© university of reading 2011 directorate of external affairs april 23, 2014 the web cooperative...
TRANSCRIPT
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© University of Reading 2011 www.reading.ac.uk
Directorate of External Affairs
April 10, 2023
The web cooperativeEducating and enabling our colleagues
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The web cooperative
Me – Helen Setchell
• Doing ‘web stuff’ since early 90’s
• Head of Web and New Media @ Reading
• Manage the Digital Development team within the Communications Office
• (Help manage a band – lots of digital fun!)
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The web cooperative
Today
11:00 – 11:10 Introductions
11:10 – 11:20 Governance and senior management
11:20 – 11:35 Your ideas
11:35 – 11:45 The central team
11:45 – 12:00 Your ideas
12:00 – 12:10 Staff outside the centre
12:10 – 12:25 Your ideas
12:25 – 12:30 Conclusions
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The web cooperative
You
• Name
• Institution
• What do you want out of this session?
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The web cooperative
Before we start…
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The web cooperative
The serenity prayer
Give us the courage to change the things we can,
the serenity to accept the things we can’t,
and the wisdom to know the difference.
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The web cooperative
Governance
• How do we educate and enable senior management so that they can govern the digital presence?
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The web cooperative
Some things to try
• Refer to strategies
• Engage in consultations
• Contribute to policy and frameworks
• Submit papers to committees
• Produce dashboards
• Meet with deans, heads of schools, directors
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The web cooperative
Barriers to change
• The difficulty lies not so much in developing new ideas as in escaping from old ones.-- John Maynard Keynes
• The greatest difficulty in the world is not for people to accept new ideas, but to make them forget old ideas.--Tom Peters
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The web cooperative
But…
• A mind once stretched by a new idea never regains its original dimension.--Oliver Wendell Holmes
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The web cooperative
Process barriers
• A committee is a cul-de-sac down which ideas are lured and then quietly strangled.--Sir Barnett Cocks (in New Scientist, 1973)
• If you want to kill any idea in the world, get a committee working on it.--Charles Kettering
• Too often new ideas are studied and analysed until they are suffocated.--William Pollard (The Soul of the Firm)
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The web cooperative
But…
• It’s easier to ask forgiveness than permission.-- Grace Hopper
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The web cooperative
Hierarchies as barriers
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The web cooperative
But…
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The web cooperative
Language barriers
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The web cooperative
But…
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The web cooperative
Exercise 1
• Your ideas on how you can educate and enable senior management so they can govern the digital presence
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The web cooperative
The team
• How do we educate and enable ourselves so we can deliver the digital presence?
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The web cooperative
Some things to try
• Get feedback from internal customers
• Review team remit and job descriptions
• Enhance skills and/or retrain
• Review and remodel processes
• Catch-up regularly with other teams, e.g. IT, Marcoms, Design, Procurement, faculty-based ‘web’ teams, eLearning, Student Records, Library, Staff Dev, etc
• Delegate sideways
• Measure success
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The web cooperative
Exercise 2
• Your ideas on how to educate and enable your team to deliver the digital presence
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The web cooperative
Other staff
• How do we educate and enable everyone else so that their contributions add to the quality of our digital presence?
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The web cooperative
Some things to try
• Identify and tap into existing training
• Develop new training based on demand– Drop in and learn
• Start a digital development forum
• Steward some communities of practice/practitioners, e.g. CMS supporters, system managers, AV enthusiasts, social networkers, mobile geeks
• Create guides, tip sheets, project packs
• Involve students
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The web cooperative
Overload!
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• It used to be simple, and then… http://www.youtube.com/watch?v=gEwzDydciWc
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The web cooperative
But…
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The web cooperative
Exercise 3
• Your ideas on how to educate and enable everyone else so that their contributions add to the quality of our digital presence
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The web cooperative
Conclusions
• Governance
• The team
• Everyone else
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