© veronica martinez, 2002 the value matrix a framework to describe and create value veronica...
TRANSCRIPT
© Veronica Martinez, 2002
The Value Matrix a Framework to Describe
and Create Value
Veronica Martinez-HernandezPh.D Student
Supervised by: Dr Umit Bititci
and Prof Allan Carrie
Research Presentation Day
2002
© Veronica Martinez, 2002
Why study Value?From Theory:
Finances
Marketing
Operations
From Practice:
Misinterpretation of Value
“low prices, brand, etc”
Lack of value direction
Research Question
Results
Point of Departure
Contributions
© Veronica Martinez, 2002
Weaknesses of Current Solutions
Traditional frameworks Do Not describe the creation of current value
Current frameworks are just focused on the value creation for the organisation.
Lack of links from operations to customers/ stakeholders in creating value
Research Question
Results
Point of Departure
Contributions
© Veronica Martinez, 2002
Unsolved issues in Value Creation
Integration of customers/stakeholders to the value creation process
Complete definition of Value from strategic management
Lack of Guidelines to create value.
Lack of a complete framework to classify current values. If existent, there is not complete.
Research Question
Results
Point of Departure
Contributions
© Veronica Martinez, 2002
Initial Questions
RQo.- Is there any definition that reflects value from stakeholders and business perspective?
Therefore…
Why is important to define Value?
NO
Research Question
Results
Point of Departure
Contributions
© Veronica Martinez, 2002
Research Question 1
Research Question
Results
Point of Departure
Contributions
RQ1. Does Value comes in Hard and Soft Value Dimensions?
Hard Soft
45%
55%
© Veronica Martinez, 2002
Research Question 2
RQ2. Are the value propositions of the Value Matrix valid?
Research Question
Results
Point of Departure
Contributions
© Veronica Martinez, 2002
Research Questions 3 and 4
RQ3. What is the Unit of Analysis of the Value Matrix?
RQ4. Can an organisation have more than one value propositions?
Research Question
Results
Point of Departure
Contributions
© Veronica Martinez, 2002
Research Question 5
RQ5. Are there particular characteristics “footprints” for each
value propositions of the value matrix?
Research Question
Results
Point of Departure
Contributions
© Veronica Martinez, 2002
Contributions to knowledge
Research Question
Results
Point of Departure
Contributions
Value can be deployed on Hard and Soft
The value propositions of the value matrix are valid to describe and/or classify businesses
The Value Cube Provides two new value propositions “Simplifiers” and “Socialisors”
The Value Cube can be applied to BU, FU or whole organisation
© Veronica Martinez, 2002
Contributions to practice
Research Question
Results
Point of Departure
Contributions
The Value Cube focus on business strategy to:* Select Customers and* Create operational focus
For organisations this delivers:
A tool to identify the value prop. of your business A Set of guidelines of How organisations could align their resources to create value
A tool to assess the performance of the value creation of your business.
© Veronica Martinez, 2002
Questions
??