Coffee, and the people who drink it.

The relation between the type of coffee they

drink and the lifestyle they live.

Such as: The motive of the drinking of coffee, taste or its caffene The preference of mild sweet or strong bitter types of coffeeThe

The question

Coffee originated and grew in popularity due to the

brain stiumulating properties of the caffene that the coffee bean

It is a $30,000,000,000 industry and about %60 drink coffee daily in America.

Many coffee chains exist to sell fresh brewed coffee, where it’s enjoyed more for its taste rather than just its caffene content.

Background research

Study of the different types of coffee available

to consumers which are:- Canned- Instant Powder form- Ground poweder form- Full Bean form- Fresh brewed form

Secondary data collection

This research data depended heavily on surveys,

This is because this method covers more aspects of the coffer drinker’s behaviour and preferences quicker and more effectively than observations/interviews.

Primary data collectionmethods

Survey result data:

Q1: Do you drink coffee?

Yes 26No 2

Q2: Are you male or female?Male 14Female 12

Data analysis

Q3: Age group?9-12 (0)

13-17 (15)22-25 (3)26-30 (4)31-49 (2)

Q4: Occupation?

Students 17Restaurant worker 3Businessmen 6

Q5: Average income bracket

RM0 (12)RM<1000 (2)RM 1000-2000 (3)RM 2000-3000 (5)RM 3000 – 5000 (1)No answer (1)

Q6: Marital statusSingle 11Couple 9Married 6

Q7: Do you start your day with a cup of coffee?Always 2

Quite often 10Sometimes 4Not often 5Never 6

Q8: When do you normally drink coffee? (select multiple)

Morning before work 12During work hours 8During lunch 7During dinner 4Whenever a craving arises 3Whenever sleepyness arises 7

Q9:How much of an enthusiast are you?Not too much of a coffee drinker (6)

Occasional coffee drinker (5)

Regular coffee drinker (12)A coffee enthusiast (3)A coffee critic (0)

Q10: What form of coffee do you consume the most?Canned coffee (10)Instant powder coffee (8)Low-medium budget coffee (8)

Idea development/brainstorming

To analayse and determine how to symbolize the data in an interesting and unconventional way, I studied the characteristics that give the image of the coffee and people who’s data I will combine in the final outcome.

Proposed outcome is a semi infograph semi illustration

where various coffee cups/cans/powder packets are dressed up in the characteristics of their drinkers, the more popular the type of coffee the bigger they character is.The setting of the characters may also change depending on how and where the coffee is consumed eg: office workplace, restaurant or coffee café.

Eg: a big coffee can with elements from a student show it is a popular choice for the students demographic and a small coffee cup show with a necktie and suit show it’s not popular with that demographic.

Proposed outcome

Drafts of proposed outcome