INTRODUCTION TO

SPORTS AND ENTERTAINMENT

MARKETINGMr. Sherpinsky

Business DepartmentCouncil Rock School District

MARKETING

The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

PRODUCTS

Includes both goods and services

GOODS

Goods are tangible objects that are useful to consumers.

Examples: tennis rackets, soccer balls, uniforms.

SERVICES

Services are intangible and include tasks or acts performed for a customer for a price or fee.

Examples: Going to a Broadway play or to a NASCAR race.

SPORTS MARKETING

The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.

Includes sponsorship, endorsements, promotion, and fan clubs.

PROFESSIONAL TEAMS

Basketball: Philadelphia 76ers Football: Philadelphia Eagles Hockey: Philadelphia Flyers Soccer: Philadelphia Union Lacrosse: Philadelphia Wings Baseball: Philadelphia Phillies

COLLEGIATE ANDSCHOLASTIC TEAMS

Penn State University Temple University Villanova University Saint Joseph’s University

VENUES: ARENAS,STADIUMS, COLISEUMS,SPEEDWAYS

Lincoln Financial Field Wells Fargo Center Citizen’s Bank Park Pocono Speedway Kimmel Center Academy of Music

COMMERCIAL FACILITIES

Penn’s Landing Tower Theatre Keswick Theatre Electric Factory

HEALTH CLUBS

Gold’s Gym YMCA NAC Curves Retro Fitness

RECREATION

Aerobics Soccer Basketball Swimming Area Parks

CAMPS

Tennis Camps Basketball Camps Soccer Camps

PROFESSIONAL INDIVIDUAL SPORTS

PGA World Tennis Association PBA

PROFESSIONAL INDIVIDUAL SPORTS

Running Swimming Golf Bowling Snowboarding

AMATEUR SPORTS

AAU-Amateur Athletic Union

AGENCIES

MLB-Major League Baseball NBA-National Basketball

Association NFL-National Football League NCAA-National College Athletic

Association

SPORT SUPPORT SERVICES

NASCAR Winston Cup Racing Wives Auxiliary

Phillies Wives Association

SPORTING GOODS INDUSTRY

Sports Authority Nike Adidas Dick’s Sporting Goods Sketchers Wilson’s

SPORTS SPONSORS

Coca-Cola 500 Wachovia Cup Fiesta Bowls Bank of America (Olympics) Red Bull Air Race

SPORTS MEDIA

ESPN ESPN2 CBS Sports The GOLF Channel NBC Sports CNN Sports

SPORTS MARKETING

Can you name some areas involved in sports marketing?

Web Quest: How Many?

Research how many different sports identities there are in this region….

ENTERTAINMENT MARKETING

Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

MUSIC INDUSTRY

RCA Atlantic Records Def Jam WMG Warner Music Group Sony Entertainment Group EMI

MOVIE INDUSTRY

Warner Bros. Disney Actors Guild LucasFilms Universal MGM

THEME PARKS

Six Flags Dorney Park Knoebels Dutch Wonderland

RADIO INDUSTRY

FM AM Country Ral Hip-hop Jazz XM/Sirius Satellite Radio

FILM INDUSTRY

Sundance Film Festival Cannes Film Festival Academy Awards

TELEVISION INDUSTRY

Dawson’s Creek is filmed in the Wilmington area

QVC- West Chester HSN- Home Shopping Network

(Lancaster, PA)

DRAMATIC ARTS INDUSTRY

Children’s Theatre Adult’s Theatre Academy of Music Merriam Theatre

VIDEO GAME INDUSTRY

X-Box Nintendo Sony Sega

FINE ARTS & SCIENCE INDUSTRY

Smithsonian Museum Ben Franklin Museum Philadelphia Art Museum

NIGHT CLUB INDUSTRY

LITERACY INDUSTRY

Library Internet Books

› Barnes and Noble› Amazon

CASINOS INDUSTRY

Atlantic City Las Vegas Sugarhouse PARC

HOBBIES/CRAFT INDUSTRY

Car Show Boat Show Model Train Show

TRENDS IN SPORTS & ENTERTAINMENT

Sports: Naming Rights X-Games Sport Specific

Channels

Entertainment Internet Web

Casts MP4’s DVD’s

IMPORTANCE OF SPORTS AND ENTERTAINMENT

Generates about $213 to $350 billion in revenue.

Approximately 800 million people viewed the 2002 Super Bowl.

The average attendance per NFL game is 66,000.

IMPORTANCE OF SPORTS AND ENTERTAINMENT

In 2000, approximately 16,346,710 people watched a NFL game.

The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.

The NBA average is about 16,804 attendants.

The average MLB attendance is 20,000,000 per year.

IMPORTANCE OF SPORTS AND ENTERTAINMENT

Over 35 million people visit Walt Disney World each year.

The Titanic, the movie, grossed almost $1 billion in global ticket sales.

IMPORTANCE OF SPORTS AND ENTERTAINMENT

Over 195 million American households own a VCR/DVD.

Over 130 million American households use DVR or other digital recording devices.

92% of Americans subscribe to Paid TV Service.

WEB QUESTUsing the Internet, find the economic

impact on the local economy for the most recent following sports events: › Nascar Coca Cola 600 › Super Bowl › NBA All-Star Game › Chick fil A Peach Bowl › World Series Final Game › The PGA Tour Championship › Stanley Cup Final Game

Please indicate where you found the information (if internet, give URL address)

Articles and information can be found using search engine, "economic impact of."

Economic Impact

Nascar Coca-Cola 600› $230 million dollars (U.S)› North Carolina Motorsports Association May’s NASCAR Sprint All-Star

Race and Coca-Cola 600 Weeks.

Super Bowl (2010)› $8.87 billion› National Retail Federation, NRF, estimates that $10.1 billion will be

spent on the Super Bowl (2011), that’s up from $8.87 billion in 2010

NBA All-Star Game› $85 million dollars (U.S) LA S & E Commission

(LASEC)› $268.5 million (Dallas News Source-2010)

Economic Impact

Chic-Fil-A Peach Bowl› $35.8 million dollars (U.S)› The Atlanta Sports Council

World Series Final Game› $24.4 million (2011) Regional St. Louis Gaming commission

› $15.5 Million (2009) New York city’s Economic Development Corp

› $25 million (2009) Philadelphia Sports Congress

PGA Tour Champions (2012)› $193 Million› Source: State of South Carolina

Stanley Cup Finals› $30 million dollars (U.S)› BizJournal.com