we are bombarded. clothing lables. running shoes. tvs. computers. food and drink products. the...
TRANSCRIPT
stats we are bombarded. clothing lables.
running shoes. tvs. computers. food and drink products.
the average person sees 16 000 advertisements, logos, and labels in a day
Because we take in such a vaste amount of information it has become difficult for designers to create logos that are not increasingly similar to one another
Poses a problem for companies to distinguish themselves visually
keep it simple. makes design easily identifiable,
timeless and enduring helps people commit the design to
memory more versatile and adaptable to a
variety of formats and media from business cards to billboards
make it relevant. design must be appropriate to the
business, and the audience to which you are catering
a design for a lawyer should not suggest “fun”
must set apart client from competitors
aim for distinction. Easily separated from competition Focus on a highly recognizable
design, work in black and white first, colour is secondary
commit to memory. design viewers can remember from a
quick glance want instant recognition by viewer
the second time design is seen
think small. design should work at a minimum
size of one inch without lose of detail easily adaptable to a range of media
focus on one thing. Incorporate one feature to help your
design stand out – not two, not three, not four