« WEST MEETS EAST »The hair look at the Joseph S/S ’15 show in London, took on a West meets East aesthetic, described by Eugene Souleiman, Creative Director, Wella Professionals, as ‘Scouse Geisha’. The Scouse element coming from the strict effect of the hair being pulled back from the face, a look reminiscent of Northern Britain, and the hint of Geisha coming from the beautifully loose sculpted pony tail at the back of the head.

1. Wash and condition hair using Wella Professionals Brilliance Shampoo and Conditioner.

2. Roughly dry the hair, turning the head the head upside down and blasting the roots to create volume.

3. Once the hair is dry, work with the hair to create a raw, textured feeling by spraying the hair with Wella Professionals Ocean Spritz.

7. Next, dry the hair using a diffuser attachment. Once the hair is completely dry, snip the elastic on both the ponytails, and brush the hair through. Use a straightening iron to remove the elastic line.

8. Pull the hair back in to a pony tail level with the bottom of the ears. Tie with elastic then gently pull the elastic around 10cm down the shaft of the pony tail to create a baggy effect beneath the tail.

9. Finally pin the pony tail close to the head, ‘squashing’ the baggy section underneath to form a loose Geisha style wave.

10. Finish off with a liberal spray of Wella Professionals Stay Styled hair spray.

Credit Info:Hair Styling by: Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling

4. Section off a circular section of hair around the back of the crown, and using a soft bristle brush, pull the hair back in to a pony tail, spraying the hair with Wella Professionals Stay Styled hairspray as you pull back. Bind the hair with elastic to a depth of around 10cm to ensure that the pony tail sits away from the head.

5. Now take the remaining hair (leaving a veil of hair at the front of the head), section by section and brush back to create an outer pony tail, encircling the original one. Using Wella Professionals Stay Styled hairspray on the roots as you brush to give a smooth, taut finish. Bind the ponytail on to the bound base.

6. Brush the veil of hair backwards to create a smooth effect; this should stick to the existing hairspray.