© trivector pedelecs in sweden target groups traffic safety considerations
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PEDELECS IN SWEDEN
Target groupsTraffic safety considerations
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1. WHAT’S THIS ABOUT?
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WHAT IS AN ELCYKEL?
It’s a bicycle Electric motor when cyclist is pedalling Max 25km/h Max 250Watt A Pedelec
Not S-Pedelec
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WHY ARE WE INTERESTED?
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SOME FIGURES
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SOME MORE FIGURES
2005 2006 2007 2008 2009 2010 20110%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Elcykel säljfigurer NL
% antal såld
% inkomst
% t
otal
vux
ency
kel
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POTENTIAL?
New target groups on bikes!
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DIFFERENT USE OF CYCLING INFRASTRUCTURE?
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SAFETY CONCERNS?
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2. WHO USES PEDELECS?
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?BUT WHAT IS THIS POTENTIAL?
Who uses pedelecs?
What do they use them for?
How often do they use them?
Where do they use them?
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WHO? – GENDER & AGE
More women than men own pedelecs in NL ‒ 46-60
More men than women‒ Germany, Switzerland, Sweden
‒ >40
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TRIP PURPOSES
All trip purposes Defined by users Importance of leisure trips
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HOW OFTEN / HOW FAR / WHERE?
Longer trips / faster trips Unchanged frequency
Leisure trips – not urban
TNO, 2008
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PEDELEC TRIPS…
Previous mode Low High
Car 20% 50%
(non electric) bicycle 20% 50%
PT 10% 30%
Walk 5% 5%
No trip 10% 30%
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WHO ARE THE INNOVATORS?
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BUT THESE ARE NOT THE ONLY TARGET GROUPS!
Longer distances
Reduce physical effort
Heavier loads
… But the pedelec is not everyone
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DEMOGRAPHICS IN SWEDEN + TRENDS
Ageing population
Urbanisation
Leisure trips
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3. TRAFFIC SAFETY
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THINGS TO THINK ABOUT
Age: 75-84 have 3X higher risk of being seriously injured in Sweden
Speed cycled (perceived safety)
Acceleration profile
Where travelled: open up new routes
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OTHER SAFETY RISKS TODAY?
Problems with bicycle (e.g. brakes not working) ‒ 1 out of 10 single accidents could be elimated if bicycles
were in proper working order
More varied used of cycle infrastructure: safety risks?
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FINDINGS ABOUT ROAD SAFETY ASPECTS
S-pedelecs have definite increased risk
No significant risk for pedelec use
Higher speeds unexpected
Can be difficult when first use pedelec
Problems of perceived safety
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4. SOME THOUGHTS
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CONCLUSIONS
Growth potential pedelecs in Sweden
Open up new markets
No large safety risks of pedelecs, but…
Need to pay attention to differences between pedelecs and other bikes
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Anna Clark, Trivector TrafficAnnika Nilsson, Trivector TrafficHanna Wennberg, Trivector Traffic
[email protected] 0046 (0)104565623
Trivector’s new elcykel
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REFERENCES
BOVAG-RAI (2013). Mobiliteit in Cijfers. Tweewielers 2012/2013. http://www.bovagrai.info/tweewieler/2012/images/MobiliteitTweewielers2012.pdf
Fietsberaad (2013). Feiten over de elektrische fiets. Fietsberaadpublicatie 24, Utrecht, mei 2013.
Hiselius, L; Svensson, Å; Bondemark, A; Rye, T (2014). I vilken utsträckning kan elcyklar (och elmopeder) ersätta dagens biltrafik? Lunds Universitet Institutionen för Teknik och samhälle, 288. ISSN 1653-1930
Koucky & Ljungblad (2012). Elcyklar och infrastukturen – kräver elcyklar en förändring i hur vi planerar för cykel?
Roetynck, A (2010). PRESTO Cycling Policy Guide Electric Bicycles. PRESTO project brochure.
Smit - Van Oijen J, Beets H, de Graaf G (2013). De elektrische fiets vraagt om een upgrade van het fietsbeleid. Bijdrage aan het Nationaal verkeerskundecongres, 6 november 2013
TNO (2008). Elektrisch Fietsen – Marktonderzoek en verkenning toekomstmogelijkheden.
Niska, A. & Eriksson, J, (2013). Statistik över cyklisters olyckor. Faktaunderlag till gemensam strategi för säker cykling. VTI rapport 2013:801