cooler Space➢ Serving 26,000 Retailers

throughout Ohio and Kentucky

TOLEDO

CLEVELAND

LORAINYOUNGSTOWN

COLUMBUS

DAYTON

EVENDALE

CINCINNATI

HEBRON

The Associate Wheel shows how our departments are

interconnected and turn towards the same goal while highlighting our core values …helping us Thrive, Adapt

and Lead the Way to be Our Customers’ #1 Choice.

EVERY ASSOCIATE KEEPS THE

WHEEL TURNING

Population Estimates 2018: 11.69 Millionmaking it the 7th Largest State in the U.S.

51% are Female / 49% are Male81.9% are White / 12.3% are African-American

21+ Consumers: 8.5 Million

Consumption Per Year of Approximately 105 Million Cases of Malt BeveragesRanked 7th in the U.S.

Estimated 177 Breweries in OperationRanked 12th in the U.S. (BA 2016 Stats)

Ohio Produced Craft: 1.3 Million BBLs – or about 17.9 Million Cases*

Ranked 4th in the U.S. *includes Boston Beer numbers

OHIOThe Heart of It All

OHIOOhio is a Minimum Markup State on beer.

Minimum markup is 25% at retail. No minimum markup at wholesale.

All sales & purchases of alcoholic beverages by a retail licensee are COD.

Post-Offs are legal. Chain notification typically requires 30-60 days.

Ohio is an FOB Reduction state for price promotion.

Scan-Backs and Quantity Discounts are not permissible.

Instant Redeemable Coupons (IRCs) are permissible but cannot be tied to alcohol purchase.

Mail-In Rebates (MIR) are legal if offered to all retailers and must be funded 100% by the manufacturer.

PRICING & DISCOUNTING

RULES & LAWSBeer can be sold in all types of retail outlets holding a permit.

Ohio Beer Tax: Fortunately, there have been no recent attempts to increase the excise tax of $0.18 / gallon.

On-Premise Sampling is permissible. (consumer product instruction or sample servings)

Off-Premise Sampling is permissible only to holders of D-8 Permits. (generally limited to grocery and specialty beer stores)

Line Cleaning must be done by retailer or third party company.

Signs and Advertising Materials are permissible to consumers and retailers with restrictions. (consumer limit: $3 / retailer limit: $25 / glassware: $50 annually / off premise display items: $300 / neons, mirrors, banners, & signs may be provided free of charge)

OHIO

HEIDELBERG BEER

YOUNGSTOWN

CLEVELAND

LORAIN

TOLEDO

COLUMBUSDAYTON

CINCINNATI EVENDALE

in Ohio➢ 10 Beer Sales Teams➢ 22 Key Account Managers➢ 54 District Managers➢ 265 Sales Associates➢ 10 Certified Cicerones➢ 20 MBAA Beer Stewards➢ 200+ Certified Beer Servers➢ 12 Draft Technicians

We are Ohio’s LARGEST Beer Distributor – and the 14th Largest in the U.S.*

*2017 Beer Business Daily {based on case volume}

In 2017...Delivered 24.3 Million Cases

17.3 Million CEs of Beer7 Million 9L Cases of Wine/Spirits

3 Out of Every

4 Cases We Deliver

is BEER

BEER & AB BEER SALES DIVISIONAl Vontz IIICo-Chairman

Vail Miller, SrCo-Chairman

Dan O’Hara

GSM Cinti / AB

3 KAMs

6 DMs

22 Sales Professionals

Rob VanMetre

GSM Dayton / AB

3 KAMs

7 DMs

29 Sales Professionals

DJ Homan

GSM Cinti / OV

7 DMs

35 Sales Professionals

Derek Kirschner

GSM Cleveland

13 DMs

66 Sales Professionals

Dan Diem

GSM Columbus

12 DMs

42 Sales Professionals

Randy Cook

GSM Dayton

1 DM

38 Sales Professionals

Ian Husk

GSM Lorain

4 DMs

23 Sales Professionals

Ryan Masters

GSM Toledo

6 DMs

29 Sales Professionals

Paul Gause

GSM Youngstown

2 DMs

10 Sales Professionals

Vail Miller, JrCEO

Joe NollCOO

Nick DuceyVP Sales / AB InBev

Pat O’SullivanEVP / Chief Sales Officer

Greg MichalecSenior VP Sales / Beer

Todd PattersonVP Sales / Beer

Chris EmmonsDirector of Craft

Nicole Rouhana

Corporate Craft Brand Manager

CINCINNATI

EVENDALECINCINNATI

YOUNGSTOWN

CLEVELAND

LORAIN

TOLEDO

COLUMBUSDAYTON

Facilities2 Divisions Serving 8 Counties:Adams / Brown / Butler / Clinton / Clermont / Hamilton / Highland / Warren

➢ Cincinnati’s Anheuser-Busch InBev Division Serves Hamilton County

➢ Ohio Valley Beer in Evendale Serves All 8 Counties

Estimated Population:

1,870,000 80% White 15% African-American 2% Hispanic 3% Other

Hamilton County = 43% of Cincinnati Market

2897 Accounts[ 1362 Off-Premise / 1535 On-Premise ]

CINCINNATI

Office & Warehouse:Nearly 225,000 sq ftCooler Space: 10,000 sq ft

AB InBev Associates: 122

Operating 32 Delivery Routes Daily in Hamilton County

Vice President & General Manager: Toby CostonVice President of Sales / AB InBev: Nick DuceyGeneral Sales Manager / AB InBev: Dan O’Hara

DMs: 6Craft DM: 1Key Account Managers: 3Sales Professionals: 22Merchandisers: 5On-Premise Promotions Coordinator: 1Special Events Coordinator: 1Draft Technician: 1

Suppliers: [with market share]

Anheuser-Busch 41% Constellation Beer 4.3% Yuengling 2.3%

Overall Beer Market Share: 47.6%Annual Sales Volume: 3.8MM C/E

CINCINNATIEVENDALE

Warehouse:195,000 sq ftCooler Space: 17,750 sq ft

Associates: 170Operating 32 Delivery Routes Daily to 8 Counties

Vice President & General Manager: Brian CunninghamGeneral Sales Manager, Beer Division: D.J. Homan

DMs: 7Craft DM: 1Key Account Managers: 3Sales Professionals: 35Merchandisers: 5On-Premise Promotions Coordinator: 1Special Events Coordinator: 1Draft Technician: 1

Beer Exclusive Team in 90% of Territory3 Beer/Wine Sales Professionals in Rural Areas

Delivery Accuracy: 99.95%Average: 92 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.17% of SalesInventory Frequency: All Beer Products Twice a Month

Top 5 Suppliers: [with market share]

Pabst Brewing Co. 3.3% Heineken USA 2.5% Boston Beer Co. 2.3% Mark Anthony Brands 2.2% North American Breweries 1.5%

Overall Beer Market Share: 14.8%

YOUNGSTOWN

CLEVELAND

LORAIN

TOLEDO

COLUMBUS

DAYTON

DAYTON

CINCINNATI EVENDALE

Facility2 Divisions Serving Dayton, Springfield,and Surrounding Suburbs of 11 Counties:Auglaize / Champaign / Clark / Darke / Greene / Logan / Mercer / Miami / Montgomery / Preble / Shelby with parts of Fayette / Madison / Northern Warren Counties

➢ Anheuser-Busch InBev Division Serves 5 Counties: Champaign / Clark / Greene / Miami / Montgomery / with parts of Fayette / Madison Counties

➢ AOB Division Serves All 11 Counties plus Parts of 3 Counties

Estimated Population:

1,200,000 80% White 15% African-American 2% Hispanic 3% Other

Montgomery County = 45% of Dayton Market

2054 Accounts[ 997 Off-Premise / 1057 On-Premise ]

DAYTONOffice & Warehouse:Nearly 779,000 sq ftDraft Cooler Space: 32,000 sq ft

244,000 sq ft Climate-Controlled Warehouse Maintained at 68° or Less Year-Round

Associates: 315

Operating 51 Delivery Routes Daily Including 5 Draft Delivery Routes with Refrigerated Trailers

Vice President & General Manager: Chris RammelGeneral Sales Manager: Randy Cook

DMs: 1Key Account Managers: 1Sales Professionals: 38Merchandisers: 3Special Events Coordinator: 1Draft Technician: 1

7 Beer Exclusive Sales Professionals31 Beer/Wine Sales Professionals

Top 5 Suppliers: [with market share]

Boston Beer Co. 2.1% Mikes 1.7% North American Breweries 1.2% Rhinegeist 1.0% Sierra Nevada 0.3%

Overall Beer Market Share: 7.25%

Delivery Accuracy: 99.96%Average: 46 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.14% of Sales

DAYTONVice President & General Manager: Chris RammelVice President of Sales / AB InBev: Nick DuceySenior Market Manager/Yuengling Brand Manager: Rob VanMetre

DMs: 7Craft DM: 1Key Account Managers: 3Sales Professionals: 29Merchandisers: 5On-Premise Promotions Coordinator: 1Special Events Coordinator: 1Draft Technician: 1

Office & Warehouse:Nearly 779,000 sq ftDraft Cooler Space: 32,000 sq ft

244,000 sq ft Climate-Controlled Warehouse Maintained at 68° or Less Year-Round

Associates: 315

Operating 51 Delivery Routes Daily Including 5 Draft Delivery Routes with Refrigerated Trailers

Top 2 Suppliers: [with market share]

Anheuser-Busch 55% Yuengling 6%

Overall Beer Market Share: 61.0%Annual Sales Volume: 6.1MM C/E

YOUNGSTOWN

CLEVELAND

LORAIN

COLUMBUS

CINCINNATI EVENDALE

TOLEDOTOLEDO

DAYTON

Facility1 Division ServingToledo, Lima, Findlayand Surrounding Suburbs of 14 Counties:Allen / Defiance / Fulton / Hardin / Hancock / Henry / Lucas / Ottawa / Paulding / Putnam / Sandusky / Van Wert / Williams / Wood and a small section of Seneca County

Estimated Population:

1,050,000 81% White 10% African-American 6% Hispanic 3% Other

Lucas & Wood Counties = 53% of Toledo Market

2092 Accounts[ 1015 Off-Premise / 1077 On-Premise ]

TOLEDOOffice & Warehouse:Nearly 163,000 sq ftCooler Space: 7,900 sq ft

Associates: 125

Operating 25 Delivery Routes Daily

Vice President & General Manager: Tom McHughGeneral Sales Manager: Ryan Masters

DMs: 6Key Account Managers: 1Sales Professionals: 29Merchandisers: 3Special Events Coordinator: 1Draft Technician: 2

Beer Exclusive Sales Professionals Operate in Toledo Metro Area

Top 5 Suppliers: [with market share]

Coors Brewing Co. 6.5% North American Breweries 2.9% Boston Beer Co. 2.5% Mark Anthony Brands 1.9% Heineken USA 1.8%

Overall Beer Market Share: 15.5%Toledo Share: (Lucas & Wood Counties) 22%

Delivery Accuracy: 99.97%Average: 56 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.13% of Sales

YOUNGSTOWN

CLEVELAND

LORAIN

CINCINNATI EVENDALE

DAYTON

COLUMBUS

COLUMBUS

TOLEDOFacility

1 Division ServingColumbus, Athens, Portsmouthand Surrounding Suburbs of 28 Counties:Athens / Belmont / Coshocton / Delaware / Fairfield / Fayette / Franklin / Gallia / Guernsey / Hocking / Jackson / Knox / Lawrence / Licking / Madison / Meigs / Monroe / Morgan / Muskingum / Noble / Perry / Pickaway / Pike / Ross / Scioto / Union / Vinton / Washington

Estimated Population:

2,746,673 83.6% White 11.3% African-American 2.9% Hispanic 2.2% Other

Franklin County = 43% of Columbus Market

4402 Accounts[ 2050 Off-Premise / 2352 On-Premise ]

COLUMBUSOffice & Warehouse:Nearly 165,000 sq ftCooler Space: 7,900 sq ft

Associates: 228

Operating 40 Delivery Routes Daily

Vice President & General Manager: Greg MauerGeneral Sales Manager: Dan Diem

DMs: 12Craft Brand Managers: 1Key Account Managers: 3Sales Professionals: 42Merchandisers: 3Special Events Coordinator: 1Draft Technician: 1

Beer Exclusive Sales Professionals Operate in Columbus Metro Area

Top 5 Suppliers: [with market share]

Constellation Beer 7.5% North American Breweries 2.1% Mark Anthony Brands 1.7% Ballast Point 0.2% Deschutes 0.2%

Overall Beer Market Share: 8.7%Share in Franklin & Delaware Counties: 12.5%

Delivery Accuracy: 99.84%Average: 49 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.25% of Sales

YOUNGSTOWN

CLEVELAND

CINCINNATI EVENDALE

DAYTON

TOLEDO

LORAINLORAIN

COLUMBUS

Facility1 Division Serving Lorain, Avon Lake, Lake Erie Islands, Western Cleveland Suburbs, and Surrounding Suburbs of14 Counties:Ashland / Crawford / Erie / Huron / Holmes / Lorain / Marion / Morrow / Ottawa / Richland / Sandusky / Seneca / Wayne / Wyandot

Estimated Population:

1,095,000 86% White 7% African-American 4% Hispanic 3% Other

Lorain County = 28% of Lorain Market

1911 Accounts[ 893 Off-Premise / 1018 On-Premise ]

LORAINOffice & Warehouse:170,000 sq ftCooler Space: 7,000 sq ft

Associates: 110

Operating 24 Delivery Routes Daily

Vice President & General Manager: Kevin KnightGeneral Sales Manager / Beer: Ian Husk

DMs: 4Key Account Managers: 1Sales Professionals: 23Merchandisers: 3Special Events Coordinator: 1Draft Technician: 1

Delivery Accuracy: 98.93%Average: 39 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.02% of Sales

Top 5 Suppliers: [with market share]

North American Breweries 3.1% Constellation Beer 2.6% Boston Beer Company 2.1% Great Lakes Brewing 1.7% Mark Anthony Brands 1.5%

Overall Beer Market Share: 11.1%Share in Lorain, Erie, Huron, Ottawa, & Sundusky Counties: 14.4%

YOUNGSTOWN

CINCINNATI EVENDALE

DAYTON

TOLEDO

CLEVELAND

LORAIN

CLEVELAND

COLUMBUS

Facility1 Division Serving Cleveland, Akron, Canton, and Surrounding Suburbs of 10 Counties:Ashtabula / Carroll / Cuyahoga / Geauga / Lake / Medina / Portage / Stark / Summit / Tuscarawas

Estimated Population:

2,859,360 78% White 18% African-American 3% Hispanic 1% Other

Cuyahoga County = 44% of Cleveland Market

6053 Accounts[ 2681 Off-Premise / 3372 On-Premise ]

CLEVELANDOffice & Warehouse:Nearly 150,000 sq ftCooler Space: 6,000 sq ft

Associates: 207

Operating 30 Delivery Routes Daily

President & General Manager: Sean HiceGeneral Sales Manager / Beer: Derek Kirschner

DMs: 13Craft Brand Managers: 1Key Account Managers: 4Sales Professionals: 66Craft Team: 2 DMs / 7 Sales Pros / 1 KAMMerchandisers: 4Special Events Coordinator: 1Draft Technician: 1

Craft Team Calls on Key Accounts in Cleveland & Akron

Top 5 Suppliers: [with market share]

Thirsty Dog 0.2% Deschutes 0.1% Victory Brewing Company 0.1% Uinta Brewing 0.1% Brooklyn Brewing 0.07%

Overall Beer Market Share: 1%

Delivery Accuracy: 99.86%Average: 53 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.13% of Sales

YOUNGSTOWN

CINCINNATI EVENDALE

DAYTON

TOLEDO

LORAIN

CLEVELAND

YOUNGSTOWN

COLUMBUS

Facility1 Division Serving 5 Counties:Columbiana / Harrison / Jefferson / Mahoning / Trumbull

Estimated Population:

633,161 90% White 8% African-American 1% Hispanic 1% Other

Mahoning County = 37% of Youngstown Market

1303 Accounts[ 593 Off-Premise / 710 On-Premise ]

YOUNGSTOWNOffice & Warehouse:Nearly 26,000 sq ftCooler Space: 2,000 sq ft

Associates: 38

Operating 7 Delivery Routes Daily

Vice President & General Manager: Tom McClaffertyGeneral Sales Manager: Paul Gause

DMs: 2Sales Professionals: 10Merchandisers: 1Special Events Coordinator: 1Draft Technician: 1

Top 5 Suppliers: [with market share]

Mikes 1.6% Great Lakes Brewing 1.1% Sierra Nevada 0.25% Thirsty Dog 0.25% Deschutes 0.2%

Overall Beer Market Share: 3%

Delivery Accuracy: 99.99%Average: 49 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.08% of Sales

DISTRIBUTORS OF FINE WINE | PREMIUM BEER | SPIRITS

FAMILY-OWNED & OPERATED SINCE 1938