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Career & Technical Education BE52 – Marketing I

Course #: BE52 Grade Level: 9-12 Course Name: Sales and Marketing I Level of Difficulty: AveragePrerequisites: None # of Credits: 2 semesters – 1 Credit

The following is a Career and Technical Education (CTE) class under the Marketing Program.

Marketing I Units and Understanding StatementsUnit 1: Marketing Is All Around Us

Students will be able to examine the scope of marketing.Unit 2: Basic Marketing Concepts

Students will state the marketing concept, explain the marketing mix and define what constitutes a market.Unit 3: Communication

Students will understand communication skills essential in the business world and daily life.Unit 4: Interpersonal Relationship Skills

Students will evaluate key personal traits, interpersonal skills and elements of teamwork which are critical for job success.Unit 5: Management Skills

Students will assess the basic management functions of planning, organizing, and controlling as well as different management structures including vertical and horizontal management.

Unit 6: Preparing for the Sale The student will distinguish between the three basic sales situations: business-to-business, retail and telemarketing.

Unit 7: Initiating the Sale Students will construct an approach using the first two steps of the sales process to determine customer needs.

Unit 8: Presenting the Product Students will simulate the essential steps in the sales process by presenting the product and overcoming objections.

Unit 9: Closing the Sale The students will investigate the last three phases of the sales process by closing the sale, suggestion selling, and relationship

marketing.Unit 10: Using Math in Sales

Students will evaluate the sales process by recording the transaction using technology.Unit 11: Promotional Concepts and Strategies

Students will assess the promotional mix by using the four basic types of promotion: advertising, selling, sales promotion, and public relations.

Unit 12: Visual Merchandising and Display Students will discuss the importance of visual merchandising as a promotional strategy.

Unit 13: Advertising Students will differentiate the different types of advertising available to promote a business.

Unit 14: Preparing Print Advertisements Students will analyze the components of advertising with print ads.

Unit 15: The Free Enterprise System1

Career & Technical Education BE52 – Marketing I Students will understand the operation of the United States free enterprise system as it relates to the role of government and the

power of consumers.Unit 16: Global Economies

Students will analyze different global economic systems and concepts.Unit 17: Business and Social Responsibility

Students will distinguish the purpose of business ethics, government regulations, and social responsibility.Unit 18: International Trade

Students will differentiate the role of government in relation to international trade and the benefits of trading.

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COMMON CORE STANDARDS

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Career & Technical Education BE52 – Marketing IThe following Reading and Writing performance objectives are integrated throughout the entire course:Reading:

9-10.RST.1 Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.

9-10.RST.8 Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.

Writing: 9-10.WHST.5 Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on

addressing what is most significant for a specific purpose and audience. 9-10.WHST.9 Draw evidence from informational texts to support analysis, reflection, and research.

Speaking and Listening 9-10.SL.1 Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse

partners on grades 9-10 topics, texts, and issues building on others’ ideas and expressing their own clearly and persuasively. 9-10.SL.4 Present information, findings, and supporting evidence clearly, concisely, and logically such that listeners can follow the line of

reasoning and the organization, development, substance, and style are appropriate to purpose, audience, and task.

Language 9-10.L.6 Acquire and use accurately general academic and domain-specific words and phrases, sufficient for reading, writing, speaking,

and listening at the college and career readiness level, demonstrate independence in gathering vocabulary knowledge when considering a word or phrase important to comprehension or expression.

Math HS.A-CED.1 Create equations and inequalities in one variable and use them to solve problems. 7.RP.3 Use proportional relationships to solve multistep ratio and percent problems.

BE52 Marketing I Processes - Suggested Teaching Timeline

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Career & Technical Education BE52 – Marketing IFirst Semester Second Semester

August Sept. Oct. Nov. Dec. Jan. Feb. March April May

Participate in DECA Leadership Activities

Unit 1: Marketing is All Around Us 2 weeks

Unit 2: Basic Marketing Concepts 2 weeks

Unit 3: Communication1 week

Unit 4: Interpersonal Relationship Skills 1 week 1 week

Unit 5: Management Skills2 weeks 1 week

Unit 6: Preparing for the Sale1 week

Unit 7: Initiating the Sale1 week

Unit 8: Presenting the Product1 week

Unit 9: Closing the Sale1 week

Unit 10:Using Math in Sales1 week

First Semester Second SemesterAugust Sept. Oct. Nov. Dec. Jan. Feb. March April May

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Career & Technical Education BE52 – Marketing IUnit 11:Promotional Concepts

and Strategies 2 weeks

Unit 12:Visual Merchandising and Display 1 week 2 weeks

Unit 13:Advertising1 week

Unit 14:Preparing Print Advertisements 1 week 1 week

Unit 15:The Free Enterprise System 2 weeks

Unit 16:Global Economies1 week 1 week

Unit 17:Business and Social Responsibility 3 weeks

Unit 18:International Trade3 weeks

Unit 1: Marketing Is All Around Us Students will be able to examine the scope of marketing.

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Career & Technical Education BE52 – Marketing IUnit 1: Marketing Is All Around Us

Knowledge and Skills Arizona CTE Standards Economic Skills ResourcesKnowledge:

The meaning of marketing The foundations of marketing The functions of marketing The benefits of marketing The meaning of economic utility The five economic utilities and how to

distinguish the four that are related to marketing

The importance of marketing careers to the US economy

The benefits of working in marketing Employment opportunities for people trained

in marketing Examples of jobs within marketing

occupational areas and at different skill levels

Skills: Describe marketing functions Explain the importance of marketing plans Examine traditional, non-traditional and

entrepreneurial occupational choices Research marketing career opportunity

information Review common marketing job descriptions Examine industry trends in marketing

occupations Complete self assessment of aptitudes and

interests and how they apply to careers Investigate the level of education needed for

certain marketing careers Research employment opportunities through

the use of technology Use word processing software to prepare

letters, memorandums, and reports

4.0 Examine concepts, research, and information needed to develop and implement a marketing plan

4.2 Describe marketing functions4.8 Use problem-solving strategies4.9 Explain the importance of marketing

plans4.24 Prepare a multi-media promotion

based on research6.0 Apply selling concepts

6.9 Address the needs of individual personalities

6.10 Establish a relationship with clients/customers

Marketing Essentials Textbook Chapter 1

Kuder Navigator system utilizing Navigator to upload resumes and explore job search functions to supplement ECAP

Unit 2: Basic Marketing Concepts

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Career & Technical Education BE52 – Marketing IUnit 1: Marketing Is All Around Us Students will state the marketing concept, explain the marketing mix and define what constitutes a market.


The marketing concept The difference between customers and

consumers What a market is and how it can be

described What target marketing is and how it can be

described The four P’s of the marketing mix What market segmentation is and the four

methods used to segment a marketing The current demographic, psychographic,

and geographic trends

Skills: Explain the importance of marketing plans Present the marketing plan Describe cultural/ethnic differences Create a product prototype

1.0 Analyze factors that influence consumer behavior

1.1 Describe how personal values influence consumer behavior

1.2 Describe how diversity influences purchasing decisions made by consumers


4.8 Use problem-solving strategies4.9 Explain the importance of marketing

plans8.0 Examine fundamental management

concepts that affect business decision making

8.6 Describe cultural/ethnic differences

Marketing Essentials textbook chapter 2

Glencoe Marketing Series Sports & Entertainment Marketing chapter 1 (World of marketing and chapter 3 The sports market)

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Career & Technical Education BE52 – Marketing IUnit 3: CommunicationStudents will understand communication skills essential in the business world and daily life.


The six primary elements of communication How to arrange the setting for a business

meeting How to use listening skills to improve your

understanding of messages Three blocks to listening with understanding Three skills that will help you read with

understanding The three most common purposes for

speaking The four basic patterns for organizing a

formal speech The four-step method for training Parliamentary procedure and its purposes Proper telephone skills The three basic considerations in writing

Skills: Practice the fundamentals of communication Foster positive working relationships Explore the nature of staff communication Analyze group working relationships Determine strategies related to customer

relations Participate as a team member Conduct formal/informal research to collect

appropriate topical information Organize information and develop an outline

career portfolio Write business communication using

appropriate format for the situation (CC Standard 9-10.WHST.5)

Using appropriate technology, prepare a draft document (i.e. business letter, email, memo, etc.) using established rules for grammar, spelling and sentence construction (CC Standard 9-10.WHST.9)


4.1 Describe the impact of quality business communications on the success of a marketing organization

6.0 Apply selling concepts6.9 Address the needs of individual

personalities6.10 Establish a relationship with

clients/customers8.0 Examine fundamental management


8.4 Determine personal characteristics of effective leaders

8.5 Compare and contract leadership and management styles


Kuder Navigator

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Career & Technical Education BE52 – Marketing IUnit 3: Communication

Unit 4: Interpersonal Relationship SkillsStudents will evaluate key personal traits, interpersonal skills and elements of teamwork which are critical for job success.

Knowledge and Skills Arizona CTE Standards Economic Standard ResourcesKnowledge:

The importance of understanding others How personal traits can be more effective in

relations with other people How personal skills relate to successful

interpersonal relations How interpersonal skills may be used in

marketing The importance of teamwork in the business

world Six aspects of successful teamwork

Skills: Interpret verbal and nonverbal

communication Examine barriers to effective communication Assess client communication skills through

role plays Critique characteristics of an effective team

player Determine characteristics of effective teams Survey techniques to involve each member

of the team Practice teamwork required for the marketing

field Evaluate the fundamentals of communication Originate positive working relationships Explore the nature of staff communication Analyze group-working relationships Determine strategies related to customer

relations Validate your positive contributions as a

member of a team


4.1 Describe the impact of quality business communications on the success of a marketing organization

6.0 Apply selling concepts6.9 Address the needs of individual


clients/customers8.0 Examine fundamental management




8.11 Evaluate the nature of leadership

Marketing Essentials textbook Chapter 10

Personality assessment (i.e. colors)

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Unit 5: Management SkillsStudents will assess the basic management functions of planning, organizing, and controlling as well as different management structures including vertical and horizontal management.


How horizontally organized companies differ from traditionally organized companies

The three levels of management How a self-managing team functions The three functions of management The management techniques used by

effective managers How to motivate employees through a

system of rewards

Skills: Examine the five management functions:

planning, organizing, directing, staffing ad controlling

Illustrate the methods a marketing organization can use to effectively manage its economic resources

Analyze the roles of support staff, supervisors, managers and technology in achieving business goals

Determine personal characteristics of effective leaders

Compare and contrast leadership and management styles

Investigate the concept of management Justify the role of management in achieving

quality Compare the types of marketing business

ownership including sole proprietorship, partnership and corporations

Analyze management strategies related to business risk

Evaluate the nature of leadership

8.0 Examine fundamental management concepts that affect business decision making

8.1 Define the five management functions: planning, organizing, directing, staffing, and controlling

8.3 Describe the roles of support staff, supervisors, managers, and technology in achieving business goals



8.7 Describe the concept of management

8.8 Discuss the role of management in achieving quality

Marketing Essentials Chapter 11

Internet Motivating

Employees

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Career & Technical Education BE52 – Marketing IUnit 5: Management Skills

Knowledge and Skills Arizona CTE Standards Economic Standard ResourcesSkills continued:

Research a leader in management as a potential employer

Demonstrate interviewing skills, including pre-interview preparation and post-interview follow-up

Conduct formal/informal research to collect appropriate topical information

Apply active listening skills Demonstrate appropriate technologies for a

formal presentation in marketing Prepare and deliver presentations Conduct formal/informal research to collect

appropriate topical information

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Unit 6: Preparing For The SaleThe student will distinguish between the three basic sales situations: business-to-business, retail and telemarketing. The goals for selling are discussed.


The definition and goals of selling The various sales situations encountered in

the business world The definition of feature-benefit selling How customers make decisions and the

difference between rational and emotional buying decisions

Sources for developing product information Prospecting sources and methods How leads are developed Preparation for the sale in business-to-

business selling and retail selling

Skills: Explain the importance of sales forecasting Role play the steps of the sale Formulate the key factors in building a

clientele Develop a rapport with client/customer Forecast client/customer needs


1.3 Analyze customer buying decisions4.0 Examine concepts, research, and

information needed to develop and implement a marketing plan

4.17 Explain methods and sources of prospecting for new customers

6.0 Apply selling concepts6.1 Explain the importance of sales

forecasting6.2 Discuss the nature and scope of

selling6.3 Determine key factors in building a

clientele6.4 Analyze product information to

identify product features and benefits

6.5 Assess customer/client needs6.6 Analyze support activities needed

for selling6.7 Analyze technology for use in sales

functions6.8 Facilitate customer buying decisions

7.0 Examine sales pathways7.1 Compare retail and wholesale sales

methods7.2 Examine business to business sales7.3 Discuss telemarketing sales

techniques7.4 Examine internet sales

Marketing Essentials chapter 12

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Unit 7: Initiating the SaleStudents will construct an approach using the first two steps of the sales process to determine customer needs.


The seven steps of a sale The importance and purposes of the

approach in the sales process How business-to-business sales

representatives conduct the initial approach The three initial approach methods used by

retail sales people Why determining needs is an essential step

in the sales process Three methods used for determining needs

Skills Analyze product information to identify

product features and benefits Assess customer/client needs Analyze support activities needed for selling Analyze technology for use in sales functions Address the needs of individual personalities Establish relationship with client/customer Assess client/customer needs Examine business to business sales Discuss telemarketing sales techniques Examine internet sales Demonstrate approach methods

6.0 Apply selling concepts6.5 Assess customer/client needs6.9 Address the needs of individual


clients/customers7.0 Examine sales pathways

7.2 Examine business to business sales7.3 Discuss telemarketing sales

techniques7.4 Examine internet sales7.5 Demonstrate approach methods


Glencoe Marketing Series - Retail Merchandising softbound booklet Chapter 3 (Store based retailing)

Glencoe E-Commerce chapter 3 (Retailing on the internet)

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Unit 8: Presenting the ProductStudents will simulate the essential steps in the sales process by presenting the product and overcoming objections.


Product presentation How products are selected for the

presentation What to say during the product presentation Four techniques that will make a lively and

effective product presentation Difference between objections and excuses The five buying decisions upon which

common objections are based The general four-step method for handling

customer objections Specific methods of handling objections and

when each should be used

Skills: Analyze technology for use in sales functions Establish relationship with client/customer Formulate product presentation methods Devise a plan for handling of customer

objections and questions

6.0 Apply selling concepts6.6 Analyze support activities needed

for selling6.11 Demonstrate product presentation

methods6.12 Demonstrate handling customer

objections and questions7.0 Examine sales pathways

7.5 Demonstrate approach methods


Glencoe - Retail Merchandising softbound booklet

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Unit 9: Closing the SaleThe students will investigate the last three phases of the sales process by closing the sale, suggestion selling, and relationship marketing.


The buying signals that a customer sends The rules for closing a sale The specialized methods of closing a sale Why suggestive selling is important The rules of effective suggestion selling Specialized suggestion selling methods The concept of relationship marketing and

how it is related to the sales process

Skills: Examine the handling of customer objections

and questions Role play the methods of closing a sale Implement suggestion selling

5.0 Demonstrate retail sales techniques5.5 Demonstrate methods of credit

sales6.0 Apply selling concepts

6.7 Analyze technology for use in sales functions

6.8 Facilitate customer buying decisions6.10 Establish a relationship with

clients/customers6.13 Demonstrate methods of closing a

sale6.14 Demonstrate suggestion selling


Glencoe - Retail Merchandising softbound booklet

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Unit 10:Using Math in SalesStudents will evaluate the sales process by recording the transaction using technology.


The three general functions of all cash registers

The arrangement of currency and coins in a cash register drawer

The two methods of making change The two most important rules for

safeguarding money at the cash register The general content of sales checks and the

basic ways of generating them The various types of sales transactions The math calculations necessary to fill out

sales checks

Skills: Compare retail and wholesale sales methods Calculating business to business and retail

sales transactions Calculate a percent to a decimal and multiply

whole numbers and fractions (Math CC Standard 7.RP.3)

Solve mathematical equations related to final cost of product(s) (Math CC Standard HS.A-CED.1)

Create a spreadsheet to prepare effective tables and graphs to communicate numerical data for marketing

5.0 Demonstrate retail sales techniques5.1 Practice proper cash register POS

System (Point of Sale)5.2 Display proper cash handling skills5.3 Explain the use of the debit card

system for sales5.4 Describe and classify products

including convenience goods, specialty goods, and impulse goods

5.5 Demonstrate methods of credit sales

5.6 Discuss fraud and security issues related to retail sales

5.7 Calculate mark-up and discount pricing


CTE Math coach Campus Resource

Officer for retail security issues.

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Unit 11:Promotional Concepts and StrategiesStudents will assess the promotional mix by using the four basic types of promotion: advertising, selling, sales promotion, and public relations.


The role of promotion in marketing The concept of promotional mix The characteristics of personal selling and

advertising The nature and scope of publicity The characteristics of sales promotion The concept of trade promotions The different kinds of consumer sales

promotions The nature and scope of public relations The different audiences for public relations The duties of public relations specialists How to prepare a news release

Skills: Critique the elements of a promotional mix Compare and contrast the types of

advertising media Analyze the career of a public relations

specialist Report the components of a public relations

plan


4.23 Develop a sales promotional plan4.24 Prepare a multi-media promotion

based on research4.25 Present the marketing plan

10.0 Demonstrate advertising, public relations, and visual merchandising strategies3

10.1 Explain the role of promotion10.2 Discuss the components of a

promotional mix10.3 Compare types of advertising media

(i.e., radio, television, outdoor)10.7 Explain the roles of departments in

an advertising agency10.8 Examine the role of a public

relations specialist10.10 Outline the components of a public

relations plan11.0 Demonstrate business and financial

management practices needed by marketing entrepreneurs

11.1 Interpret financial information needed for decision making and planning

11.2 Monitor and adjust business operations based on financial performance

11.3 Explain the purpose and importance of credit

Marketing Essentials text chapter 17

Glencoe Marketing Series Fashion Marketing chapter 12.2 (Fashion Advertising and Promotion)

Glencoe Marketing Series Sports & Entertainment Marketing chapter 8 (Sports promotion)

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Unit 12: Visual Merchandising and DisplayStudents will discuss the importance of visual merchandising as a promotional strategy.


The concepts of visual merchandising and display

The important display features that contribute to a business’s image

The various types of displays The steps used in designing and preparing

displays The artistic considerations involved in display

preparation The maintenance consideration for displays

Skills: Construct a display to promote a product Recommend various aspects of visual

merchandising based on business image Explain the role of merchandising and visual

merchandising Analyze the artistic elements of graphics,

signage, color, lighting, and sound Justify the importance of display

maintenance

10.0 Demonstrate advertising, public relations, and visual merchandising strategies

10.6 Explain the roles of merchandising and visual merchandising


Glencoe Fashion Marketing chapter 12.1 (Visual merchandising and display)

Glencoe Marketing Series – Retailing chapter 9 (store design and visual merchandising)

Field trip to the mall

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Unit 13: AdvertisingStudents will differentiate the different types of advertising available to promote a business.


The concept and purpose of advertising The different types of advertising media How various media rates are set The costs of print media The standards for selecting promotional

media How advertising campaigns are developed The creation of advertising headlines The preparation of advertising copy The selection of advertising illustrations The significance of advertising signatures The importance of advertising layouts The principles of preparing an ad layout The advantages and disadvantages of using

color in advertising How typefaces and type sizes can be

changed to add variety and emphasis to print advertisements

How to check advertising proofs

Skills: Compare the types of advertising media (i.e.

radio, television, outdoor, online) Analyze the components of advertisements Investigate the roles of the various

departments of an advertising agency Compare costs vs potential profit of

advertising methods

6.0 Apply selling concepts6.7 Analyze technology for use in sales

functions7.0 Examine sales pathways

7.4 Examine internet sales10.0 Demonstrate advertising, public

relations, and visual merchandising strategies

10.4 Analyze the components of advertisements

10.9 Compare costs of advertising methods

Economic Concept 5: Personal financePO 2: Analyze how advertising influences consumer choices

Marketing Essentials text Chapter 19

Internet examples (Super bowl commercials)

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Unit 14:Preparing Print AdvertisementsStudents will analyze the components of advertising with print ads.


How advertising campaigns are developed The creation of advertising headlines The preparation of advertising copy The selection of advertising illustrations The significance of advertising signatures The importance of advertising layouts The principles of preparing an ad layout The advantages and disadvantages of using

color in advertising How typefaces and type sizes can be

changed to add variety and emphasis to print advertisements

How to check advertising proofs

Skills: Analyze the components of print

advertisements Creation of a print ad layout utilizing

technology Write an effective headline, copy and use

appropriate illustrations Explain the roles of the various departments

of an advertising agency Create slogans, logos and signatures

10.0 Demonstrate advertising, public relations, and visual merchandising strategies

10.4 Analyze the components of advertisements

Economic Concept 5: Personal financePO 2: Analyze how advertising influences consumer choices


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Unit 15:The Free Enterprise SystemStudents will understand the operation of the United States free enterprise system as it relates to the role of government and the power of consumers.


Basic principles of a free enterprise system The role of competition The importance of risk and profit The roles government plays in our free

enterprise system The supply and demand theory

Skills: Discuss the nature of economics and

economic activities Evaluate the principles of supply and

demand Justify the concept of competition Contrast and connect similarities and

differences of the roles of government and the free enterprise system


8.9 Compare the types of business ownership including sole proprietorship, partnership, and corporations

8.10 Analyze management strategies related to business risk

Concept 2: MicroeconomicsPO 1: Describe how the interdependence of both households and firms is affected by trade, exchange, money, and bankingPO 2: Describe how markets functionPO 3: Describe how government policies influence the economy

Concept 3: MacroeconomicsPO 1: Determine how inflation, unemployment, and gross domestic product statistics are used in policy decisionPO 2: Explain the effects of inflation and deflation on different groups


Virtual Economics lessons

Econ EdLink lessons

NCEE materials ASU’s Student

Economics Association presentations

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Unit 16:Global EconomicsStudents will analyze different global economic systems and concepts.


What is economics The factors of production The three basic economic questions The difference between a market economy,

command economy, and mixed economy Different types of economic philosophies The goals of an economy The various measurements used to analyze

an economy The four phases of the business cycle

Skills: Compare marketing and its importance to a

global economy Describe the methods a marketing

organization can use to effectively manage its economic resources

Describe the political, economic and socio-cultural, and technological differences

Discuss the concept of competition Relate the impact of business cycles on

business activities Describe economic indicators and trends

(GDP, CPI, etc.) Predict the three basic economic questions

2.0 Analyze economic principles and pricing strategies

2.1 Describe the nature of economics and economic activities

2.2 Explain the principles of supply and demand

2.3 Discuss the concept of competition2.4 Explain the concept of productivity2.5 Describe economic indicators and

trends (GDP, CPI, etc.)2.6 Relate the impact of business

cycles on business activities4.0 Examine concepts, research, and

information needed to develop and implement a marketing plan

4.3 Explain marketing and its importance on the global economy

Concept 1: Foundations of EconomicsPO 1: Analyze the implications of scarcityPO 2: Analyze production possibilities curves to describe opportunity costs and trade-offsPO 3: Describe the characteristics of the mixed-market economy of the United StatesPO 4: Evaluate the economic implications of current events from a variety of sourcesPO 5: Interpret economic information using charts, tables, graphs, equations, and diagrams

Concept 3: MacroeconomicsPO 1: Determine how inflation, unemployment, and gross domestic product statistics are used in policy decisionPO 2: Explain the effects of inflation and deflation on different groups

Concept 4: Global EconomicsPO 1: Analyze the similarities and differences among economic systems

Marketing Essentials textbook Chapter 4

Virtual Economics lessons

Econ EdLink lessons

NCEE material (Focus Globalization)

Glencoe E-Commerce chapter 4 (Global e-commerce)

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Unit 17:Business and Social ResponsibilityStudents will distinguish the purpose of business ethics, government regulations, and social responsibility.

Knowledge and Skills Arizona CTE Standards Economic Standard Resources

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Career & Technical Education BE52 – Marketing IUnit 17:Business and Social ResponsibilityKnowledge:

The basic functions of a business How to distinguish businesses from each

other based on general characteristics The importance of e-commerce The concept of derived demand The major types of businesses that comprise

the industrial market The areas in which businesses are thought

to have social responsibilities The ways that business activities have

impacted our environment The definition of ethics and how marketers

can make ethical choices The meaning of consumerism and a brief

history of the movement The current trends and concerns in the

workplace for employees

Skills: Investigate career options in E-Commerce

marketing Explore the functions of business Discover elements that distinguish large vs.

small businesses, domestic vs. global, profit vs. nonprofit, public vs. private

Summarize the factors, including personal traits, which contribute to the success of a small marketing company

Evaluate the role of marketing businesses on local, state, national and international economies

Explain the role of business in society Identify federal regulatory agencies and laws

that protect consumers, workers, investors, and the environment


1.4 Explain the role of business in society


2.5 Describe economic indicators and trends (GDP, CPI, etc.)

2.13 Explain factors affecting pricing decisions


8.6 Describe cultural/ethnic differences


Unit 18: International Trade

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Career & Technical Education BE52 – Marketing IUnit 17:Business and Social ResponsibilityStudents will differentiate the role of government in relation to international trade and the benefits of trading.


The interdependence of nations The benefits of international trade Government involvement in international

trade Balance of trade Trade barriers Trade agreement and alliances How businesses can get involved in

international trade The standard business practices involved in

importing and exporting The cultural, economic, and political factors

that should be considered when deciding whether to do business abroad

Skills: Describe the benefits of international trade Determine influences on a nation’s ability to

trade Discuss the balance of trade Compare and contrast types of trade

barriers Compare significant trade agreements and

alliances Investigate global marketing strategies


2.7 Explain international trade2.8 Determine influences on a nation’s

ability to trade8.0 Examine fundamental management


8.2 Describe the methods an organization can use to manage its economic resources

Economic Concept 4: Global EconomicsPO 1: Analyze the similarities and differences among economic systemsPO 2: Describe the effects of international trade on the United States and other nations


Virtual economics lessons

NCEE materials on globalization

EconEdLink lessons

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