© stephen bourne 2014 how to organise a perfume party v1 2014-01-27 a 21 st century success story...

© Stephen Bourne 2014 How to Organise a Perfume Party v1 2014-01-27

a 21st century success story

for you … for me … for everyone




BOOKING A PERFUME PARTY

Book the party AT LEAST 2 - 3 WEEKS in advance to allow the Hostess to get the information out to her contacts

Visit the Hostess’ home as soon as possible so that on the day of the party…

You don’t get lost!




HOSTESS COACHING

When you visit the Hostess go through the `HOSTESS INFORMATION’ document with her… explaining what it is that she needs to do to have a successful party and what rewards she can expect

Also leave her the `PARTY SCRIPTS’, `PARTY INVITATION LIST’ and `INVITATIONS’ for inviting her guests




`HOSTESS INFORMATION’ DOCUMENT




`PARTY INVITATION SCRIPT SUGGESTION’




`PARTY INVITATION LIST’




`PARTY INVITATION’




PREPARATION

Visit the room she intends to use so you can decide on the layout for the party

Decide where you will stand i.e. not in front of uncovered window if it is going to be bright outside

Check for maximum seating; tell Hostess to invite AT LEAST twice as many as she expects to attend




5 DAYS BEFORE PARTY

Contact Hostess and check…

that everything is still ok for the party

how many people have confirmed that they are coming

if there are any problems

Tell her that you are very excited and are looking forward to the party!




3 DAYS BEFORE PARTY

Remind Hostess that tomorrow she should be contacting all of her guests

Remind her about the things she must be doing (see `Two days before the party’ on the `HOSTESS INFORMATION AND THANK YOU SHEET’

Tell her to contact you if she has any concerns




1 DAY BEFORE PARTY

Check in with Hostess to make sure everything is ok

DO NOT cancel party if only 1 or 2 people say they are going to attend

Stay positive so that the Hostess stays positive about FM, too!




1 DAY BEFORE PARTY

Go through your `PRESENTER REMINDER SHEET – PERFUME PARTIES’ and any other notes you have made for this party

Remember…

You cannot be professional unless you prepare professionally




PARTY TIME!PARTY TIME!




Because YOU are in charge (not the Hostess) you will need to arrive early (I suggest 2 hours) to:

Arrange the seating

Place your display table (if one is not available, use an ironing board with a table cloth and lower it down!)

Put up your display material

Make packs for each guest of catalogues, pens, order forms, plain paper (for games!) – make a few extra packs for `walk-ins!)

Put out prizes, etc

PARTY PREPARATION




When the room is set up, chat with the Hostess to make her (and yourself) feel relaxed

Greet every guest that arrives in the room that you will be using

Give a ticket to all of those who arrive BEFORE the scheduled time – for the `Early Bird’ prize

Make sure they start sitting down AT LEAST 5 minutes before you start

Start on time… if possible!

PARTY PREPARATION




Hostess welcomes guests and introduces you

You thank Hostess, introduce yourself, tell them about FM (30 seconds MAXIMUM) and BRIEFLY tell guests what will be happening (1 – 2 minutes MAXIMUM)

Do `Early Bird’ prize draw

Play a game

START PARTY




COLOUR MY PERFUME

Introduce Colour My Perfume… created especially for FM Group World and is the only company in the world that is allowed to use this system

ROOM ALLOCATION:

up to 4 people – you do CMP alone

5-8 people – tell Hostess she is going to work!

9-12 people – ask for a volunteer, give gift

13-16 people – ask for 2 volunteers, give gifts

17-20 people – ask for 3 volunteers, give gifts




COLOUR MY PERFUME

Show each volunteer who they will be looking after

Tell them all they do is copy what you do

Supply each volunteer with a complete, REFRESHED Tester Wallet

Start Colour My Perfume and allow each volunteer enough time to do their own, too




Whilst this is going on, you casually mention that…

FM has changed your life, you are earning money and having great fun at the same time – talk about any bonuses you’ve received e.g. cash bonus, car, holiday, etc

You are always looking for people who would like to earn some extra money part-time or full-time

You are always looking for people who would like you to hold a party for them

`SOFT SELL’ PROSPECTING & PARTIES




SHOW WHAT A HOSTESS CAN EARN

Whilst this is going on, you casually mention that…

The Hostess this evening will be receiving a great financial reward for holding the party

You can give her discounts as per `Hostess Thank You’ sheet, or

You can give a percentage of the evenings takings

There’s a prize for the first person to book a party




When finished go to each guest, look at their sheets, circle all those with scores of `3’ or more and say…

“That’s great! You really like [mention all those FM fragrances with `3’ or more]… would you like to buy them?”

Do this with every guest including volunteers

Then show them the Order Forms

Give them time to write out their orders and to chat with each other - go to each one and ask if they need any help

HELP GUESTS MAKE ORDERS




ORDER FORM




CLOSING Thank everyone for coming

Thank the Hostess and volunteers for their help and suggest that they join the business too – they were great!

Tell them that based on the orders received, and there are more to come, the Hostess will receive [£? As X% discount to be spent on FM products] [or as in `Hostess Thank You sheet]

Tell them that the Hostess is having an FM Makeup (or skincare or coffee, etc) party soon – if they are interested let the Hostess know




CLOSING

Any questions come and see me

If they would like more information about the FM opportunity or want a party come and see me

If possible stay until all of the guests have left so that you can have a friendly chat and a drink with the Hostess – NEVER be the first to leave!

© stephen bourne 2014 how to organise a perfume party v1 2014-01-27 a 21 st century success story...

Documents