what bath & body works is.. the company launched in 1990 in new albany, oh a brand was...
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Bath & Body Works
What Bath & Body Works is.. http://vimeo.com/groups/8432/videos/
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The Company Launched in 1990 in New Albany, OH
A brand was launched under the Umbrella of the Limited Company.
Products Solds
Company Size
Total Stores = 1606 United States Canada Middle East
Total Selling Sq Feet= 3,850,000
Company Net Sales (in millions)= $2,515
Who is the Target Customer?
Primary: Women age 18-44 Product categories target specific customer
based on the products Secondary: Men and Children
Products specifically geared
Current Marketing Srategy Integrated Marketing
Bounce-Back Coupons Direct Mail Email Capture Mobile Coupons Facebook YouTube
YouTube Online Web Commercials to introduce
new products Customer get to share reviews, how to
use coupons to get the best deal http://
www.youtube.com/user/bathandbodyworks?blend=7&ob=5
Facebook Fans get exclusive free gifts Customers also have chances to Facebook
Chat with creators of the products Fans get a chance to review products and
talk about their Bath & Body Works experiences
http://www.facebook.com/bathandbodyworks
SWOT Analysis Strengths
Reasonable Price Recognized Brand Image Strong Customer Loyalty
Weakness Large box company that carry same type of
products Unsuccessful promotion of new natural
products
SWOT Analysis Cont. Opportunity
E-Commence- better understanding of target market
Social Media Optimization Twitter Promote and educate natural products
Threats Reduced Spending due to economy Competition form other body care shops
New Digital Marketing Strategy
Stronger presence on Twitter
Social Shopping on Website