> v p } v h v ] À ] Ç ' µ ] o ] v ( } h ] v p ^ } ] o d ... media...created date:...
TRANSCRIPT
![Page 1: > v P } v h v ] À ] Ç ' µ ] o ] v ( } h ] v P ^ } ] o D ... Media...Created Date: 11/7/2014 2:13:34 PM](https://reader034.vdocuments.us/reader034/viewer/2022050513/5f9dc7209a7f741e2e60bec7/html5/thumbnails/1.jpg)
Langston University Guidelines for Using Social Media on Behalf of the University
SocialmediaisagreatwaytoconnectwithLangstonUniversity’s(LU’s)constuents,andhasbecomeanextendedarmofmarkeng.Thoughsocialmediaisaneasymeansofcommuni-caon,itshouldbepartofanoverallcommunicaonsstrategy.
TheguidelineslistedbelowwillinformyouofproceduresforusingsocialmediaonbehalfoftheUniversity.
1.1.InyourcapacityatLU,orwhenposngonbehalfoftheuniversity,theintellectualpropertythatyoucreateandpublishtosocialmediasites(posngs,messages,etc.)isthepropertyofLangstonUniversity.
2.InyourcapacityatLU,orwhenposngonbehalfoftheuniversity,youareprohibitedfromposngcopyrightedmaterials.
3.Alluniversity,collegeordepartmentlevelsocialmediaornetworkingaccountsmustbemanagedbyanapproved,generale-mailaccountsodualroleorresponsibilityisshared.Nosingleindividualshallbere-sponsibleforasocialmediaornetworkingaccount.
4.SocialmediaornetworkingaccountsmustbeestablishedbyaDepartmentofPublicRelaonsrepresen-tave.Facebookpageswillbeestablishedbyanofficialuniversitypage,whentheestablishmentbyanoffi-cialuniversitypageisnotpossible,accountoriginatorswillestablishamemberoftheDepartmentofPublicRelaonsasanadministratororgrantadministratoraccess.
5.Allpaidplacementmarkengadversementsplacedonsocialmediasitesmustbedevelopedorap-provedbyLU'sOfficeofPublicRelaonspriortoimplementaon.
6.6.Contentmustbecurrent,reliable,accurate,andgrammacallycorrect,butmayulizeweb2.0languag-essuchas"@username",leershortcutssuchasUandR,andothergenerallyrecognizedmethodsofonlinecommunicaon.
7.Ifyouraccountremainsdormant(noacvityorposts)forthreemonths,theaccountwillbedeleted.
8.TheUniversityhastheauthoritytoeditsocialmediacontentproducedonbehalfoftheuniversityifsuchcontentiscontrarytothebestinterestsofLU.
9.9.TheUniversityhastheauthoritytodisciplineanemployeewhousesLUsocialmediaoutletstodiscloseconfidenalstudentinformaon,toimpairworkingrelaonshipsattheuniversity,orinterferewiththereg-ularworkingoperaonsoftheuniversity.Universitygrievanceprocedureswillapplytosuchdisciplinaryacon.
10.SocialMediatrainingisavailableifneeded,pleasecontacttheOfficeofPublicRelaonstoscheduletrainingatyourconvenience.