TEMPTATION

TEMPTATION DEFINED (dictionary.com)

To try to entice someone to do something wrong

To be inviting or attractive To provoke To test or try

TEMPTATION DEFINED (Bugeja, 2008)

The urge to reject or change one’s value system because of pressure, competition, ambition, reward, or conflict of two or more equally important interests

TEMPTATION IN ADVERTISING

http://www.youtube.com/watch?v=mSHo3j72fIo&feature=related

WHAT TEMPTATIONS ARE VISIBLE?

Buy this car because: Body image Sex New car

TEMPTING BUYERS

The media tempts potential buyers in different ways, including: Symbols (language and images) Twitter teasers Infomercials and commercials Print advertising campaigns Seize-the-deal email blasts

ELEMENTS OF TEMPTATIONSUDDEN OPPORTUNITY

Example: Consumer of Infomercials Intimacy and immediacy of social

media makes it an enticing platform to engage with others

With the click of the button, we can create any persona we choose

We are tempted to believe what is seen in social media Must remember that just because it is

posted, doesn’t mean it is true

ELEMENTS OF TEMPTATIONCONFLICTS OF INTEREST

Example: Creator, such as a Journalist Converged media brings with it pressure

to be the best and the most recent It is tempting to achieve this at any cost,

even plagiarizing Conflicts of interest can arise through

religious beliefs, family values, and personal beliefs The creator must decide whether or not to

proceed

ETHICAL DILEMMAS

Deadlines Increased risk of plagiarism

Competition More likely to compromise values (Example: mudslinging

political campaigns) Ambition

Might cause taking shortcuts to earn a promotion Reward

Promise of reward might compromise work ethic, honesty, and dedication

Conflict of Interest Might cause compromise of values in order to achieve

success at work

THEORIES

Diffusion of Innovations Theory Mill’s Principle of Utility Cognitive Dissonance Agenda Setting Theory Spiral of Silence Theory Uncertainty Reduction Theory Uses and Gratifications

QUESTIONS?