- the name of pioneer and innovator

Steven 010-7757-3228 [email protected]

- The Name of Pioneer and Innovator

JJANSJ.J

Jane

Alex

Nicky

Steven


AGENDA

OVERTURE AND CEO Yoon Se-Woong

Problem and solution

The Process for the interview

Q & A

Specific plans for selecting a company



15%

9%

59% 170 won per click

150 won per click

140 won per click

What is Overture?

flower


Quality Edited listings Systems for Quality Filter

Internet Users

Advertisers P4P Model Fair Market Price More than 93% Market

Share

Enhanced Revenue Top-rated Search

Affiliates


What is Overture?



The growth of searching advertisement marketHigh growth of the internet advertisement market



Who is CEO Yoon Se-Woong?

Graduated Korea Foreign Language University

Entered LG ad company

Completed IMD business school in Switzerland

Entered Saatchi & Saatchi company

Appointed to Director at YAHOO

Overture Korea CEO



Why we chose IT industry as our target business

Why we chose Overture and its CEO as our research target

Why we chose Marketing as our target business function


The process for the interview

Contact •By email and calling

Preview •Firm’s basic information and literature review

Questions •Made questions and sent them to CEO

Interview •Prepared a small gift

2005.5.13



Questions

1. What do you think the characteristics that make for a successful CEO today are?

Dream

Passion

Courage


2. What are your most important principles for leadership and inspiring people?

Questions


Show the goal to employees.

Be proactive.


3. Who or what (e.g., mentors, books) have most influenced your thinking and philosophy?

Questions


Seven habits of highly successful people by Stephen Covey


4. What specifically do you look for in hiring people as a CEO of company? or promoting people?

Questions


Passion

Integrity

Knowledge


5. What do you think is the ideal relationship between a CEO and employees?

Questions


Coach

Supporter

Cheerer


Problem and solution

Mr. Yoon resigned from his position and left Overture Korea

consulted with Professor Dave Jaye and got his approval.


Conclusion

We were able to learn..

1. That CEOs are interested in students and wish to hire them

2. That the ability to change is important in the IT industry

3. That leadership is an important skill in all companies


Q & A

Do you have any question?

- the name of pioneer and innovator

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