– taking advantage of the latest twitter updates
TRANSCRIPT
TAKING ADVANTAGE OF THE LATEST
TWITTER UPDATESMARKI LEMONS-RYHAL
TWITTER IS AN EXCELLENT SOCIAL MEDIA PLATFORM FOR ESTABLISHING YOURSELF, GROWING AN AUDIENCE AND MAKING IMPORTANT CONNECTIONS. BUSINESSES OF ALL SIZES CAN USE TWITTER FOR EVERYTHING FROM LISTENING TO THEIR CUSTOMERS’ NEEDS AND WANTS TO IDENTIFY NEW CLIENTS. THIS CLASS EXPLAINS HOW TO BEST USE THE TWITTER PLATFORM AND POPULAR APPS. LEARN HOW TO CREATE A GREAT USER NAME AND PROFILE, DEFINE YOUR BRAND PERSONALITY, AND BEGIN TWEETING.
• DEVELOP A CALENDAR ON THE BEST TIME TO TWEET
• HOW TO CURATE AND SHARE VALUABLE CONTENT
• AUTOMATE YOUR TWEETS
• ENGAGE WITH THE NEW TOOL: PERISCOPE
BIT.LY/MLRHOOTSUITE
WHEN TWEETING…….•MENTION @MARKILEMONS•MENTION @CHICAGOCIE•HASHTAG #CIEHOOTUP
TIP #1: YOUR GEOGRAPHIC LOCATION MATTERS
ONE USEFUL STRATEGY IS TO CREATE A TWITTER HANDLE PER REGION, USE A SOCIAL MEDIA MANAGEMENT TOOL TO MANAGE AND MONITOR ALL OF THEM
IN ONE PLACE, AND THEN CREATE SOCIAL MEDIA REPORTS TO TRACK
WHEN YOU GET THE MOST ENGAGEMENT PER TWITTER HANDLE.
TIP #2: USE THE RIGHT TOOL
SOCIALBRO‘BEST TIME TO TWEET’ REPORT. THEIR FREE
VERSION, ANALYZES THE TIMELINES OF YOUR TOP 100 FOLLOWERS. GENERATES A REPORT THAT SHOWS WHEN YOU SHOULD TWEET TO REACH THE MAXIMUM AMOUNT
OF FOLLOWERS, IN ORDER TO GAIN RETWEETS AND REPLIES.
HOOTSUITE AUTOSCHEDULER•HOOTSUITE AUTOSCHEDULE DOES THE WORK FOR YOU. THE AUTOSCHEDULE TOOL CHOOSES A TIME BASED ON WHEN YOUR TWEETS HAVE PERFORMED THE BEST.
•ONCE YOU USE THE AUTOSCHEDULE FOR ONE WEEK, REVIEW YOUR SCHEDULED MESSAGES AND TAKE NOTE OF THE TIMES THE AUTOSCHEDULE USED.
TWEET WHEN IS THE BEST TIME TO TWEET?
#ciehootup
•FEEDLY: ADD RSS FEEDS INTO FOLDERS FOR DIFFERENT ACCOUNTS OR TOPICS.
•ALLTOP: CREATE A MYALLTOP PAGE TO SEE THE BLOGS THAT I PULL IN TO REVIEW WHEN I CURATE FROM THIS PLATFORM. THESE ARE SOME OF MY GO-TO SOURCES.
•PINTEREST: THIS NEVER LETS ME DOWN FOR GREAT CONTENT WHEN I SEARCH.
•BUZZSUMO: YOU CAN CUSTOMIZE ALERTS IN BUZZSUMO BY KEYWORD, LINK, AUTHOR AND DOMAIN. I GET AN EMAIL FOR THESE EACH MORNING AND CHECK THROUGH ON THE WEBSITE OCCASIONALLY.
HOW WILL YOU CURATE TWEETS?
#ciehootup
HOW CAN YOU AUTOMATICALLY SHARE TWEETS?
#ciehootup
EVERY TWEET THAT YOU SEND WITHOUT AN
ATTACHED IMAGE IS A MISSED OPPORTUNITY.
TWITTER IMAGES THAT COMBINE TEXT WITH
PHOTOS OR DESIGN ARE POWERFUL
WHAT CAN YOU DO NEW WITH TWITTER?
#ciehootup