socializing how to look professional online and start the conversation
TRANSCRIPT
Wanna Hangout?
Facebook 1 billion
Twitter 500 million
Google+ 340 million
LinkedIn 200 million
Tumblr 150 million
Pinterest 25 million
First in a Series
Why a profile photo is important
How to understand your audience
To tell a story and craft a message in the 1st person
How to join and participate in groups & discussions
LinkedIn Workshop - In this session you will learn:
Full Disclosure…Be Cautious of TMI! There are NO “Do-Overs” - Online is not very forgiving
Opps…Did I say that out loud?
Photo Examples
One Example• Professional Photo• Searchable Components
• Headline w/Key Words• Loan Officer• Company• Relevant Message
• Persona Matches Photo
Needs Improvement• No Photo• Non-Searchable Headline• No Key Words• Vague-Is this a real person?
Best Practice: No cropped party photos, ex-girl friend’s arm or ex-fiancée’s shoulder
Who is the audience?
200 Million Global Users
Business Connections & Networking
Exchanging Ideas
Thought-Leadership / Influence
Groups and Discussions Dialog
Looking for Jobs
What are they specifically doing and looking for on LinkedIn?
Introduction: Tell a Story
Examples of a good introduction:• Conversational, story telling • Words that flow and play nicely together• Convey the message in the “first person” dialogue • A paragraph (maybe 2 short paragraphs at most)
Not as successful:• Salesy language• Too long and wordy• Too short and choppy • Misspelled or misused words
Craft a message not a novel
How to tell a story?
A strong headline with key words
Craft a dialogue, personalize your persona
Be human so people want to connect
Lists with bullets are good (no more than 6)
Remember: LinkedIn is not Facebook or Twitter
Tone and messaging on LinkedIn
Discussion in Groups
• Like a Discussion in Groups• Give a one Sentence Synopsis • Comment on a Discussion in Groups
Ask a question, answer a question within in groups