study consumer needs/wants determine ways sellers can satisfy needs/wants

11
MARKETING RESEARCH Study Consumer Needs/Wants Determine Ways Sellers Can Satisfy Needs/Wants

Upload: pamela-blake

Post on 18-Jan-2016

217 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

MARKETING RESEARCH

Study Consumer Needs/Wants

Determine Ways Sellers Can Satisfy Needs/Wants

Page 2: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

MARKETING RESEARCH & PROCESS

Page 3: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

RESEARCH PROCESS

Study Situation

Select Method

Collect Data

Analyze Data

Prepare Report

Page 4: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

RESEARCH METHODS

Observation

Focus GroupExperimentation

Surveys

Page 5: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

INFLUENCES ONCONSUMER BEHAVIOR

Psychological Personal Social Cultural

Page 6: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

BUYING PROCESS

Page 7: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

DATA Warehousing- Collecting, Storing,

& Retrieving Data

Mining- Searching, Sifting, & Reorganizing Data

Page 8: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

ORGANIZATIONAL MARKETS Industrial

Reseller

Government/Institutional

Page 9: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

BUYING BEHAVIOR- ORGANIZATIONAL

Buyer Differences Professional Specialist Experts

Buyer-Seller Relationship

Page 10: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

MARKETING MIX- INTERNATIONAL

Products- Redesign For Foreign Buyer

Pricing- Cover Increased Cost Of Transport/Selling

Distribution- Delays In Establishing Network For Startup

Promotion- Cultural Differences

Page 11: Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

MARKETING MIX-SMALL BUSINESS

Products- Limited Buying Market Pricing- Incorrect Cost Estimation Distribution- Location Is Critical Promotion- Local Which Is

Cheaper