BUSINESS PROFILE

GENERAL Trading name: Bee’s Wax Mobile DJ & Event Services What the business supplies:

Professional Mobile DJ service specialising in Wedding Receptions and Children’s Discos but also catering to Corporate and Private Birthday Parties. The Events department also offers a range of Event Coordination services specializing in Medium-scale music festivals.

Australian Business Number (ABN): 17 581 729 389 Email: info@bswax.com.au Website: www.bswax.com.au

Number of employees: 2 (Casual) Industry Awards: ABIA (Australian Bridal Industry Academy)

2009 Top Rating Disc Jockey in Victoria, 2010 – Runners Up Registrations and Licenses: Working with Children Check Public liability Insurance: Duck for Cover $5Million cover

PRODUCTS / SERVICES PROVIDED: Disc Jockey Services (<500 person audience):

Wedding DJ / MC, Birthday DJ, Corporate Function DJ, Kids Party DJ

Equipment Hire: Sound Systems Stage and Disco Lighting Marquees, Trestle tables, etc

Event Services: Hospitality Management Volunteer Coordination Market Vendor Coordination Communications Management Production Assistance

SUCCESS RATE How long in existence: 13 Years (First established 1997) Annual growth: Average 20% Growth per annum.

Bee’s Wax success and growth has been based solely on expertise and personalised service. The majority of business during 2009 and 2010 has been within the Wedding niche, mostly due to the success and awards won through the ABIA. Towards the end of 2010 a new branding and marketing campaign will be released and in 2011 human resources will have doubled to address the increased demand. In 2012 the target is for the business to be running largely on a management and contracted performer team to enable the Director to pursue humanitarian goals in third world countries.

Information Sourced by Bill Wheatley, Director