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Global Force Symposium & Exposition | 17 – 19 March | Huntsville, AlabamaGlobal Force Symposium & Exposition | 17 – 19 March | Huntsville, Alabama

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The 2020 AUSA Global Force Symposium & Exposition is a three-day event that highlights the roles and missions of the Office of the Assistant Secretary of the Army (Acquisition, Logistics and Technology), the United States Army Materiel Command, and the United States Army Training and Doctrine Command, as key to Multi Domain operatons.

This symposium will explore the capabilities outlined in the Army’s Operating Doctrine and how the Army is driving innovation for Force 2025 and beyond. Special guest presentations, coupled with panel discussions from our senior military and industry leaders, will address critical points of acquisition, research and development, acquisition, force sustainment, and partnering between military and industry. For the Army, this means restructuring military-industrial programs. The Army must take a hard look at its acquisition processes, with an eye towards the future, to maintain a competitive overmatch against potential adversaries.

1 Global Force Symposium & Exposition | 17 – 19 March | Huntsville, Alabama 1Global Force Symposium & Exposition | 17 – 19 March | Huntsville, Alabama


KEY CONTACTSEXHIBITSJamie Woodside, CEM, Exhibits Manager

703-907-2656 | [email protected]

SPONSORSHIPSGaye Hudson, Deputy Director, Sponsorship and International Programs

703-907-2401 | [email protected] Call, Sponsorship Coordinator


NATIONAL AND COMMUNITY PARTNER PROGRAMSLynette Nichols, National Partner Program Manager

703-907-2614 | [email protected] Wolf, Community Partner Program Manager


GENERAL SERVICE CONTRACTORGES (Global Experience Specialists) | 702-515-5970

OFFICIAL HOUSING BUREAUCMR: Housing will open on 9 December 2019 at 1200 ET | 855-559-2483

TABLE OF CONTENTSOur Mission . . . . . . . . . . . . . . . . INSIDE COVERGlobal Force Delivers . . . . . . . . . . . . . . . . . . . . 2Attendee Demographics . . . . . . . . . . . . . . . . . . 3Participants . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Housing Information . . . . . . . . . . . . . . . . . . . . . 5Past Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Exhibit Booth Package . . . . . . . . . . . . . . . . . . . 7Exhibit Hall Hours . . . . . . . . . . . . . . . . . . . . . . . 7Floor Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9Sponsorship Benefits . . . . . . . . . . . . . . . . . . . 10Sponsorship Opportunities. . . . . . . . . . . . 11-13Show Guide Sponsorships. . . . . . . . . . . . . . . 13

mailto:[email protected]



2 Jamie Woodside, CEM, Exhibits Manager | [email protected] | 703-907-2656 Global Force Symposium & Exposition | 17 – 19 March | Huntsville, Alabama


ACCESS to more than 6,000 attendees including key leaders from the Army, DoD, academia and worldwide defense industries.

EXCLUSIVE EXHIBIT HALL HOURS offering uninterrupted networking time. Sessions are not scheduled during specific times, eliminating any competition with the Exhibit Hall.

EXPLORE hundreds of exhibitors and thousands of brands.

INSIGHT into new issues the armed forces are facing and how to make your company part of their solution.

REDSTONE ARSENAL is conveniently located just 20 minutes from the Von Braun Center. It is a Federal Center of Excellence focused on Joint Warfighters, the FBI, NASA, and other federal offices, growing its strategic impacts, and ready to lead opportunities of the future. The base supports a government and contractor workforce of 36,000-40,000 personnel daily.

QUALITY LEADS from Army and Joint Commands who are interested in using your products and services to improve their operations.

GLOBAL FORCE DELIVERS

3 Global Force Symposium & Exposition | 17 – 19 March | Huntsville, Alabama


ATTENDEE DEMOGRAPHICS

6,000+ ATTENDEESparticipated in the 2019 AUSA GlobalForce Symposium & Exposition.

2019 Global ForceMilitary Attendees :

Junior Enlisted(E-1 through E-4) & Non-CommissionedOfficers (E-5 though E-9)

28%

Warrant Officers(WOs)8%

Company GradeOfficers(O1 through O3)

20%

44%Field GradeOfficers (O4-O6) &General and FlagOfficers (O7-O10)

Northeast 22% International 1% South 12% Alabama 50% Midwest 10% West 5%

Demographics by region

Exhibitors 34% Attendees 66% Retired 2%

Attendee vs. Exhibitor

WM

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ARMY FUTURES COMMAND, CONT.

• U.S. Army Aviation & Missile (AvMC)• U.S. Army Chemical Biological Center

(Edgewood)• U.S. Army Futures and Concepts Center (FCC)• U.S. Army Ground Vehicle Systems (GVSC)• U.S. Army Natick Soldier Center (Natick)• U.S. Army Research Laboratory (ARL)• U.S. Army Test & Evaluation Command (ATEC)

ARMY TRAINING ANDDOCTRINE COMMAND

(TRADOC)

• U.S. Army Command and General Staff College• U.S. Army Centers of Excellence: Aviation,

Cyber, Fires, Health Readiness, Intelligence,Maneuver, Maneuver Support, Mission CommandSustainment, NCO Leadership Center

• Combined Arms Support Command (CASCOM)

U.S. ARMY COMBINED ARMS CENTER

U.S. ARMY RECRUITING COMMAND

U.S. ARMY CADET COMMAND

ALSO INCLUDING:

• Defense Logistics Agency• Missile Defense Agency (MDA)• United States Transportation Command

(USTRANSCOM)• U.S. Army Corps of Engineers• U.S. Army Forces Command (FORSCOM)• U.S. Army Space and Missile Defense Command

(SMDC)• NASA Marshall Space Flight Center

ARMY ACQUISITION ORGANIZATIONS

Office of the Assistant Secretary of the Army (ALT)• Program Executive for Enterprise Information

Systems• Program Executive Office for Ammunition• Program Executive Office for Aviation• Program Executive Office for Combat Support

and Combat Service Support• Program Executive Office for Command, Control,

Communications-Tactical• Program Executive Office for Ground Combat

Systems• Program Executive Office for Intelligence,

Electronic Warfare and Sensors

ARMY MATERIEL COMMAND

• Logistics Support Activity (LOGSA)• U.S. Army Aviation and Missile Life Cycle

Management Command (AMCOM)• U.S. Army Contracting Command• U.S. Army Security Assistance Command

(USASAC)• U.S. Army Sustainment Command (ASC)• Tank-automotive & Armaments Command

(TACOM)• Joint Munitions Command (JMC)• Communications Electronics Life Cycle

Management Command (CECOM)• Surface Deployment & Distribution Command

(SDDC)

ARMY FUTURES COMMAND

• Combat Capabilities Development Command(CCDC)

• C5ISR Center• Cross Functional Teams• Data and Analysis Center• U.S. Army Armaments Center

The AUSA Global Force Symposium & Exposition attracts a robust and diverse group of participants including GOVERNMENT PERSONNEL from various U.S. Army and DoD organizations including:

DOD & ARMY PARTICIPATION



ON-LINE: Housing will be open to everyone beginning at 1200ET 9 December 2019. To make your housing reservation online, 24 hours-a-day, 7 days-a-week, go towww.ausa.org/gf and follow the link to housing.

CONFIRMATIONS: Reservations booked online will be confirmed immediately. Reservations requested via fax, mail or email will be processed within three business days of receipt of your request.

CHANGES AND CANCELLATIONS: Any changes (pending hotel availability) to existing reservations must be made through AUSA Housing, 928-263-8235 or toll free, 855-559-2483.

MILITARY/GOVERNMENT RATES: There are a limited number of rooms available at the military rate within the AUSA hotel block. They can be booked online or by calling AUSA Housing. However, the rate is only available to U.S. military / government personnel, who must present government ID upon check-in for the rate to be honored.

GROUP ROOM BLOCKS: Room blocks of ten or more rooms may be requested online or by calling AUSA Housing directly. You will receive a confirmation email from AUSA Housing within five business days. If you do not receive a confirmation within five business days, please contact AUSA Housing at 928-263-8235 or toll free 855-559-2483. Groups are required to sign a Group Agreement, acknowledging terms and conditions, within two business days of date of issue.

Please make your room reservations at our official conference hotels, where we have negotiated contracts on your behalf to give you the best value and price. By doing so, you help ensure our ability to offer affordable housing at future meetings.

Please be aware companies other than our official housing provider (Convention Management Resources) may contact you and indicate that they are affiliated with AUSA and this event. They will also claim to offer hotels at ‘reduced’ rates. These companies are not affiliated with AUSA, and we recommend you do not use their services. At past events, exhibitors and attendees have and lost deposits or did not receive the hotel rooms they reserved. Convention Management Resources is the ONLY authorized hotel reservations contact. If you receive solicitations from other companies, please forward them to your exhibit sales contact or email [email protected].

HOUSING



PAST EXHIBITORSAbaco Systems, Inc.ACE Electronics Defense Systems

Acromag, Inc.Acumentrics, Inc.Adams Communication & Engineering

ADS, Inc.Advanced Technology Systems Company

AECOMAerojet RocketdyneAeroVironment, Inc.All Points LLCAM General, LLCAmeripack Inc.Applied CompaniesAR Modular RFArmy Historical FoundationAUSA MembershipAUSA StoreAviation & Missile Technology Consortium

Avon Protection Systems, Inc.BAE Systems, Inc.BellBloomberg Networking Lounge

Blue Wolf Inc.Bluesky Mast, Inc.BoeingBOH FPU SystemsBWX TechnologiesCarnegie Mellon Univ. Software Engineering Inst.

CobhamColumbia Southern UniversityCommand Holdings Group, Inc.

CompuLinkConsortium Management Group

Contact CorporationCrystal Group, Inc.CTGCubic CorporationCurtis Machine Company, Inc.Curtiss-Wright Ground & Naval Defense

DATCDayton T BrownDCS CorporationDefense Acquisition UniversityDefense Logistic Agency

Defense News/Army TimesDefense Systems & SolutionsDLA Troop SupportDynCorp InternationalDynetics, Inc.

ECSElasticElbitAmericaElma Electronic Inc.Endeavor RoboticsEnergy Technologies, Inc.EnerSysEOS Defense Systems USAESI MotionFederal ResourcesFIS BlueFLIR SystemsFLUORFuse Integration IncGasTOPSGE AviationGeneral AtomicsGeneral Dynamics Information Technology

General Dynamics Land Systems Division

General Dynamics Mission Systems

General Dynamics OTSGeorgia Tech Research InstituteGetacGlenair, Inc.GN Advanced Hearing Protection

Harris CorporationHDT GlobalHP, Inc.HutchinsonIAI North AmericaIBM CorporationInnovators CornerIntegration Innovation, Inc. (i3)IntelliPowerIntelliSense SystemsInvariant CorporationJameson LLCJane’s by IHS MarkitJohn DeereKBRwyle

Kipper Tool CompanyL3 Technologies, Inc.LeidosLeonardo DRSLiteFighter Systems, LLC

Lockheed Martin CorporationMachine-Building Firm State Maine MachineManTechMarathon TargetsMarvin GroupMercury SystemsMilton Industries IncorporatedMissile Defense AgencyMistral GroupNammoNational Armaments ConsortiumNational Defense Corp - Spectra Technologies

National Defense Industrial Association

National Solar TechnologiesNCS Technologies, IncNorthrop GrummanNOVA ElectricOasis Advanced Engineering, Inc.

Optical Cable CorporationOptimum Vehicle LogisticsOptivor TechnologiesOroliaOshkosh DefensePalomar Display ProductsPegasystemsPerkins Technical Services, Inc.Persistent Systems, LLCPerspectaPhysical Optics CorporationPoint Blank EnterprisesPolar King InternationalPolaris Government & DefenseQinetiQ North AmericaQuantico TacticalRADA Technologies, LLCRafael Advanced Defense Systems, Ltd.

RaytheonRed Rock TechnologiesRock Point Apparel

Rocky ResearchRugged Portable Computers, LLC Dba Maxvision

SaftSAIC

SAPSchaefer Electronics, Inc.SCI Technology, Inc.Scientific Research CorporationSeiler Instrument, Inc.Servicenow, Inc.Seven Technologies LtdSHARKCAGE IncShephard MediaShockStrapSierra Nevada CorporationSolar Stik, Inc.Solution One Industries Inc.Soucy DefenseSourceAmericaSpectro Scientific, Inc.SPI - ConnectsSRC, Inc.STS InternationalSyncro CorporationSystel, IncSystem Studies & SimulationTactical Defense Media, Inc.Tactical Environmental Systems, Inc.

Team Wendy, LLCTechni-Core EngineeringTelos CorporationTextron SystemsTimes Microwave SystemsTopflite ComponentsTranshield, Inc.Trellis Ware Technologies, Inc.TSCU.S. ArmyU.S. Army Fisher HousesUFP TechnologiesUniversity of North GeorgiaUSAAVeterans United Home LoansVT MiltopeYulistaZanfel Laboratories, Inc.ZMicro, Inc.

DON’T CEDE THE MARKET TO YOUR COMPETITION.

EXHIBIT AT GLOBAL FORCE 2020.



PAST EXHIBITORS

Each 10’ x 10’ booth spacecomes with:

• Unlimited Exhibit Hall ONLY registration badges.

• Complimentary listing and description in the printed Show Guide and the mobile app.

• 8’ back drape and 3’ side drape.

• Complimentary listing on the Booth Locators placed throughout the Von Braun Center

BOOTH PACKAGE

EXHIBIT HALL HOURS

National Partner

$47/ft2

Community Partner

$57/ft2

Must be 5 or 10 membership level

Non-Member

$72/ft2

Outdoor Rate

$25/ft2

Government

$19/ft2Exhibitors may purchaseFull Symposium Badgesat the following rates:

National Partners $575 per badge

Community Partners $625 per badge

Non-Members $1,000 per badge Registration costs increase onsite. Badges are non-transferable.

Tuesday, 17 March Exhibit Hall Open 1000 - 1830 Exclusive Exhibit Hall Hours 1730 - 1830

Wednesday, 18 March Exhibit Hall Open 1000 - 1730 Exclusive Exhibit Hall Hours 1030 - 1330

Thursday, 19 March Exhibit Hall Open 1000 - 1330

Hours are subject to change. All exhibitors will be notified of any changes.



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SOUTH HALLS 1 & 2AND OUTDOOR EXHIBITS

FLOOR PLAN

www.ausa.org/gf



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Global Force Symposium & Exposition | 17 – 19 March | Huntsville, Alabama10 Gaye Hudson | [email protected] | 703-907-2401 | Emily Call | [email protected] | 703-907-2606 Global Force Symposium & Exposition | 17 – 19 March | Huntsville, Alabama


GLOBAL FORCE 2020 will feature more than 200 exhibitors. We want to help you stand out from the competition by offering sponsorship opportunities that will enhanceyour presence and visibility at this event.

• Maximize brand exposure to military and government attendees.

• Increase your booth traffic through targeted advertising options.

• Engage your target audience and increase your return on investment at the show

Sponsorships are offered a-la-carte, on a first-come, first-served basis. Contact us today to discuss pricing and available options so we can design a custom package for you! Investing in sponsorships is a great way to boost your standing on the Association’s Order of Merit List, which determines the order for companies to select exhibit space for the Annual Meeting.

SPONSORSHIP BENEFITS

AUSA recognizes multiplelevels of sponsorship support.Star Sponsorship levels equal the total amountof sponsorships invested in the 2020 Global Force Symposium by your company.

Three Star Sponsors $20,000Equal to or greater than $20,000

Two Star Sponsors $15,000Equal to or greater than $15,000

One Star Sponsors $10,000Equal to or greater than $10,000

BECOME ASPONSORand EARN

YOURSTARS!

Four Star Sponsors $25,000Equal to or greater than $25,000

Global Force Symposium & Exposition | 17 – 19 March | Huntsville, Alabama 11 Global Force Symposium & Exposition | 17 – 19 March | Huntsville, Alabama


Charging and Networking Lounge $20,000

Lounges can be placed in a variety of areas in the Von Braun Center. Lounges will be furnished and exclusively branded. Available to all attendees for the duration of the event, this space will be fully carpeted and furnished so that attendees will be able to relax, charge-up and network with their colleagues and leads. This space will include:

• Signage placed in the lounge• Electric outlets for charging• A/V monitor to play your content• Opportunity to display promotional materials• Recognition in the Show Guide• Recognition during the General Session

Shuttle Bus $20,000

AUSA will run a shuttle bus service between Huntsville area hotels and the Von Braun Center. Your company logo will be placed on the shuttle bus schedule and signage. Sponsor is encouraged to work with the bus company for other branding opportunities.

Opening Reception (Exclusive) $20,000 (co-sponsorship) $10,000

This is the premiere social and networking event during the symposium, taking place in the exhibit hall directly after the conclusion of the general session on day one.

Sponsorship includes:• Signage provided by AUSA recognizing the

sponsors placed at the entrance to the exhibit hall, and near the food service stations and bars

• Cocktail napkins with your company logo used during the event (supplied by sponsor)

• Recognition during the General Session

Wi-Fi $10,000

AUSA will offer free Wi-Fi access to participants during the event. The Wi-Fi sponsor will be able to define the landing page attendees see as they connect to the Internet, along with branded signage throughout the Von Braun Center providing Wi-Fi access instructions.

Attendees will need to reconnect to the Internet after 15 minutes of inactive status, thus providing your company with additional exposure on the landing page.

Headquarters Hotel Key Card (Embassy Suites) $10,000

Your custom graphics will appear on the key cards at the headquarter hotel, the Embassy Suites. Reach attendees as soon as they check into their hotel. Sponsor must provide the key cards, and include the AUSA logo in the design. AUSA approval is required prior to production.

Mobile App Premiere Sponsorship $10,000

Place your message at the fingertips of Global Force attendees as the sponsor of the mobile app. Sponsorship includes splash screen, promoted posts, push notifications, and more.

Mobile App Promoted Post (5 Available) $4,000

As attendees use the mobile app, your mobile web ad will be front and center to drive traffic to your booth.

Mobile App Push Notifications (10 Available) $2,000

Have a push notification message appear on the app to drive traffic to your booth.

SPONSORSHIP OPPORTUNITIES

AUSA recognizes multiplelevels of sponsorship support.Star Sponsorship levels equal the total amountof sponsorships invested in the 2020 Global Force Symposium by your company.

Three Star Sponsors $20,000Equal to or greater than $20,000

Two Star Sponsors $15,000Equal to or greater than $15,000

One Star Sponsors $10,000Equal to or greater than $10,000

BECOME ASPONSORand EARN

YOURSTARS!

Four Star Sponsors $25,000Equal to or greater than $25,000

Global Force Symposium & Exposition | 17 – 19 March | Huntsville, Alabama12 Gaye Hudson | [email protected] | 703-907-2401 | Emily Call | [email protected] | 703-907-2606


SPONSORSHIP OPPORTUNITIESMorning Coffee Service (3 Available) $7,000

• Signage with your company logo provided by AUSA, placed near the food and beverage service stations



Digital Signage Advertising SponsorshipsAUSA will strategically place digital signage throughout the Von Braun Center. 30 second spots are available and are limited. Contact AUSA for more details and pricing.

Exhibit Hall Hanging Banners $7,000

Enhance your presence in the exhibit hall by displaying your custom graphics on a 15’x15’ hanging banner. Sponsorship includes the production and rigging of the banner. Placement of banner is determined by AUSA.

Refreshment Breaks $5,500

There are three morning refreshment breaks andtwo afternoon refreshment breaks during the course of the Symposium, all taking place in the exhibit halls. Sponsorship includes:

• Signage with your company logo provided by AUSA, placed near the food and beverage service stations



Registration Page Sponsorship (5 Available) $5,000

Want to make a first impression at this year’s symposium? Your company will be one of the first attendees and exhibitors see when they register for Global Force 2020. Our registration page will feature five rotating banners.

Business Center (5 Available) $5,000

Your company logo will be featured on signage inside as well as outside the Business Center. The Business Center is complimentary for all exhibitors and attendees and offers computer stations, small print jobs, etc.

General Session Amenities (per day) $2,500

This sponsorship includes signage placed in the session room acknowledging your company. The sponsor is asked to supply pens and pads/notebooks for attendees, which will be placed on tables in the Concert Hall Foyer, in a highly visible location for attendees to pick up as they enter and exit the General Session.

Pop Up Meeting Room Sponsorship (per day) $1,500

This sponsorship includes one sign with your logooutside the meeting room, and bottled water inside. The sponsor is encouraged to supply pens and pads/notebooks with their logo.



SHOW GUIDE OPPORTUNITIES

Belly Band $15,000Back Cover $10,000Inside Front Cover $9,000Inside Back Cover $7,500Full Page $5,000Page Runner $4,000Company Logo on Cover $4,000

(6 opportunities available)

Floor Plan Sponsorship $5,000

Highlight your company on the printed Floor Planincluded in the Show Guide. Your company will behighlighted in the exhibitor listing and your logo will be displayed clearly on the Floor Plan. Logo and listing will also be displayed on the “You Are Here” Locators found in high traffic areas of the Von Braun Center.

Show Guide Premium Listing $500

Upgrade your listing in the Exhibitor Description section of the Show Guide. This sponsorship includes your company’s logo and a box around your listing, helping you stand out from the others!

26–28 March 2019 Von Braun Center | Huntsville, Alabama

Global ForceSympoSium& ExpoSitiona Professional Development Forum

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30 MARCH - 2 APRIL 2020

2020 SOFEXAmman, Jordan

19-21 MAY 2020

8-12 JUNE 2020

12-14 OCTOBER 2020

2020 AUSA LANPACMEETING & EXPOSITION

Honolulu, HI

2020 EUROSATORYParis, France

2020 AUSA ANNUALMEETING & EXPOSITION

Washington, DC

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