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© Copyright 2016 Idris Mootee
DESIGN THINKING: LEADING CHANGE MANAGEMENT
SEGRA 2016
Idris MooteeCEO Idea Couture
© Copyright 2016 Idris Mootee
© Copyright 2016 Idris Mootee
World Top 20 Design Thinkers
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“Success is a beast. And it actually puts
the emphasis on the wrong thing. You
get away with more instead of looking
within..”
- Brad Pitt© Copyright 2016 Idris Mootee
© Copyright 2016 Idris Mootee
WHY DO WE NEED DESIGN THINKING
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THE WORLD CONTINUES TO AGE
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WHERE DO WE FIND GROWTH?
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CAN WE FEED EVERYONE ON
THIS PLANET?
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CAN WE TRUST THE ALGORITHM
THAT WE CREATED?
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ARE WE OVER INDUSTRIALIZED?
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ARE HUMAN BECOMING TOOLS?
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WE NEED DESIGN THINKING
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MANY COMPANIES’ BUSINESS
MODELS HAVE LONG EXPIRED
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WHAT TO DO WITH DEAD CAMEL?
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DECLARE THAT THIS CAMEL IS
NOT DEAD YET
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WHIP THE CAMEL A LITTLE
HARDER AND REBRAND IT
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AFFIRM THAT “THIS IS THE WAY WE
HAVE ALWAYS RIDDEN THE CAMEL”
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HIRE CONSULTANTS TO STUDY THE
DEAD CAMEL AND DEVELOP BEST
PRACTICES
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AND IF NONE OF THESE WORK….
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PAY I-BANKERS TO MERGE SEVERAL
CAMELS TOGETHER FOR INCREASED
POWER AND VALUATION
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© Copyright 2016 Idris Mootee
AS A COMPANY GETS BIGGER AND BIGGER, PEOPLE GET MORE AND MORE SPECIALIZED. THE NUMBER OF PEOPLE WHO UNDERSTAND HOW THE BIG MACHINE WORKS AS A WHOLE ARE VERY FEW.
© Copyright 2016 Idris Mootee
© Copyright 2016 Idris Mootee
WE ARE ON THE BRINK OF A REVOLUTION
THAT WILL FUNDAMENTALLY ALTER THE
WAY WE LIVE, WORK AND OUR ECONOMICS.
IT WILL BE UNLIKE ANYTHING WE HAVE
EXPERIENCED.
DO YOU AGREE WITH THIS STATEMENT?
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WE USED TO CALL THIS TECHNOLOGY
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THIS FUTURE IS HERE
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AS SOCIETIES GROW MORE COMPLEX, AND
STAKEHOLDERS BECOME MORE DIVERSE,
"DESIGN THINKING" IS PLAYING A CRITICAL
ROLE IN FINDING NEW SOLUTIONS
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DESIGN THINKING WILL BECOME THE
“COMPETITIVE ADVANTAGE OF NATIONS,
REGIONS AND CITIES”
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© Copyright 2016 Idris Mootee
DESIGN THINKING IS NOT ABOUT
FINDING NEW IDEAS.
IT INVOLVES RETHINKING ABOUT
CUSTOMER VALUE, STRATEGIC
FUTURES, MANAGING CHANGE AND
COMPLEXITY.
© Copyright 2016 Idris Mootee
© Copyright 2016 Idris Mootee
EXPLORING THE
WIDER SYSTEMS creating a dynamic system
map of the current situations
Reframing and acting
to understand and
influence the system
explore multiple strategic
themes or scenarios
mapping
opportunities
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© Copyright 2016 Idris Mootee
DESIGN THINKING IS HUMAN CENTRIC.
DESIGN THINKING PUTS USER NEEDS AT
THE CENTRE OF THE POLICY
FORMULATION SYSTEM.
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Wi-Fi
Starbucks
New iPhone
Self-Actualization
Vacation
UNDERSTANDING
HUMAN NEEDS
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DESIGN THINKING IS A DYNAMIC
CONSTRUCTIVE PROCESS.
IT IS ITERATIVE IN NATURE AND
REQUIRES ONGOING DEFINITION,
REDEFINITION, ASSESSMENT AND
VISUALIZATION.
© Copyright 2016 Idris Mootee
DESIGN THINKING SHAPES
ORGANIZATIONAL CULTURE.
IT FOSTERS A CULTURE OF QUESTIONING,
CHALLENGING AND DISCOVERY INCLUDING
EMBRACING AMBIGUITY AND VISUAL SENSE
MAKING.
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DESIGN THINKING IS CHANGE.
IT IS PROVOCATIVE BY NATURE, AND
PROMOTES NEW WAYS OF LOOKING
AT PROBLEMS THROUGH NEW
LENSES.
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LESSONS FROM GOOGLE
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PAGE EXPECTS HIS EMPLOYEES TO
CREATE PRODUCTS AND SERVICES
THAT ARE 10X BETTER THAN THE
COMPETITION. IT IS NOT ABOUT
DISCOVERING A COUPLE OF HIDDEN
EFFICIENCIES.
© Copyright 2016 Idris Mootee
© Copyright 2016 Idris Mootee
500% IMPROVEMENT REQUIRES
RETHINKING PROBLEMS ENTIRELY,
EXPLORING DEEP HUMAN
BEHAVIOR AND THE EDGES OF
WHAT’S TECHNICALLY POSSIBLE.
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© Copyright 2016 Idris Mootee
THE MOON-SHOT MENTALITY IS THE
BASIS OF GOOGLE X TO IDENTIFY AND
IMPLEMENT ONCE-IMPOSSIBLE SCI-FI
FANTASIES. PROJECT WING IS AN
EXAMPLE.
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© Copyright 2016 Idris Mootee
SHOOT FOR THE MOON
An inspirational short-film
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© Copyright 2016 Idris Mootee
“Mediocrity is my biggest fear. I'm not afraid
of total failure because I don't think that will
happen. I'm not afraid of success because
that beats the hell out of failure. It's being in
the middle that scares me...”
- Robert Downey Jr.© Copyright 2016 Idris Mootee
© Copyright 2016 Idris Mootee
IT’S NATURAL FOR PEOPLE TO
WANT TO WORK ON THINGS THAT
THEY KNOW AREN’T GOING TO
FAIL. BUT INCREMENTAL
IMPROVEMENT IS GUARANTEED TO
BE OBSOLETE OVER TIME AND
PROVIDES NO SOLUTIONS TO OUR
WICKED PROBLEMS.
© Copyright 2016 Idris Mootee
“I feel like there are all these
opportunities in the world to use
technology to make people’s lives
better. At Google we’re attacking
maybe 0.1% of that space. And all the
tech companies combined are only at
like 1%. That means there’s 99%
virgin territory.”
- Larry Page
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ARE YOU ATTACKING 1% OR 2% OF THE PROBLEMS AND WHY?
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IN THE AGRICULTURAL ERA,
SCHOOLS MIRRORED A GARDEN.
IN THE INDUSTRIAL ERA, CLASSES
MIRRORED THE FACTORY, WITH
AN ASSEMBLY LINE OF STUDENTS.
IN THE DIGITAL-INDUSTRIAL ERA,
HOW WILL LEARNING LOOK LIKE?
AND WHAT DOES YOUR ORGANIZATION LOOKS LIKE?
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IN 1940S, SCHUMPETER ARGUED
THAT LARGE FIRMS WOULD BE
MORE EFFECTIVE INNOVATORS
• ABLE TO SPREAD COSTS OF R&D
• GREATER ECONOMIES OF SCALE AND
LEARNING EFFECTS
• TAKING ON LARGE SCALE OR RISKY
PROJECTS
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LONG-TERM STRUCTURAL
TRANSFORMATION HAS FOUR
CHARACTERISTICS: CORE
ASSUMPTIONS, SCALE (THE CHANGE
AFFECTS), DURATION (IT LASTS FOR
YEARS), AND EMOTIONAL COMMITMENT
OF STAKEHOLDERS.
© Copyright 2016 Idris Mootee
AN ENVIRONMENT THAT IS TYPIFIED BY
AN INCREASED LEVEL OF COMPLEXITY
AND INTERCONNECTIVITY. WHAT DOES
REGIONAL ECONOMIC DEVELOPMENT
MEANS?
TIME FOR MOON-SHOT.
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THERE ARE JUST WAY TOO MANY
PEOPLE WORKING AT WALL STREET.
NOT ENOUGH DESIGN THINKERS.