TOUR EVENTS & SERVICES

2019 TO 2020

ENHANCED WEBSITE SERVICES FOR EASING YOUR WORKLOADThe MBA Tour is embarking on a two-year investment plan that will transform website in three major areas. We will invest in technology to make student user experience more mobile friendly from registration to event management. We will also invest in a more mobile friendly environment for university users that will include a mobile application for managing and recording the quality of interactions with students. In addition, we are enhancing the business school profiles to showcase all programs and to allow students to reach the details of those programs while at events. Finally, with the easy availability of the internet at venue locations, The MBA Tour will migrate to on-line events allowing students and schools to change and confirm meeting schedules in real time using a waiting list to fill meeting schedules efficiently. Be sure to learn more about these planned features when you meet with your account manager. ENHANCED WEBSITE SERVICES FOR SCHOOL REPRESENTATIVES AND CANDIDATES In line with our philosophy of maximizing school and candidate interaction, we continue to build more functionality for school representatives to create their own conference schedules and better manage their travel plans. Deadlines, personalized schedules, and for Travel Package participants – hotel and flight reservations are all found in your online portal. We continue to improve the coordinated release of panel assignments, school presentations and MeetUps by assigning school presentation times and panelists before schools send MeetUp invitations. Scheduling enhancements will allow candidates to reserve time for school presentations, MeetUps, and panels on their schedule. The MBA Tour finds that prospective students are more likely to stay longer at an event to fulfill a pre-planned schedule. With personalized schedules for students, The MBA Tour can collect and share more data on candidate preferences including in which presentations and MeetUps students are interested. New filtered downloads from the dashboard will make it easier to communicate with students pre and post event. In the coming recruiting season, your downloads will be filtered to support: 1. The registration of people who did not attend2. The people who attended but were not scanned by your school3. The people you scanned4. The people from registration who said they planned to apply to your program With automated MeetUp invitations, the volume of emails sent to students will be very high. To prevent The MBA Tour server from spamming students, we will now send students updates periodically alerting them of new invitations from schools. Students will still need to read the invitation before confirming an invitation. Schools are still able to send custom emails, and students will still read the custom portion of the email before confirming an invitation. New mobile friendly university profiles continue to help students sort through information about schools more effectively. Please ensure your profile is current supporting admission information, special programs, concentrations and career opportunities. If you plan to have your business Masters programs represented at our event, please make sure there is an accompanying profile. Best wishes,Peter von Loesecke,CEO and Managing Director

THE MBA TOUR ADVANTAGE

LETTER FROM THE MANAGING DIRECTOR

With our recent acquisition by the Graduate Management Admissions Council (GMAC), The MBA Tour will be able to market to a much broader candidate pipeline. As part of GMAC’s new global recruiting organization, we are already leveraging more market intelligence and targeting bigger pipeline to reach MBA and MS candidates. The process for leveraging the potential synergies between the organizations has just begun. In the coming months we will have much to share with you about our combined marketing efforts, tracking of candidate outcomes, sharing of marketing content, and much more. Please make sure you meet with your Account Manager to receive an update on our progress and learn about how we are leveraging the power of GMAC’s information. I am also very excited about this new season as I am very pleased to announce our 2019 Fall and Summer conference schedule and new website services. I am very pleased to announce our new city Hyderabad bringing our Summer and Fall global tour schedule to 53 conferences. The MBA Tour continues to enhance our website services to help you identify candidates who are more likely to meet with you during our conferences. On behalf of our entire team, I look forward to seeing you on the road this coming recruiting season! CHANGES TO OUR CONFERENCE SCHEDULEWe have revived the old July Asia Tour to markets where we know there are sponsored students who have prepared early for business school. We are also enriching our China events with more content that targets candidates who are early in the pipeline and leveraging the enormous GMAC China pipeline. CONFERENCE FORMAT ENHANCEMENTS FOR RECRUITING BUSINESS MASTERS CANDIDATESEvery year, The MBA Tour’s registration has a substantial cross over among younger candidates for MBA programs with Business Masters programs. By way of example in our US events alone, about 20 percent of the registration is suitable for enrolling in Masters programs. Again this year, whenever Masters Programs from three universities register for any event, The MBA Tour will: 1. Organize information panels for Masters candidates2. Offer MeetUp for participating universities with Masters programs to invite candidates to meet with them3. Offer a separate table for a university with Masters programs4. Promote our event to candidates matching the demographic All universities with Masters programs must register 45 days in advance of an event to qualify for this offer. All Masters programs must have a profile on The MBA Tour’s website. Please inquire with your respective Account Manager for pricing. SOCIAL MEDIASocial media campaigns are an essential strategy for The MBA Tour’s event marketing and brand building. Creating relevant content encourages candidates to interact consistently with us on multiple platforms throughout the year. In 2019, The MBA Tour will offer an enhanced Social Media Product that will give universities direct access to MBA Tour registrants, website users, and social media followers. Universities can choose from three existing packages or work with us to create a customized package depending on need for content and outreach. 2019 packages consist of a combination of Boost Campaigns, Social Media Posts, E-Blasts, and/or custom content from our new partner, BusinessBecause. See pages 6 and 7 for more details.

1 | 2019-2020

MEET THE TEAM

CONSULTANTS

Peter von LoeseckeActing Managing Director HOBBIES: I love railroads and anything to do with transportation, outdoor lifetime sports such as fishing, skiing, golf, and hiking. peterv@thembatour.com+1 978 451 4200 ext. 101

Adriana ZacconeRegional Director, Eastern US FAVORITE ACTIVITY ABROAD: Shopping! Finding local brands that have their own unique expression of style that reflect a different view point/way of life. azaccone@thembatour.com +1 978 451 4200 ext. 108

Rachel KeaneEvents Manager NEXT DESTINATION: I would love to go to Norway and Sweden. The contemporary art scene in the Nordic region fascinates me! rkeane@thembatour.com +1 978 451 4200 ext. 104

Alyssa DoleDigital Content Manager HOBBIES: Exploring Boston, hiking, or skiing!WHERE HAVE YOU LIVED: I’m from Boston, but I lived in Copenhagen for a semester during college. adole@thembatour.com +1 978 451 4200 ext. 107

Caroline LeePR & Marketing Partnerships Manager WHERE HAVE YOU LIVED: Princeton, Hartford, Boston, Taipei, and London! LANGUAGES: English and Chinese (Mandarin) clee@thembatour.com +1 978 451 4200 ext. 106

NEW TEAM MEMBERS

Petia WhitmoreNew Managing Director START DATE: APRIL 2019 WHY I JOINED THE MBA TOUR: I am passionate about connecting aspiring leaders with great educational opportunities. I look forward to redefining what this connection will look like in the future.

Ulf DreierRegional Director, EuropeSt. Gallen, Switzerland FAVORITE TRAVELITEM: Good restaurant recommendations for each tour destination.DREAM DESTINATION: Mallorca, Spain. I love the island, I can immediately relax. udreier@thembatour.com

Cristina Ruiz-BensonRegional Director, Latin AmericaSantiago, Chile HOBBIES: I play volleyball twice a week, and movies. I try to go once a week to watch a movie.FAVORITE TRAVEL ITEM: A picture of my kids that I put in my room. cruiz-benson@thembatour.com

Hannah AcquahConsultant, AfricaAccra, Ghana WHERE HAVE YOU LIVED? Austria, China, Ghana, Nigeria, United Kingdom, USALANGUAGES: English, German, French & basic Chinese hacquah@thembatour.com

Alaina DehnerEvents Coordinator START DATE: MARCH 2019 HOBBIES: Trying to imitate recipes from the Great British Baking Show, and going to concerts. I’m also really enjoying exploring Boston and getting used to my new home!

Sophia GourleyMarketing Associate START DATE: JUNE 2019 WHERE HAVE YOU LIVED: Agawam, MA, Hartford, CT and Rome for a semester.FAVORITE ACTIVITY ABROAD: Trying local cuisine, going to art museums, taking photos.

2 | 2019-2020

DIFFERENTIATE YOUR BUSINESS SCHOOL BRAND

THROUGH OUR COMPREHENSIVE EVENT FORMATS

EVENT FORMATS

SCHOOL PRESENTATIONSAdmissions representatives regard the presentations as one of our most valuable conference formats. The presentations are an opportunity to showcase your unique program aspects to a group of prospective students. You have 25 minutes in a private room to highlight the features of your program. Typically there are three to five other universities presenting in concurrent sessions. Schools can utilize our MeetUp system to invite qualified candidates to their presentations. Individual School Presentations are offered at most conferences. USD 550 per presentation. PANEL PRESENTATIONSPanel Presentations cover valuable business school admissions topics and answer a wide range of MBA applicant questions. Schools have the opportunity to participate on the panels and share topic advice with a large group of prospective students. Panels are complimentary and any participating admissions representative can be a panelist; sign up online after registering for events. Topics in the past include: Preparing your Application: Advice from Admissions Directors, Financing your MBA, and different regional panels. The MBA Tour provides talking points for all panels. NETWORKING SESSIONThe session is strategically placed at the end of the MBA conferences. This allows candidates to first gather information from the School Presentations and Panels in order to prepare for speaking with you one-to-one. During the MBA Networking Session you and your alumni have the opportunity to meet with a large number of applicants in a short period of time. MS PROGRAM OPTIONSAgain in 2019 we are offering an MS Program panel allowing you to showcase your school’s MS programs. This option is available in all cities in which at least 3 different universities’ MS programs participate and is free of charge. Please note that event prices will be applied if an MS program chooses to have their own table or MeetUps.

MEETUPWe offer dedicated time and space for one-on-one and small group meetings with top candidates during our conferences. Pre-select and invite students to meet with you during the event using our enhanced search features and improved emailing flexibility. By using MeetUp, you can gain access to detailed candidate information: resume, student interest in your school, student intent to apply to your program, GMAT status, work experience and more. Use this comprehensive candidate information to help filter through to your ideal candidates! Again in 2019, you have the option to use The MBA Tour’s automated invitation system to invite students to MeetUp sessions. You can still manually invite students as well. USD 550 per event, or discounted to USD 250 when purchased with a school presentation. MEETUP NETWORKING EVENTSThe MeetUp Networking format includes panels, school presentations, and a room for one-to-one and small group MeetUps instead of a fair. This format is geared towards smaller conferences with 100-150 candidates and provides a more intimate environment for connecting with future applicants. You will use the MeetUp system to pre-select and invite candidates to meet with you at this event. For list of MeetUp Networking cities, see page 13. *Fair Events include Panels, School Presentations, MeetUps & MBA Fair

*MeetUp Events include Panels, MeetUps & Networking Session

The MBA Tour was founded in 1993, and made its inaugural tour in Latin America. The first tour had fairs, meetings, and workshops, and focused more on dialogue with candidates. The return for participating schools was very high. Many things have changed in the 25 years we have organized tours. Technology has made it possible for anyone with internet to find information about business schools, but our foundations have remained the same: facilitating personal interaction and connecting talented prospective MBA students and business schools through our tours.

3 | 2019-2020

USE OUR UNIQUE SERVICES TO INCREASE YOUR

SUCCESS ON THE ROAD

SERVICES

UNIVERSITY DASHBOARDAn exclusive service that enables you to track your event performance by showing the results of each event you attend.

Total event registration and attendanceCandidates that plan to apply to your program or want to meet with youCandidates who attended but were not scanned by your schoolCandidates you met (scanned) at the eventSchool Presentation attendance and more!

COMPREHENSIVE BUSINESS SCHOOL PROFILEA public resource on The MBA Tour website for candidates to research your program. COMPREHENSIVE REGISTRATION DATA AND DEMOGRAPHIC REPORTSBefore and after an event, The MBA Tour provides a comprehensive report to help schools better assess the event registration demographics. The report includes candidate data on average work experience, average age, GMAT test taking, educational background, and professional background among other data. ADDITIONAL APPLICANT WORKSHOPSIn select cities we organize additional applicant workshops for you to meet candidates outside the main conference and network with local MBA applicant advising centers. THE MBA TOUR MOBILE APPThe MBA Tour mobile app can be downloaded for Android or Apple devices.

View schools that will be in attendance at an eventTrack MeetUp appointmentsView candidate profilesTake notes on candidates you meet during a MeetUp to be uploaded to the website once you connect to the internetView your personalized event schedule

SCANNERThe MBA Tour provides a scanner to each participating business school to instantly capture candidate contact information at conferences and eliminate extra office work. After an event schools can download the registration and contact data of scanned attendees within 24 hours.

MEETUP AND SCHOOL PRESENTATIONS AUTOMATED INVITATIONSNew in 2018, in order to help promote your program, you will have the option to use The MBA Tour’s automated invitation system to invite students to MeetUp sessions and School Presentations. You can still manually invite students as well. To configure automated invitations, please contact your Account Mananger. AUDIO VISUAL SERVICESA service for schools that are doing a school presentation and would prefer the assistance of an electronic presentation. Purchasing this service will ensure that a screen and projector are available for your use during your presentation. Representatives must bring their own computers to present from and manage their presentation slot to include time for set up and breakdown of their presentation. Sign-ups for these services are on a first come first serve basis with a hard deadline of 4 weeks prior to each tour. USD 200 per event. TRAVEL PACKAGEThe MBA Tour provides all travelers with the option to have your travel logistics taken care of for you. We arrange your hotel rooms, in-tour flights, and airport transfers. It saves you time and energy by not having to worry about your travel arrangements. The best part is you get to travel with your colleagues and make lasting connections.We’ve implemented a different pricing structure to allow representatives to collect hotel rewards points. If you don’t plan on doing an entire tour, we can arrange that as well, you can contact us directly and we’ll do a custom package for you. More information on page 13. MY EVENTS PORTALThe MBA Tour has developed a personal portal for university users to track the following items easily and in one centralized location:

Tour DeadlinesHotel Reservations (you can make them here as well)Flight Bookings (Travel Package only)ItineraryInteractive Event Schedules

4 | 2019-2020

100,000+ social media followers26,000 event registrants in 2018 (10% increase from 2017)450,000+ unique thembatour.com users per year

Leverage our global database

Gain exposure with Boost Campaigns

Boosting presence at MBA Tour event

Boosting program in general

Engage new audiences with Social Media Posts

Work with us to set up customized ad campaigns to a targeted audience on Facebook and InstagramReach registrants before and after MBA Tour eventsPromote your own events or send potential candidates to your website

Share existing content, such as blog posts, videos, photos, & more with our social media followersPosts appear directly on The MBA Tour's social media feed(s)Choose to post on Facebook, Twitter, Instagram or LinkedIn

SOCIAL MEDIA PACKAGE

2019-2020 OFFERINGS

5 | 2019-2020

NEW: Reach MBA Tour registrants with E-Blasts

Send out customized emails to subsets of The MBA Tour's global database of registrants and subscribersAdvertise a campus event, your presence at an MBA Tour event, or your program in general

NEW: Work with our partner, BusinessBecause, to publish

compelling stories

Connect with MBA candidates through rich storytellingThe MBA Tour will connect you with a GMAC Account Representative to set up a strategy callReceive discounted social media promotions of your BB content

Pricing

*For customized packages, please contact Alyssa Dole at adole@thembatour.com.

SOCIAL MEDIA PACKAGE

2019-2020 OFFERINGS

6 | 2019-2020

2019 SUMMER & FALL EVENTS

Seattle San Francisco

Los AngelesHoustonChicago

New York CityBostonAtlanta

Washington D.C.

Tuesday, July 9Thursday, July 11Saturday, July 13Monday, July 15Wednesday, July 17Saturday, July 20Monday, July 22Tuesday, July 23Thursday, July 25

UNITED STATES

SeoulShanghai

TaipeiJakarta

Thursday, July 11Saturday, July 13Tuesday, July 16Thursday, July 18

ASIAMeetUp Events + SP

Halifax*Ottawa*

MontrealToronto

VancouverCalgary*

Monday, August 12Wednesday, August 14Thursday, August 15Saturday, August 17Monday, August 19Wednesday, August 21

CANADA

**MeetUp Event + SP

Sydney Melbourne

Thursday, August 8Monday, August 12

AUSTRALIA

Tuesday, August 27Thursday, August 29Saturday, August 31Tuesday, September 3Thursday, September 5Saturday, September 7

BeijingShanghai

Hong KongTokyoTaipeiSeoul

NORTH ASIA

Thursday, August 15Saturday, August 17Monday, August 19Thursday, August 22Saturday, August 24

ManilaSingapore

Ho Chi Minh CityBangkok

Jakarta

SOUTHEAST ASIA

Wednesday, August 7Saturday, August 10Monday, August 12Wednesday, August 14Saturday, August 17Monday, August 19Wednesday, August 21Thursday, August 22

Monterrey*Mexico City

LimaBogota

Sao PauloRio de JaneiroBuenos Aires*

Santiago

LATIN AMERICA

**MeetUp Event + SP

DelhiBangalore

MumbaiHyderabad

Dubai

Monday, September 16Wednesday, September 18Saturday, September 21Monday, September 23Wednesday, September 25

INDIA

JohannesburgNairobiLagosAccra

Monday, October 7Thursday, October 10Saturday, October 12Monday, October 14

AFRICA

MunichWarsaw

MilanBrussels

Thursday, September 12Saturday, September 14Monday, September 16Saturday, September 21

MBA2UInvitation Only

7 | 2019-2020

PRICINGPRICING

8 | 2019-2020

Prices listed are EARLY BIRD and valid until May 17, 2019. After deadline, all events increase by $100 USD per event, and travel packages increase by 5%. *Pricing does not include MBA2U events.

DEPOSIT/INVOICING: All universities will receive full balance invoices, which are due upon receipt. Costs for Travel Package purchases can be invoiced separately on June 1, 2018 upon request. If a school fails to pay the full balance prior to any event, The MBA Tour reserves the right to restrict the school from downloading attendee pre or post registration files. The MBA Tour INC will make every effort possible to notify you before canceling participation due to lack of

payment.CANCELLATION: The school agrees that if it cancels its participation between 90 and 60 days prior to the start of the tour, 25% of the tour /event fees will be charged. If a school cancels its participation within 60 days prior to the start of a tour, 100% of the tour /event fees will be charged. Furthermore, the school will

reimburse The MBA Tour, INC for all loss, liability, damages, and expenses which The MBA Tour, INC incurs or sustains as a result of a cancellation of participation by the school at any time after the non-refundable USD 1,500.00 deposit is due.

OPTION PAYMENTS: Once a university representative has signed up for “options” (extra activities, professional or cultural) on a tour, that person is committed to paying any fees associated with that option. If a representative wants to cancel their participation in a paid option, they cannot receive a refund if pre-

payment has been required for that option. If payment is not received for the selected option, the representative will not be allowed to participate.CREDITS: Any credits acquired during the 2018-2019 tour seasons must be used by March 2019. Outstanding credits will not be carried over to the

summer/fall 2019 season.

PAYMENT & CANCELLATION POLICIES

EARLY BIRD SPECIALS

PAY TO PARTICIPATE IN YOU GET...

6 Latin American cities in August 2019

7 cities between North Asia/Australia in

Aug/Sept 2019

9 cities across Asia-Pacific 2019

(North Asia, Southeast Asia, & Australia)

4 cities on Asia July 2019 tour

4 India/Middle East Cities in Sept 2019

Join all 9 US cities in July 2019

1 Free city in LatAm March 2020

1 free city on the Southeast Asia Tour in

August 2019

1 Free city on the Asia July 2019 Tour

1 Free city on North Asia 2020 Tour

1 Free on Africa Oct 2019 OR India Feb 2020

1 Free city on North America Jan/Feb 2020

TRAVEL PACKAGES 2019

9 | 2019-2020

North Asia August - September 20196 Cities: Beijing to Seoul: USD 3570Hotel nights estimated additional cost USD 3330August 25 - September 8: 5 flights, 10 Airport Transfers; 14 hotel nights 3 Cities: Beijing to Hong Kong: USD 1120Hotel nights estimated additional cost USD 1505August 25 - September 1: 2 flights, 4 Airport Transfers; 7 hotel nights India September 2019 TBD5 Cities: Delhi to Dubai: TBD4 Cities: Delhi to Hyderabad: TBD3 Cities: Delhi to Mumbai: TBD Africa October 20194 Cities: Johannesburg to Accra: USD 3500 Hotel nights estimated additional cost USD 2580October 5 - October 15 2019: 3 Flights, 6 Airport Transfers; 10 hotel nights

Asia July 20194 Cities: Seoul to Jakarta: USD 2000 Hotel nights estimated additional cost USD 2475July 9 - July 19: 3 Flights, 6 Airport Transfers 10 hotel nights Latin America August 20198 Cities: Monterrey to Santiago: USD 5530 Hotel nights estimated additional cost USD 4338August 5 - August 23: 7 flights, 14 Airport Transfer 18 hotel nights 4 Cities: Mexico City to Sao Paulo: USD 3000 Hotel nights estimated additional cost USD 1914August 8 - August 18: 3 Flights, 6 Airport Transfers 10 hotel nights Australia August 20192 Cities: Sydney to Melbourne: USD 690 Hotel nights estimated additional cost USD 1500August 6 - August 13: 1 flight, 2 Airport Transfers 7 hotel nights SE Asia Transfer Melbourne to Manila: USD 863August 13: 1 flight, 2 Airport Transfers (*Flight and transfers only*) Southeast Asia August 20195 Cities: Manila to Jakarta: USD 2730 Hotel nights estimated additional cost USD 2685August 13 - August 25: 4 flights, 8 Airport Transfers 12 hotel nights North Asia Transfer Jakarta to Beijing: USD 980August 25: 1 flight, 2 Airport Transfers *Flight and transfers only*

Remove the stress and hassle of travel planning by selecting one of our popular Travel Packages. This gives you the benefit of our group rates with hotels, airlines, and affordable airport transfers. You can rely on our experienced staff to make travel arrangements so you can focus on connecting with candidates. This is also a great opportunity to travel and connect with your industry colleagues. Again this year, you will pay the hotels for your room nights so you can collect hotel rewards points. We’ve provided a cost estimate for the hotel nights for your budgeting convenience. If the Travel Packages listed do not meet your recruiting travel needs, please e-mail Rachel Keane at rkeane@thembatour.com for a customized package.

10 | 2019-2020

JOIN THE TOUR

THEMBATOUR.COM/JOIN

Length of time in MBA marketOffer a Full Time MBA ProgramOffer a campus-based MBA programHold non-profit status

If you are a school applying to one of our tours for the first time, your application will be reviewed and we will notify you of the decision. 3. GLOBAL QUALIFICATIONS

USA: AACSB accreditationEurope and UK: EQUIS, AMBA or EFMD accreditationFor those countries without regional MBA accreditation: all global qualifications must be met; must be recognized and respected by peer schools in country; must have local certification or accredited partner programWill draw qualified students to the event that otherwise might not attend

MBA programs geared towards underrepresented minoritiesMBA programs geared towards womenMBA programs with unique academic or practical opportunitiesLocal MBA programs that offer “at home” opportunities

In some of our local markets, there are schools that will add value to our tour events by targeting specific populations of students.Examples of these schools include:

2. LOCAL QUALIFICATIONS

TO PARTICIPATE IN A TOUR OR CONFERENCEBusiness schools interested in The MBA Tour must register and apply online: www.TheMBATour.com/join. MBA programs are selected on their quality, their commitment to international recruiting, services for international students, and the diversity (curriculum, philosophy, program cost, geography) that they would add to the tour. With few exceptions, the MBA programs included in our events are taught in English. OUR SELECTION PROCESSThe MBA Tour limits the number of business schools on a tour to ensure that each program has good exposure at our conferences and receives the same level of high service that we aim to provide. Priority is given to returning schools. New schools are selected on the basis of the following criteria: 1. BUSINESS SCHOOL REPRESENTATIVESRepresentatives attending the events organized by The MBA Tour must be full-time, campus-based professionals and should have extensive knowledge of their programs and admissions requirements. Throughout the tour, university representatives have the opportunity to collaborate in panels and school presentations that orient students and colleagues to current information and trends. It is important that the person designated by the university to travel with us be capable of contributing to an ongoing professional dialogue with prospective students and local colleagues about admissions issues and innovations in MBA programs.